Madre Brava reposted this
Germany REWE Group's plant-only flagship store exceeds expectations Two months ago, Rewe Group opened its first plant-only store calle d "Rewe voll pflanzlich" in Germany - and consumers keep on queuing to get in there. The store owner of the cooperative-run food retailer is planning to stock up on self-checkout areas to keep up with demand. This type of plant-based only store is a pilot for the group, but not the first of its kind. Austrian-daughter BILLA AG launched a similar concept in Vienna in 2022 - "Billa Pflanzilla". Growing consumer appetite for healthy and sustainable proteins turns plant-based foods into a recipe for success. The plant-only stores offers about twice as much alternative protein products as the conventional ones, providing a platform for faster go-to-markets of new products. And a faster adoption of plant-rich diets across Europe is exactly what we need to limit global heating to 1.5C temperature rise. For this, we urge retailers, who all have set Scope 3 reduction targets, to commit to the key enabling measure: plant/animal-protein split targets in line with human and planetary health goals. Lidl in Germany moved first. Will REWE Group be the first premium supermarket chain to commit to sell more plant proteins? Will Lionel Souque commit to sell healthy, sustainable and affordable food to REWE customers? https://lnkd.in/eNM4hKSm
