Liz Clarke’s Post

If 80% of a buyer’s journey happens BEFORE they reach out to a “sales person” is marketing really an expense?

Great work by the Channel Assist team.

Do you find content creation hard going? Let me tell you - you’re not alone! I recently ran a LinkedIn workshop session for a client which was attended by some senior members of the team. After I’d whizzed through the key learning points on my pre-prepared slides we had some Q&A time. And that’s where the real magic happened. It started with one “stupid question” (no such thing by the way) which paved the way for further conversations, some “how to” demos and more questions answered. And it reminded me of something I always tell my clients….. When you do something all day, it’s easy to take for granted that not everyone knows the same things you do! My day-to-day work activities are actually darks arts and wizzardry to others. Which means you have plenty of pent up knowledge and golden nuggets to draw from when you’re content planning.

Dear LinkedIn, I’d have preferred the video feed than a games feed. I don’t play games in LI and can’t think of a time I’m likely to want to. This change also affects my muscle memory response for writing a post as the post button is now at the top of my screen. Not positive changes for me today!

Accountants in my network, could you be a worthy winner or a judge for this event?

Did you know today is Employee Ownership Day? A day to celebrate employee owned businesses. One of our clients has recently transitioned to employee ownership and they’re a client I have a special affiliation with as my cousin founded the business. So, on Employee Ownership Day I’d like you to send a huge congratulations to Channel Assist, the team and my cousin Vee.

Well - that wasn’t supposed to happen! On a scale of 1-5 how critical is the 6 key? And will Y- G & B ever be the same again…

Recently, I had a call with a client. A little like Liam Neesom, they have a particular set of skills. And they require a particular solution for their business. Plan A of putting the delivery team together didn’t quite work out as planned because we considered how we’d look after the client beyond the initial project and identified that we needed to add a different set of skills to the mix 🚶♀️ So I went for a long walk and considered all our options. Plan A+1 brings different skills and resources to the team but will still deliver a fabulous solution for the initial project and provide what we need for the client's ongoing aftercare. Achieving the best possible outcome to support our clients for the long haul is part and parcel of how the team work with people. Over the years, I’ve built an extensive network, which means I can create bespoke power teams for each client. If marketing is a thorn in your side and you need a particular set of skills you don’t currently have access to, maybe it’s time we had a chat. 

We had a little guest in the office today and she picked her favourite person… or did she think you were the most likely to drop food Louise 🤔🤣🤣

Great work by Channel Assist for Bosch and B&Q. Nobody wants to be "sold" to until they're ready to buy. Then they want to be helped by knowledgeable staff who understand the product range. This means the shopper can avoid the buyer's remorse they'd experience by making a poor decision and choosing a product (or brand) that doesn't meet their needs. It all starts with engaging training techniques which ensure the key product points are memorable!