#Videogames are the top entertainment choice for #GenerationAlpha and a positive bonding experience for parents who grew up #gaming. With an average player age of 38, parents understand gaming's benefits, fostering family communication and collaboration. This creates a nurturing environment where gaming 🎮 bridges the generational gap, making it an ideal opportunity for #brands to engage both kids and parents. Learn more about the connection between Gen Alpha and gaming. Download the report below 👇 #Gameloft #Gameloftforbrands #VideoGames #MobileGames #COMBO #
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Have you ever wondered which #audiences are most targeted by #advertisers in the world of #videogames?🕹️ Discover this answer and more in an exclusive interview with Antonio Ferrer García for the Periódico PublicidAD - Periódico de Publicidad, Comunicación Comercial y Marketing magazine! Read the interview below 👇 #Gameloft #Gameloftforbrands #COMBO #InGameAdvertising #MobileGames
Connecting Brands and Players: The Strategy of Gameloft for Brands
gameloft.com
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Elaine Seah, our Advertising Sales Senior Executive will be speaking at the ATS Singapore next week, July 3rd ⭐ 🕹️ As #gaming culture continues to integrate seamlessly into mainstream society, together with other top leaders, Elaine will share her insights on why gaming has become a powerhouse for #brands, providing unparalleled opportunities for in-game advertising initiatives. #Gameloft #Gameloftforbrands #COMBO #InGameAdvertising
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And... that's a wrap! We are incredibly proud of Antonio Ferrer García for taking the stage at the VII Foro Branded Content in Madrid this week ⭐ It was an insightful segment where Antonio discussed the importance of 🎮 in-game advertising for #brands, showcasing how it can drive #engagement and deliver #measurableresults in today's digital landscape. #Gameloft #Gameloftforbrands #InGameAdvertising #VideoGames #MobileGames #COMBO
Head of Advertising en Gameloft | Publicidad Digital, Gamificación, Videojuegos
Esta semana tuve el placer de ser parte del VII Foro de Branded Content organizado por Periódico PublicidAD - Periódico de Publicidad, Comunicación Comercial y Marketing. Tuvimos la oportunidad de compartir todas las innovaciones que ofrecemos desde Gameloft for brands en gamificación y Branded Content, especialmente en un entorno tan dinámico y en constante evolución como el de los videojuegos. Quiero agradecer especialmente a Sergio Buenvarón Martinez, Ana Motilla Blanch, Aldara Gil y Raquel Bellón por la excelente organización del evento, como siempre. Y, por supuesto, a nuestro increíble equipo de marketing, Dolores Pérez Müller y Hugues Ossart, ¡sois unos cracks! Let's join the game! #BrandedContent #Gamification #GameloftForBrands #COMBO! #Advertising
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Antonio Ferrer García, our Head of Advertising Spain, will be one of the main speakers at the VII Foro Branded Content in Madrid tomorrow! During his segment, Antonio will discuss the importance of innovative formats of #brandedcontent in #gaming 🎮, highlighting the significant growth in demand and the transformative impact of AI and advanced technologies on personalized and immersive #brandexperiences. To get warmed up for tomorrow's event, here's a sneak peek of an interview with Antonio Ferrer. 📅 June 25th, 9:30 am (CEST) 📍 Callao City Lights - Plaza del Callao 3, Madrid #Gameloft #Gameloftforbrands #VideoGames #MobileGames #InGameAdvertising #COMBO
"Branded Content is not just advertising, it's an experience"
gameloft.com
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Arnaud Vezin will attend SEG3 London from June 26 to 27. Seg 3 is the premier event for sports, #entertainment, and #gaming brands. It is the place to explore next-gen digital products and experiences using cutting-edge technologies. 🕹️ Arnaud is looking forward to connecting with top leaders and discussing the promising future of #brands in in-game advertising. Book a meeting below. 📅 https://lnkd.in/gVTDF9G6 #Gameloft #Gameloftforbrands #COMBO #VideoGames #MobileGames #InGameAdvertising
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Our Ad Sales Executive, Pietro Garutti, will attend Gamescom Latam next week. He is looking forward to connecting with #brands eager to learn more about in-game advertising and fun ways to interact with their target #audience 🎮 👾 Book a meeting with Pietro below https://lnkd.in/gVTDF9G6 #Gameloft #Gameloftforbrands #VideoGames #MobileGames #InGameAdvertising #Gamescom #Gaming
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Our Head of Advertising for Spain and Portugal, Antonio Ferrer García, will be on stage at the VII Foro Branded Content on June 25th in Madrid, Spain. During the session, he will talk about the evolution of Branded Content in the world of in-game advertising, its formats and how it allows brands to connect with their audiences 🎮⭐. Organised by Periódico PublicidAD - Periódico de Publicidad, Comunicación Comercial y Marketing, the event is a space to share knowledge, add value to the sector and encourage dialogue between professionals, agencies, advertisers and publishers. 📅 25th June at 9:30 am (CEST) 📍 Callao City Lights - Plaza del Callao 3, Madrid 👉 Apply to attend here: https://lnkd.in/dB-j6yJY #Gameloft #Gameloftforbrands #InGameAdvertising #Gamification #BrandedContent
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📢 Attention Latin America! Jose Maria Cerrillo Jara, Regional Head of Adsales & Business Development LATAM, and Melody Rivas, Advertising Regional Sales Manager at Gameloft for brands will be giving a Webinar organised by Havas Play Argentina about "Gaming: The Power of Engagement". 📅When? : Thursday 27 June, 11am (GMT-3), Argentina During the virtual session we will explore: ✅ The evolution of the gaming world and its audiences today. ✅ Effective strategies to increase engagement through video games. This is a unique opportunity to learn more about in-game advertising from our experts. 🔗 Register here: https://lnkd.in/eehyfsWu [Spanish] 📢 ¡Atención Latinoamérica! Jose Maria Cerrillo Jara, Regional Head of Adsales & Business Development LATAM, y Melody Rivas, Advertising Regional Sales Manager de Gameloft for brands darán una charla virtual organizada por Havas Argentina sobre "Gaming: El poder del Engagement". 📅¿Cuándo? : Jueves 27 de junio, 11 hs (GMT-3), Argentina Durante el webinar exploraremos: ✅ La evolución del mundo gaming y sus audiencias hoy ✅ Estrategias efectivas para aumentar el Engagement a través de los videojuegos. Una oportunidad única para aprender más sobre la publicidad en los videojuegos junto a nuestros expertos. 🔗 Registrate aquí: https://lnkd.in/eehyfsWu #Gameloftforbrands #InGameAdvertising #VideoGames #MobileGames #Gaming #Engagement #Webinar #Gameloft #gamification #COMBO
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Let's meet tomorrow at the Cannes Lions International Festival of Creativity! This festival is the premier platform for exploring trends and innovations in the creative advertising industry. Jean-Baptiste Godinot and Hugues Ossart will be present tomorrow, June 19th! 🎮 Let’s meet to talk about gamification and creativity in in-game advertising, and discover how these approaches can increase brand engagement, offer immersive user experiences, and provide measurable results that significantly boost ROI. 🕹️ Schedule a meeting with our team below. https://lnkd.in/gVTDF9G6 #Gameloft #Gameloftforbrands #InGameAdvertising #VideoGames #MobileGames #COMBO #gamification #CannesLions
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