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Cannes Lions 2024: Five themes for marketers While the topic of AI pervaded many events, marketers remained focused on the bigger picture of how to use marketing to help their brands grow Discover the key themes from this year's Cannes expert talks and winning ads in this article and download the themes in a handy booklet. Find out more: https://loom.ly/xZVvF8o #Cannes #CreativeEffectiveness #Marketing

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