Wooga says in this that the decision to kill Switchcraft was its own, and not made by parent company Playtika
Wooga’s failed match 3 game Switchcraft has sharpened the Playtika-owned studio’s focus on market validation. It’s also looking to expand beyond making games for older female players: https://lnkd.in/eVC_UQEs
The top grossing charts are not as static as you think
Now we’re six months in, here are the top grossing mobile games of 2024 so far. Appmagic says new(ish) contenders Monopoly Go, Royal Match, LastWar, Honkai: Star Rail and Whiteout Survival are in amongst the usual suspects: https://lnkd.in/enWkYbRC
A fresh batch of recruitment news here
In our latest jobs digest there are moves and promotions at Zynga, Scopely, Wooga, Tactile, TapNation, Sandsoft, Adjoe, Supergaming, Adjoe, Raptor PR, Innogames and Newzoo: https://lnkd.in/eSWWvNRe
I’ll be at Develop in Brighton next week: DM me if you have a story to tell or want to talk sponsorship - more info here: https://lnkd.in/e7WGvvF3
2024’s top earners, downloads and publishers so far in here
In this week’s (paywalled) newsletter editorial, we look at mobile’s top performing games and publishers at 2024’s halfway point, with the help of Appmagic data: https://lnkd.in/eiJgc33n
This launch is going great for everyone
Epic has accused Apple of being “arbitrary, obstructive, and in violation of the DMA” after rejecting its proposed EU-only iOS Games Store twice: https://lnkd.in/e_quCiWu
New games you need to know about here
In this week’s new games digest: Zenless Zone Zero, a new retro game streaming service, another triple-A console port, a swathe of new CrunchyRoll games and more: https://lnkd.in/eShF96cb
“It’s definitely going to cannibalise...for such content and feature heavy games their reasoning for making another one eludes me.”
With the launch of Zenless Zone Zero, industry experts have warned that Hoyoverse risks eating into Genshin Impact and Honkai: Star Rail’s earnings: https://lnkd.in/ewsrHfPP
There's a graph in here that suggests Squad Busters has done nearly half the launch revenue of Brawl Stars
In this week’s data digest: - Warcraft Rumble closes in on $40m - Keywords’ £2.2bn sale - Squad Busters hits $24m - Newzoo’s latest report at-a-glance - Star Wars Hunters struggles - Monopoly Go passes 140m downloads - More: https://lnkd.in/eT2kp8Gi
Is Monopoly Go actually in decline, or is Scopely moving more and more folks over to its webshop…?
Dungeon & Fighter Mobile steals Honor of Kings' crown in Appmagic's top grossing charts, with Royal Match and LastWar also flying high. But where is Supercell's Squad Busters...? https://lnkd.in/eWihr4Ez
Appmagic suggests Squad Busters is way behind Brawl Stars in terms of its first 30 days' downloads
A surprise new hit for Zego Studio led installs in June’s Appmagic download chart, while Squad Busters placed third in its first full month in the rankings – is Supercell's latest launch underperforming? https://lnkd.in/ecjK5bZr
