Michael Brandt’s Post

That famous Estonian 🇪🇪 cooperation attitude again 🙂   Last week we had the chance to collaborate with Rally Estonia to test FUDY's new product, a QR code solution that helps to automate the food ordering process and increase operational efficiency in the dine-in experience. It was the first event of that scale for Fudy and the first automation solution test for Rally Estonia.   I’m super grateful to the Rally Estonia team for the courage to include us, still a small start-up, compared to their massive, prestigious WRC rally. That is the famous open-for-innovation and ready-for-action Estonian attitude I keep talking about 💪 I can’t imagine it would have been even possible in any other place!   Fudy’s QR solution was available in Rally Estonia’s five spectator areas and in the service park. The logic was simple – you order your meal through the QR, pay through the web and when you see that your order is ready, you could go and pick it up without queuing. Scan, pay, 🍕!   Happy to report that everything ran smoothly. Of course, there were the OOH materials arriving at the very very last minute, and videos that went up at the late hours. The usual, no matter how hard you try to prepare beforehand. But that’s life in marketing 😁   A special shoutout to Camilla Themas and her team! Organising marketing and press for such a massive event is insane and you pulled it off perfectly. It is a huge amount of work and a huge achievement! Great job! 👏 #innovation #fudy #rallyestonia #foodtech

Team Global Ocean Racing, We're not just racing, we're making waves and winning new markets. #oceanconservation #oceanracing #teamglobaloceanracing #b2bmarketing #b2bsales #b2bevents #experientialmarketing #virtualrealityexperience #corporatehospitality Limitless Horizons, Limitless Potential

Superb to hear from lulian on his progress since starting the Flow Performance course in the summer. Going from strength to strength breaking his PBs and riding his best laps ever. Find out how you can too by clicking on the link in bio and dive into the details of our revolutionary programme for motorcycle racers to take your performance to the next level. #FlowPerformance #investinyourself #fasterinflow

Who doesn’t love some synergy between two unrelated products? This bonus clip from our recent NordicTrack ep explores how the rise of VHS buoyed the NordicTrack ski machine:

I believe that teamwork is the main ingredient in a recipe for success: no matter the industry you work in, innovation requires efforts from various people, different backgrounds and a 360 degrees approach to the challenge. Each member of the team has a specific task that is linked to what the person before has done and that paves the way for the person working on the next step. Think of the pit-stop challenge in F1: an average of 2 seconds for a team of approx. 20 people to perform a task #mindblowing right? Read more in this article!

Team Global Ocean Racing, We're not just racing, we're making waves and winning new markets. #oceanconservation #oceanracing #teamglobaloceanracing #b2bmarketing #b2bsales #b2bevents #experientialmarketing #virtualrealityexperience #corporatehospitality Limitless Horizons, Limitless Potential

Check out this exclusive video unveiling the engineering behind the roaring Akrapovič exhaust systems of the #MotoGP bikes!

Team Global Ocean Racing: A Winning Combination of Skill, Speed, and Strategy. The Ultimate Ocean Racing Experience, and Where Business Happens. #partnerwithus #partnerships #sponsorshipopportunities #b2bmarketing #b2cmarketing #b2bleadgeneration #b2bsales #activations #hospitality #virtualrealityexperience #teamglobaloceanracing

A force to be reckoned with! #STCMember One Group Engineering are teaming up with Liqui Moly Team Engstler for the 2024 Fanatec GT World Challenge Europe. One Group will oversee all engineering matters and provide operational support to the Engstler team. All the details here (click image for link)... #motorsport #GTWorldChallenge #GTWorldChallengeEurope #GTWorldChEu

One of the quality inspection steps: raw material testing. The staff in the video is testing the esc. 👷♀️ #electricskateboard #elongboard #motorizedskateboard #skateboarding #ecofriendlyproducts #manufacturer #qualitytesting #Dailyworkinthefactory #deoboards