Jason Squires’ Post

🙈 Story time... Last week a random business owner (not a client) wanted to set up a call with me. Did he want to enquire about my services? Not quite. He wanted to ask me a basic question about Sales Navigator 😂 "...Marketing support charity helpline, Jason speaking, how may I help?" Which is something he could have Googled or, I don’t know, asked LinkedIn?! Very strange. Thing is… This is part of a wider problem where business owners don’t want to pay for advice. And assume "hopping on a call to pick your brain" is an opportunity that a service provider should be grateful for. They’ll do anything they can to save a few pennies… Not realising being tight fisted with their cash is going to cost them a lot more in missed opportunities in the long run. Because if you’ve had a problem in your business for more than a couple of months… And you haven’t been able to figure it out on your own? Your best bet is to hire an expert. Rather than kick the can down the road. Or waste everyone’s time by trying to scrounge free advice... 🤡 #JustSayin #PetPeeve #HappyFriday!

BIG NIGHT! 😬 Do you think we've got what it takes? #euros #football #england

The "I don't have time for #LinkedIn" starter pack: - Profile looks like a CV - Sceptical of trying new things - No process for inbound enquiries - Scrolls LinkedIn, never posts anything - Multiple meetings about a new website - No idea where next client is coming from - Blames marketing agency for poor results - Tries a new marketing strategy each week 🤷🤷🤷 What did I miss? 😄 #marketing #mistakes

Are high volume cold emails: a) Highly effective? b) Spam that dilutes your brand? I can see both sides. If you send 1,000 emails per day then yes you will get new business. But at what cost? How many bridges are you burning in the process? And how long can you keep it before something breaks and you can no longer get your emails delivered? I prefer to take a long term view on outreach: * Smaller volume * Tighter targeting * Making a very specific type of offer For example: I help my client generate 10 enquiries per week with only 66 cold emails per day, Monday-Friday. This way you can do a lot more business with a lot less data… You don’t burn bridges… And you’re marketing your business with a strategy which will get you clients now and for years to come… …without the constant cat & mouse of trying to get 1,000 emails per day delivered. Cold email people… What do you think? 😄 #coldemail #prospecting #marketing

Marketing is about what they get, not what you do.

⭕ A *common* problem I see again, and again, and again... ...which stops businesses being *NOTICED* and therefore restricting their lead flow & their ability to close ie - significant issues which throttle a business from attracting clients. And that is... *By not being specific enough with their outcome* Here's what Terrible / Better / Best looks like: *Terrible: - We sell this - We provide that - We're experts in the stuff *Better: - Increase your profitability - Helping you grow your sales - Allowing you to boost your profits *Best: - Helping SaaS services increase demo bookings by 35% within 60 days - Teaching B2B service providers how to self-generate 10 enquiries per week - Improving DTC brands Ad click through rates by 20% almost instantly ---- Prospects need to know we're tailored specifically to them, so call them out. Prospects are receptive to seeing their own jargon (not yours) Prospects don't care about the thing we *actually* do. They only care about the outcome it gives them. And they want to have an idea of how much of the outcome they can achieve and within what timeframe. To demonstrate the point... "You *might* see an improvement in sales in an *undefined* period of time" ...isn't going to cut it ^^ which is how everyones generic marketing comes across. So dial in your marketing to only talk about the outcome they offer, get them excited for it... Resulting in them replying, commenting, DMing you... "How?" Then you can take it from there. Action the above, and you'll stand out amongst the sea of sameness, everyone touting the same service, and it all being a big race to the bottom. #FridayMusings 😅

Halfway through 2024 ... Wowsers! If you haven't hit your goals yet (or veered off track)... Here are 6 simple steps to max your progress for the rest of the year 🤩 FIRSTLY.... 1. Write down exactly what you want, in detail 2. Tune out all noise that doesn't contribute to #1 3. Find 5 people who are a few steps ahead of you 4. Learn from those 5 people... work with them 1 on 1 if you can AND... 5. Stop caring what people think about you, and what you do THEN... 6. Spend more time doing things you love, even if it doesn't bring you any extra £££ BECAUSE... Doing what you love will put you into a positive state... giving you the ideas, mental clarity and focus needed to achieve #1. And... GO! 😁 (Bonus tip... only focus on what you can control... i.e. - turn off the news!) #growth #goals #business

I love it when I receive an enquiry… ie. a business owner requesting help And then they start playing games and wanting me to chase them: “Chase me, Jason... Chase me, I’m the prize!” 😆 Errrr, nope. I always feel like saying to them: “You came to me, remember…” 😂 Point being: If you make things difficult as a buyer… Don’t be surprised when you find things difficult *as a seller*… Plus… For me and my clients? A key philosophy we follow is that: WE DO THE CHOOSING! - We don’t chase difficult prospects - We don’t convince - We don’t grovel for a sale - We don't hoop jump Which is the opposite of how most business owners operate. Break the cycle! And you will be happier working with better quality clients who take up less of your time and energy… But it all starts with getting clients coming to you, first. So you have the pick of the bunch. ie... *Systemise your enquiry flow, so you don't NEED to chase poor quality prospects* A key motto of ours is: Replace, don't chase. Liberating. #marketing #prospecting #qualification

*Value* is a buzzword that's lost all meaning. (there... I said it... 🙄) What prospects need is for us to cut through the fluff and directly tell them we can solve their problem. And they need to trust us when we say it. That’s it. What they don’t need is more and more information disguised as “VaLuE!” Or gurus pretending “I HaVe NoTHinG tO sEll YoU!” Information is EVERYWHERE. And what’s everywhere isn’t valuable. What’s rare these days is nuance, insight, and LEADERSHIP. And what’s rare IS valuable. Be a leader in your market who isn’t afraid to be direct, make offers & solve problems… And you will be giving more “value” than the rest of your competitors combined. #value #marketing #insight