Dr Hannah Gibson’s Post

Copy First, Design Second Is Key to Successful Web Design https://lnkd.in/dW-n6aCR

So what is this "proven process" I'm always talking about? Well, like most things, it depends. If we're working on standard web projects for Gibson Copy, we use my IMPACT Method. I developed this process in 2019 and still use it now. If you read our testimonials, you'll see a common theme about how good this process is. If I'm working on social media content, I use the EVIDENCE-based model that I developed in 2021. I've taught this process to hundreds of small business owners through masterclasses, one-to-one clients, and group programmes, and I still use it myself now. The foundation of this method is continuously collecting evidence, experimenting, testing, and tweaking. And it really works to get leads. Again, you'll see lots of my past clients talking about how good this is. And because I'm an absolute geek, I have developed yet another process. If we're working on landing page optimisation where the stakes are high and we need to really double down on our skills, I have a more in-depth process called the PEAK process. This is where things get super advanced. This process involves extensive research and evidence collection. In some ways, it's a combination of the IMPACT method and the EVIDENCE-based model. I'll share more info about that soon (the whole thing is epic, so I'm really excited about it!). What are you excited about? Have you developed any unique processes in your business? I'm aware that I have completely geeked out in this post. But saying that, maybe you're a geek who appreciates this stuff, too...😉

Most people understand copywriting is a creative process. And yes, the words absolutely DO need to sound good. No one wants to read clunky copy. But did you know there's also science behind it? Using data, research and psychology throughout the writing process will dramatically increase your conversion rate. Yet, this is often the missing piece of the puzzle for many websites. To learn more about our process or get a quote for your upcoming project, get in touch now.

Good design attracts, good copy sells. You need both. Pretty websites don't sell. Yes, good design is crucial. But there's so much more to a successful website than nice pictures. That's why DIY websites don't work — there's no strategy behind them. So, if you think my services might be a good fit for you, they probably are. Get in touch now for a quote.

I have one VIP Day left this month. (Where I spend a full day editing and optimising your website copy) My clients are always over the moon with the amount of work I get done in one day. And between you and me, although you’re paying for a day and not the outcome, I always end up delivering the same (or very close) to a full project. It just takes less time because I’m super strict on my boundaries. (Hopefully, I don’t lose too many standard project clients saying that 😬) VIP Days can be used for: • Full website revamps • Landing page optimisation As long as there’s half-decent copy to work from, I can edit in brand voice, sales messaging, new headlines and sections, etc. Anyway, there’s a page on my website that explains more about what you get and what’s involved. VIP Days are currently £997 There’s only one day left this month as I’m already booked up with standard projects. Drop me a message if you have any questions.

Right now, you’re losing money because the words on your landing page have no strategy behind them. You’ve fallen into the trap of thinking good copy is just nice to have. If it sounds ok, it will convert. But that’s simply not true. Moving people from fairly interested to red-hot lead is never just a stab in the dark. If you want to see bigger returns on your marketing spend, you must eliminate costly guesswork. Choose a copywriter that follows a proven process and reap the financial rewards.

"Most people view websites on mobile" is generic advice dished out by wannabe marketers (sorry/notsorry/said with love/bla bla 😬🤗) I'm sure that's true for some industries, and it might even be true for the internet as a whole. So please don't get upset by my flippant comment above. But is it true for your website? Maybe. Maybe not. That's why you have to look at your own unique data. The chart below shows part of the gibsoncopy.com analytics over the last year. Most people view us on a desktop, something I've seen consistently since the start of my business in 2015. So, just be careful with generic advice and instead follow YOUR unique data.

🔥Feedback has been on fire this week 🔥 I think it’s safe to say I’m working in my “Zone of genius”, that’s certainly how it feels anyway 🤓📚🥳 Happy Friday everyone. (Emails shared with permission as always 🙌)

How to write copy that scientifically sells with Hannah Gibson. I've been talking about the science of copywriting for quite a few years! Here's a throwback to 2021, when I appeared on Vicki Jakes Podcast. If you enjoy reading my posts, it's worth a listen. https://lnkd.in/evSrkG8x Let me know what you think.

Data is your best friend when you're optimising a landing page. Analyse visitor behaviour, identify patterns and use these insights to make informed adjustments that drive better results.