Matt Diggity’s Post

I get paid $3,000 per hour to consult entrepreneurs on how to reach 7-8 figures. Here's the most non-obvious advice I give, yet it seems to come up every time. 🚀 SEO is like roulette with a 66% win rate.  The best way to make the most money in a game like this is to play as many high bet games as possible.   Don’t make one project in a semi-lucrative industry.  Make 10 and shoot for the stars. 🚀 If you’re running an agency, your #1 KPI is customer lifetime / churn.  Your #2 KPI is your reputation of Integrity.  Always doing what you say, when you say you’ll do it.  Your customers need to know your word is gold.  Your internal culture needs to center around integrity and employees that can’t keep their word, need to leave. 🚀 If you don’t know your Effective Hourly Rate (EHR), you’ll take 3-5x as long to hit your financial goals. Knowing your $Value per hour, lets you see: 1) Which tasks to outsource 2) Which cash flows to double down on 3) The “price” of wasting time 4) What to charge for consulting 5) … so many more 🚀 Audit your time - The only resource you can’t ever get back. Your finite time is split up between work, family, and pleasure. Make sure you’re working efficiently by tracking your work tasks, 2x per year.  This will get you exactly clear on your EHR. 🚀 At the highest level, 99% of the time you’ll be A) Hiring & Managing or B) Innovating and Steering the ship. The better you are at doing A, the more time you have for B (which is what actually makes you money). You already know what tasks to outsource:  everything that you can hire for less than your Effective Hourly Rate.  If your value EHR is $500/hour, then you’re insane if you’re writing content, building backlinks, building web pages.  Unless you love doing it, which I guarantee you won’t anymore after 6 more months of it. 🚀  Everything you do, there’s going to be someone who you can hire who can do it better. Imagine if someone’s only job were to do that one thing?  Don’t you think that eventually they’ll be better than you at it?  Especially if they had you to teach them to avoid your learning curve? 🚀 You’re either an Visionary or Integrator.  Find out who you are ASAP, and partner with the other half. Visionaries: Steve Jobs had a lot of great ideas.  A master of marketing and product-market fit. Integrators: But Steve Wozniak and many others carried out that dream.  They’re the operators.  They make the idea into reality. Not so known fact: Visionaries are a dime a dozen.  It’s a sexy role and everyone’s got ideas.  But Integrators are the golden geese.  In any random room of entrepreneurs, 9 will be visionaries, 2 will be integrators. If you’re a Visionary, your success relies upon identifying and working well with A-player Integrators.  Get out of operations.  You suck at it. If you’re an Integrator, your job is to market yourself and showcase your skills in front of the best Visionaries with a track record of wins.

Yes, Google has demolished SEO as we knew it. However, you can still make boatloads of 💶 using your SEO skills. How do I know? Because of the exhaustive research that my team and I conducted on 1,000+ websites based on 40+ ranking factors. Want the answers? Check out the video (link below)...

Want topical-authority-level gains, without building topical authority itself? This case study (link below) breaks down how that’s actually possible, detailing how we 3x’d revenue for a site in just 9 months using a unique SEO strategy. If you’re looking for a more efficient way to achieve authority status, don’t miss it… #casestudy #SEOstrategy #trafficgrowth

I made my first million dollars by answering a random DM. In 2014 we all hung out on Alex Becker's SEO forum, Source Wave. A member reached out to me, saw that I was sharing a lot of my case studies and success with PBNs and asked… “I’m sure you’re not using all of your network.  Want to start selling this as a service?  You do the sales and marketing, I’ll do the operations.” And thus was born Diggity Links which peaked out at $140k monthly revenue and was eventually acquired. There’s a few key takeaways: 1️⃣ When you help others and showcase your expertise (i.e. personal branding), opportunities come to you. Don’t sleep on creating a personal brand, especially as we move into the age of AI. It’s simple.  Pick your medium (social media, youtube, blogging, etc) and teach people what you know. And now with AI to assist with repurposing, you can be on all channels with one effort. 2️⃣ Partnerships are 1+1=3 There’s Visionaries and there’s Integrators (read “Traction”). I’m a Visionary.  I can find product-market fit.  I can put my feet in the shoes of a consumer.   I can create new products and services. I’m not an Integrator.  I suck at operations.  It pains me to create processes and hire and manage big teams. Know who you are, and partner with your complementary opposite. 3️⃣ Opportunities can come out of anywhere If someone pitches you an idea, listen to it. Even if you end up turning it down, you at least sharpened your vetting skills. Which is the primary skill you use in investing (the place that you’ll eventually end up).

The SEO News Roundup just dropped, and it’s pure 🔥 As crazy as 2024 has been for SEO, June took it to a whole new level — and you can read all about it in this month’s Roundup, ft. Marie Haynes, Rand Fishkin, Barry Schwartz, and Patrick Stox. Check it out below! #seonews #seo #seotips

Entrepreneurial lessons I learned from my wifey. 👧 (This week is our first-date anniversary, hence the theme of this post). 1️⃣ People come first:  My wife leads with empathy, which inspires me to do more every day. 2️⃣ Patience: Not everything needs to happen RIGHT NOW, DAMMIT. 😂 3️⃣ Work/Life Balance: My wife is a master of self-care, which I’m playing catch up on right now. 4️⃣ Resilience: She sets her goals and no matter how tough things get, she still has a smile on her face. 5️⃣ Adaptability: I’ve seen her switch from being Thailand’s #1 distributor in her category, to event planner of CMSEO, to super-mom.  A-players will get any job done.