Hillary Gale Meehan’s Post

Content repurposing is one of my absolute *favorite* marketing strategies. Not only does it make it easier for you to create content across multiple platforms, but it also creates a more cohesive experience for your audience. With that said, content repurposing is NOT simply copy and pasting your content from one platform to another. (For example, I don't recommend writing a social media post and sending that same post, word-for-word, to your email list.) Effective content repurposing involves identifying different angles and ways to talk about a central theme or topic. For those who haven't done it before, the idea of content repurposing can feel a little hazy. Which is why I'm excited to share this super valuable, FREE resource I put together last week for you 👇 >> Marketing Minus the Overwhelm: A Content Repurposing Guide for Your Marketing Ecosystem << 🔗 Get the link to download your free copy in the comments!

Are systems part of your marketing strategy? As Lacey Langford, AFC® puts it, "Systems help you do more with less." If you're a solo entrepreneur wearing all the hats, marketing can pretty quickly become an overwhelming part of your week. As your business grows, you're serving more clients, and you have even less time to market your business than before. 📣 But the need to continue marketing your business probably ain't going away. This is why I believe systems MUST be built into your marketing strategy — even from the early days. Figuring out how to do more with less is more possible than ever these days with AI, automation, and content repurposing strategies. You just have to figure out what works for you. 🎧 If you want to hear more about the systems Lacey has built into her businesses, catch our full conversation on the latest episode of The Finance Marketing Podcast on your favorite listening platform. (Or find the link to the full episode in the comments.) I'm also curious to know: What systems have you built into your marketing processes that make your life easier?

Happy Fourth of July to my U.S.-based connections! We're mostly out of the office today, but wishing everyone a safe and happy holiday. ❤️💙 See you tomorrow with a fresh post about this week's latest episode of The Finance Marketing Podcast!

A book is a fantastic marketing tool. But unfortunately, a book doesn't market itself. To truly leverage your book as the door-opener you want it to be for your business, you have to put as much effort into promoting the book as you do in creating it. The truth is, you could write the most insightful, helpful, or groundbreaking personal finance book the world has ever seen. But its impact is limited if no one knows it exists. As Allegra Cook points out in this episode of The Finance Marketing Podcast, one of the most important things you can do prior to publishing a thought leadership book is build your audience on other platforms. Namely: social media and email. Both are critical tools for nurturing your future readers and ensuring a successful book launch. Been thinking about how a thought leadership book could increase your impact and take your business to the next level? 🎧 Don't miss this conversation I had with book ghostwriter and strategist Allegra Cook. Search for and subscribe to The Finance Marketing Podcast on your favorite listening app, or simply click the link in the comments to find the full episode.

"I have a fantastic idea for a book, but the thought of writing a book makes me want to 💀 ." This is something a client said to me a few months ago. And honestly, I get it. Everyone I've talked to who has written a thought leadership book is upfront and honest about the blood, sweat, and tears they've put into the process. Fortunately, ghostwriters like the lovely Allegra Cook are available to help you bring your book idea to life — without you actually having to put pen to paper! As Allegra mentions here, publishing a business book opens doors. A great business book can: 📚 Establish you firmly as a thought leader in your niche 📚 Grant you access to more sophisticated stages and platforms 📚 Result in more paying clients for your core services Of course, you still have to be strategic about how your book will open all these doors. And this is what Allegra and I chat about on this week's episode of The Finance Marketing Podcast. Among other things, you'll hear tips and insights from Allegra like... 🔹 how long your book should be 🔹 the role of storytelling in thought leadership books 🔹 what you should be doing prior to publishing so you have a successful book launch 🎧 Listen to the whole conversation wherever you get your podcasts! Link to the full episode in the comments.

What do you all think of the "Rewrite with AI" option at the bottom of LinkedIn post drafts? My thought is that if I've already taken the time to write a post of my own, why on earth would I want a robot to rewrite it for me? Curious to know if anyone has tried it and what you thought about it. Full disclosure: I have not tried the "Rewrite with AI" function and don't plan to. I just don't see the value of it and am curious if I'm missing something.

The most difficult part about content creation isn't getting it perfect. 👉 It's giving yourself permission to create (and publish) content that's imperfect. As a financial advisor, I know you care about detail and accuracy. (And in your financial planning work, that's of the utmost importance.) But when it comes to your content, it's more important that you get your voice out there consistently. If you have to settle for B+ content to do that, that's okay! In fact, it's encouraged. (B+ is still above average. 😉) Take it from me and the brilliant Matt Halloran, who was kind enough to interview me on the Top Advisor Marketing Podcast this week. You'll see more results from marketing when your audience sees you consistently — and imperfectly — than if they only see impeccable content every now and then. What does it mean for you to create B+ content? ______________________________________ 🎧 To hear my full conversation with Matt, check out this episode of the Top Advisor Marketing Podcast: https://lnkd.in/g54nutX9

Video is becoming (almost) a non-negotiable in marketing these days for financial advisors. And look, I get it. I've been trying to avoid video for YEARS. (If I'm honest, I still kind of do.) But as the brilliant Niki Clark, FPQP says here, video is one of the BEST ways to build relationships and connections online. Financial advisors are traditionally seen as unapproachable and — forgive me — a little stiff. You and I know that is NOT you. Video helps *them* see the real you. If you started this week and consistently posted video content once a week, where might you and your business be a year from now? 🌱 🎧 Listen to my full conversation with Niki here: https://lnkd.in/gFZn-_zT

When it comes to video, I'd rather see someone's imperfect, messy background over a virtual or blurred one. (Do I feel that way because I often have a semi-messy background I want to feel less ashamed of? Totally possible. 😂) Either way, Niki Clark, FPQP shared some data on the podcast this week that blew my mind: If you're recording video content with a virtual or blurred background, you're apparently seen as less trustworthy. 🤯 And look — I totally get it. Later this year, I'm giving up my home office to make room for our second kiddo and will be 'relocating' to my bedroom next door. I'm either going to have to position my desk *very* specifically for recording, or purchase some sort of screen/backdrop I can put up temporarily when I need it. But I don't think I'll be relying on virtual backgrounds. What do you think? Is a virtual background a better or worse option than a messy-real-life background?

"For an advisor to get on video, they're literally breaking down barriers." --Niki Clark, FPQP Just a few weeks ago, Brian Thorp and I were chatting about how people see advisors as less trustworthy than car mechanics. And when I sat down with Niki to talk about video marketing on The Finance Marketing Podcast, she brought this up again! (Except Niki's source found people would rather go see their dentist than speak to a financial advisor. 😬🦷 ) 📢 Advisors — this is a problem!!! 99% of the advisors in MY network are wonderful, giving humans who genuinely want to help their clients thrive. (I'd absolutely prefer to spend an hour with any one of you over an hour with my dentist. SO sorry Dr. Arquilla.) So what can you do? 👉 Give more people the opportunity to get to know you. One of the best ways to do that is through video content. By pressing record on that camera, you're not just sharing information. You're sharing yourself. In addition to sharing your expertise, video conveys your authenticity and passion in ways that text alone simply can't match. Ultimately, video is a more human way to connect with your audience and market your services. 🎧 Listen to my full conversation about video marketing with brilliant advisor marketing expert Niki Clark, FPQP here: https://lnkd.in/gFZn-_zT What's holding you back from adding video to your marketing ecosystem?