MediaCat Magazine’s Post

JULY THEME: FAME AND ATTENTION In 2022 we hosted a podcast between two smart marketers, discussing the nature of fame and attention. Two years later we want to revisit this topic, and explore fame, the internet, influencers and attention-seeking, and how this all relates to media and marketing. Articles, interviews, podcasts and comments pieces will go up throughout the month here: https://lnkd.in/ehBTmGNa We kick off our theme with new pieces from Ben Kay, Karen Dobres, Alison Smith and Robert Volten. As well as reference some great archive pieces from Becks Collins (he/they), Harry Kinnear, Laura Holliday and 💥 Amy Kean 💥 #magazine #fame #attention #marketing #brands #media #tech

🐈🗞 #news Home improvement retailer Wickes has worked with St Luke's London to launch a timely campaign titled ‘New Cabinet?’ following Labour’s general election victory. It will run for one day only and appear outside Downing Street, marking Keir Starmer’s arrival at No. 10.

Here’s the latest from MediaCat Weekly - a short and sweet newsletter featuring some of the top stories from the past week and a round-up of industry news. This week we have articles by Cathy O'Brien, James Smith, Ben Kay, Grant Hunter, Jenny Bust, Karen Dobres, Alison Smith, and Robert Volten. We also have conversations with Harriet Knight, Chris Turner, Selin Persentili Aral and Belgin Aksoy. Enjoy.

Dr Kush Kanodia is a passionate advocate for disability rights and a true champion for change. His groundbreaking campaign, ‘Eco Ableism’, tackled the discriminatory impact of London’s Ultra Low Emissions Zone (ULEZ) on disabled people. MediaCat's Editor-at-large, Natasha Randhawa, chats directly with Dr. Kanodia about social entrepreneurship and his remarkable achievements advocating for disability rights.

Pablo London’s Managing Director Harriet Knight and Planning Director Chris Turner spoke at the sixth edition of the Polaris Leadership Summit last month. Following their session, they sat down with MediaCat's Content & Social Editor Svilena Keane to discuss their Fake Brit campaign for VisitBritain, the Pablo Living Wage, and the agency's recent introduction of gender-neutral parental leave.

'Despite the media shift of the last few decades, fame should still be the goal of most B2C brands' Ben Kay explains why mass media advertising still exists, and why the most successful companies in the world still speak to us via TV, radio and billboards.

🐈🗞 #news Hollywood star David Hasselhoff (‘The Hoff’) has joined the world’s leading video game studios and influencers in supporting PlanetPlay’s Make Green Tuesday Moves (MGTM) initiative. PlanetPlay is a not-for-profit platform that enables video game players to help fight climate change through in-game purchases and gameplay.