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Don't miss your chance to attend "The Great Unwokening" webinar tomorrow! Gen Z are known as the most progressive generation yet, who have pushed the boundaries of identity and dismantled gender norms. But they are much more traditional than they might seem — is a great unwokening is upon us? Join MTM and our expert panel for a webinar tomorrow at 4PM BST, to unpack this unexpected cultural panic, uncovered in our latest report. Sign up here: https://lnkd.in/e63rpeFX

How we celebrate sustainable fashion & give back: highlights from our MTM 'Swap Party'. What's the Deal? We asked our team to bring gently used clothing items they no longer wear and swap it for a fresh find from our selection. It's a win-win: they get a pre-loved treasure, and we keep clothes out of landfills. Everything left over at the end of the Swap Party Week goes to charity. How It Works: 💚 It's a simple one-for-one exchange. Bring one item, take one item. 💚 Donations are key! To participate, you must donate a piece of clothing. 💚 Any unclaimed clothing at the end of the week will be donated to charity. Why Swap? ♻️ 💚 Sustainable Style: Swapping extends the life cycle of clothes, reducing waste. 💚 Free Refresh: Update your wardrobe with unique finds without spending a penny! 💚 Give Back: Support a good cause and donate unwanted clothes to charity. Do you have any great intiatives that you would like to share? Comment below ⬇ #swapweek #swapparty #netzeroinitiative #charityinitiative #achievablenetzero #culture #netzero #mrsnetzeropledge

MTM's Jonathan Stone recently had an enlightening conversation with Nir Eyal, the acclaimed author of #Hooked and #Indistractible, and expert in behavioural design, about MTM’s HEART framework for healthy acquisition and retention. In this edition of HEARTtruths, we deep-dive into the power of variable rewards — the dopamine that keep customers engaged and sticky. Drawing from their conversation, we offer practical insights and tips to help you develop effective retention strategies that work. #retention #acquisition #variablerewards #heartframework #nireyal

In this week's Friday musings, we have some MTM data we would like to talk about. #letschangethegame Last week, TheGamer.com (TheGamer).com (TheGamer) posted an article suggesting that increasing the level of #diversity and #representation in video games is set to face backlash from gamers, unhappy with games becoming ‘woke’. Our data suggests otherwise, and that for the vast majority of #gamers, this isn’t the case and moves towards improving greater diversity of characters and new or unique narratives across the industry is widely embraced.  🎮 70% say that more diversity of characters would attract more people to play games.  🎮 Risk to developers is low, with only 11% of gamers disagreeing that having diversity in games is important.  🎮 There’s still a big challenge with 36% of people saying that they don’t feel like their personal identity is being fully represented by protagonists in video games.  🎮 But it’s important to get it right, with 54% of gamers saying that ‘getting representation wrong in games is worse than not doing it at all’. It’s vital that including representation is authentic and not based on stereotyping or misconceptions.  🎮 We have already seen that where there has been effective representation in video games, there has a highly positive impact for developers. 75% of gamers claim to have taken positive action after seeing good examples of diverse character representation. This includes playing the game more, discuss it with their friends and family or look out for the next game in the franchise/series. Source: (MTM - Let's Change the Game) 👉 Want a copy of the full report? Get in touch with our Head of Gaming Martin Bradley. 👀 View the original TheGamer article here: https://lnkd.in/dy5Fy-sU

🎙 New Podcast out now! The Great Unwokening: Have Hyper Femininity and Masculinity divided a Generation? Gen Z are known as the most progressive generation yet, who have pushed the boundaries of identity and dismantled gender norms. But they are much more traditional than they might seem — is a great unwokening is upon us? 👀 Watch the latest MTM pod brought to you by the Cultural Insights team, as they unpack the top findings in our latest research here: https://lnkd.in/eFG39z9g 👈 #genz #genzinsight #culture #culturalinsights

We're absolutely delighted to announce that our Managing Director, Caroline Wren, has been recognised by the Market Research Society (MRS) as a Fellow! This prestigious fellowship is a testament to Caroline's exceptional leadership and dedication to such critical causes. Caroline’s commitment to tackling the climate crisis, both as a Green Party Councillor and as member of the MRS New Net Zero Pledge, are incredibly deserving of this recognition and we couldn’t be prouder. Her expertise and insights have been central in shaping our company's success and additionally, she’s been instrumental in helping the research industry make achievable steps towards Net Zero. Please join us in congratulating Caroline on this very well-deserved award! 👏 #mrsfellow #newnetzeropledge #greenparty

On the 5 June, Market Research Society (MRS) launched a new MRS Climate Pledge (replacing the MRS Net Zero Pledge) in line with recommendations of the Science Based Targets initiative (SBTi). Designed for the #research and #insight sector the new Pledge launched to encourage research organisations to take positive actions towards achieving net zero in the shortest timeframe feasible. The new pledge focuses in on four key areas: #tracking, #reduction, #transparency and #collaboration. To find out more, tune into the MRS Climate Pledge webinar at 11am on 3 July. Hear from the experts on the MRS Sustainability Council including MTM’s very own Caroline Wren, MD and councillor (the Green Party) for the London Borough of Richmond upon Thames. Jack Young, ESG Strategy Lead at Kantar’s Sustainable Transformation Practice and Richard Barton MD at RED C Research and Marketing Ltd. 💚 Reserve your spot here 👉  https://lnkd.in/dG54A2SD #mrsclimatepledge #netzero #sustainability #researchandinsight

It's that time again – each month our team of cultural insights and trend specialists pull together a monthly snapshot of current audience interests and behaviours. Take a peak inside this month’s issue: 👉 Normcore 2.0 – there’s beauty in the mundane 👉 Sleep tourism – the shift towards luxury sleep as a selling point for Millennial travel 👉 AI Steve – will he become the first ever AI MP on July 4? Huge thanks to the C.I. team for crafting these mini trends for us each month: Rafaella Dhelomme, Marina Graham, and Alex Gibson If you have any questions comment below or send us a DM! #trends #audiencebehaviours #consumerinsight

Reconnecting with audiences IRL is crucial. Face-to-face interactions capture the energy, nuances, and dynamism that online can't replicate. Ready to create lasting impressions and foster deeper connections? Dive in to this week’s thought piece written by Ross Taylor, Partner and Head of Sport at MTM. 

We have had another lovely surprise this week, our work with Sky on the Sky Sports Expansive Fandom project has been shortlisted for an AURA award for Insight Impact! Well done Martin Bradley the rest of the team! 👏 #awards #team #Skysportsfandom #auras2024