Mark Fleisch’s Post

My man, Tony Gemma, is dropping knowledge in AdExchanger on ways the advertising industry can use AI across all aspects of creative development, from increasing production scale and accelerating personalization to considering an alternative to A/B testing. Check it out! https://lnkd.in/gKCVCzmU

Excited to announce our partnership with VideoAmp in which we will fully integrate their data and measurement directly into the #YahooDSP. Adding to the most comprehensive set of TV data and measurement solutions of any DSP. Beau Ordemann Stephanie Foster Ashley Zemel Brett Hurwitz Brian Zaben John Grad Anthony Winters, MBA Danny Dikovsky Miles Brehm Joshua John Emily Liang Mallory Armstrong Emily Ray Amy Ritzke Stewart

Very insightful piece from our very own Beau Ordemann on why more and more brands are activating CTV Upfronts programmatically! Learn about the benefits of consolidating your CTV buy, up-leveling your audience-based strategies, and the importance of having a strong foundation of identity in CTV. Explore the full article here: https://lnkd.in/g5HjeQSB #CTV #advertising #branding Stephanie Foster Ashley Zemel Brett Hurwitz Brian Zaben John Grad Anthony Winters, MBA Danny Dikovsky Miles Brehm Joshua John Emily Liang Amy Ritzke Stewart

#YahooDSP Backstage offers direct access to more CTV inventory than any DSP. 40 CTV publishers can be bought direct leading to better match rates and greater efficiency.

Why limit yourself to just one TV data source? #YahooDSP Unified TV Audiences commingle TV Data sources, including both ACR and STB. This allows brands to have more robust segments for linear suppression and retargeting, driving better incremental reach in CTV. Better TV Data = Better Results. "In one early campaign for its auto marketplace using combined linear and CTV data, eBay saw a 52% increase in campaign reach, compared to its previous single-source TV data approach." Beau Ordemann Ashley Zemel Stephanie Foster Brett Hurwitz Brian Zaben John Grad Anthony Winters, MBA Danny Dikovsky Miles Brehm Joshua John Emily Liang #TVData #CTV #BetterResults https://lnkd.in/gi4HwQEn

I'm looking forward to the Chicago Advertising Federation GenNext Mixer on June 12th at Gaslight. Tickets are still available if you want to hang out with many GenNexters and learn more about this fantastic group of young advertising professionals. Hope to see some of you there! Lori Claps Matt Krampen Lauren Guity Angie Salvi

Advanced audiences + Yahoo’s ConnectID is proving to be a winning combination for Inspire CTV Upfronts along with many other leading brands. Check out this AdExchanger article to learn more! Beau Ordemann Stephanie Foster Ashley Zemel Brian Zaben John Grad Anthony Winters, MBA Brett Hurwitz Joshua John Miles Brehm Emily Liang Amy Ritzke Stewart https://lnkd.in/giYHW9BB

Don’t be deceived, #YahooDSP has access to the same premium CTV supply as other DSPs. Our kids get it!

📺 May TV Trends 📺 It’s been an exciting month in the world of TV with Newfront and Upfront weeks wrapping up in New York, more announcements around streaming bundles (aka the new cable), and the battle for NBA rights is heating up! Upfront Pitches - Major broadcasters and new entrants like Amazon, Netflix, and YouTube made annual pitches to buyers this week. Their presentations felt more like the spectacles of the past which showcased their celebrity talent and new content compared to last year which focused more on tech due to the writers' strike. - Buyers maintain it will be a soft market, but publishers like Disney touted strong demand, especially for sports and streaming. With both sides telling a different story, it could lead to a long summer for negotiators. Streaming Bundles - There is a growing trend in streaming around bundles of services (what a novel idea). Comcast announced a new bundle featuring Peacock, Netflix, and Apple TV+ to bolster its broadband service and retain cable customers. - Disney, Fox, and WBD finally announced the name of their new sports streaming bundle: Venu Sports. Plans are to launch this fall and analysts predict it will be a big blow to linear.  - Disney and Warner Bros. Discovery (WBD) announced a bundle including Disney+, Hulu, and Max. NBA Rights - NBA rights negotiations opened up to all bidders earlier this month, beyond just the incumbent Disney and Warner Bros. Discovery. The NBA has expressed interest in expanding from two partners to three partners including at least one streaming partner. - Rumors are that Disney and Amazon have already reached tentative agreements with the NBA. WBD is trying hard to hang on to the third spot, but Comcast has made an attractive offer to bring back the “NBA on NBC” and looks like the front-runner. Google is rumored to be pursuing rights for the NBA League Pass package. #tv #ctv #streamingtv #tvadvertising Beau Ordemann Stephanie Foster Ashley Zemel Brett Hurwitz Brian Zaben Anthony Winters, MBA John Grad Danny Dikovsky Joshua John Miles Brehm Emily Liang

Roku has been a great partner and together we're helping leading brands drive efficient, incremental reach against targeted audiences in CTV. Yahoo Advertising DSP helps advertisers better understand publisher-level performance across linear and CTV through our proprietary Unified TV Measurement solutions. This is a great example of the power of those insights! Beau Ordemann Miles Fisher Stephanie Foster Ashley Zemel Brett Hurwitz Miles Brehm Joshua John Emily Liang Julie Monaghan