ExchangeWire’s Post

Exciting news! Don't miss the opportunity to enter the "Best Mobile Campaign" category at our upcoming Awards Night. 🏅 If your team has mastered the art of mobile engagement, delivering campaigns that captivate audiences and drive results, then this category is tailor-made for you! The deadline for entries is July 19th, 2024. Submit your entry now: https://lnkd.in/deCJ2nf #Wires2024 #MobileCampaigns #Engagement

In our latest quarterly wrap, head of content John Still takes a look at the events that defined Q2 2024: 🍪 Cookie can kicked again 🤖 AI: Publishers decide whether to license or litigate 🤝 Equativ and Sharethrough merger anounced ❓ How tall is Leo Varadkar?! #adtech #ai #publishing #mergers #aioverviews #ctv

Today's headlines: 📈 Global adspend to outpace economic growth ❌ UK election adspend figures released 🇨🇦 Streaming giants challenge new Canadian legislation Listen in to the MadTech Daily now ⤵

Have you crafted the most effective and innovative video campaign? Whether it's a standout in digital media buying/selling or a part of a dazzling multichannel strategy, we want to see your brilliance in action! Don't miss the opportunity to showcase your mastery in the "Best Video Campaign" category. Elevate your brand, and claim your spot among the best in the business! The deadline for entries is July 19th, 2024. Submit your entry now for the Wires Awards 2024: https://lnkd.in/deCJ2nf

In this MadTech Podcast episode, Aimee Newell Tarín is joined by Mat Broughton and independent media consultant Emily Horgan. This discussion delves into the streaming landscape, looking at the competition between the major streaming giants. Emily expands on YouTube’s influence over children’s purchases and content monetisation on the platform.  https://lnkd.in/eJhDx-nV #Podcast #Streaming #YouTube

Moving Walls, jeki MASTRUM, HP and The Trade Desk took to the stage at ATS Singapore to discuss the innovations, challenges and opportunities within Out-of-Home advertising. #ATSS24

Some great insights from Yahoo Advertising (SEA), Lotame, dentsu and Standard Chartered at this week's ATS Singapore, as they explored how data practices can be improved to drive strategic, organisational, and commercial success. #ATSS24

Leading digital entertainment and media platform, Azerion proudly announces the launch of its innovative Contextual Intelligence technology within the Azerion Marketplace. https://lnkd.in/eMw-8UYM #Coontextual #Digital #ProductLaunch #Targeting

Cannes Lions International Festival of Creativity 2024 was another spectacular celebration of creativity and innovation in the advertising world. As well as the glitz and glamour of creative accolades, there was also a showcase of groundbreaking technologies poised to redefine the industry.  MINT, a global leader in the advertising resource management sector, was an active participant and observer at Cannes, with Federico Salvitti, VP of growth US, uncovering insights into the core topics being discussed on the French Riviera. https://lnkd.in/eH5D3XQR #AI #CommerceMedia #Creative #Sustainability

⏱ The day to cast your vote has finally arrived. How could the outcome of today's UK general election affect ad tech? Check out our election podcast special to see how the results could impact the industry. https://lnkd.in/eJQgzvUA