eBay’s Post

As Pride month in the United States draws to a close and brand leaders begin preparing for their strategic planning cycles, we want to offer some insight into the enormous growth opportunity the LGBTQ+ community represents for brands that understand them as human beings and meaningfully connect with them year-round. In today’s economy, few brands can afford to ignore one of the fastest-growing consumer segments, both in terms of size and spending power. Yet winning with them requires understanding them first as complete people so that you can craft products, messages, and experiences that accurately reflect and resonate with their evolving human priorities. Download our latest report by Aidan Borer, Human-ology’s Director of Human Insights, on how the priorities of LGBTQ+ adults are changing globally, and what this means for brands. Download the free report on our website: https://lnkd.in/eaRF-ftg #inclusivemarketing #consumerinsights #marketresearch

🏳️🌈 These are the four questions I now ask before engaging in any LGBTQ+ advertising campaigns with clients: 1. Have you/your team gone through LGBTQ+ sensitivity training? If not, are you open to doing so? 2. What drives you to advertise to LGBTQ+ consumers aside from wanting to increase revenue opportunities? 3. In what ways does your company support or amplify the voices of LGBTQ+ people beyond advertising? 4. How will you handle pushback should you advertise to LGBTQ+ people? I like to make sure that potential prospects are advertising for the "right" reasons and I'm no longer afraid to turn down business that doesn't feel right. 💰 Today, I turned down a $12K client because he refused to answer the above questions and was solely focused on his financial gain with no interest in learning about or supporting our community. 🚀 If you can answer the above questions and want to put your brand in front of LGBTQ+ consumers, let's chat! #ethicsfirst

Making a difference with your media budget has never been easier. 🧡 Discover how UNREP, our curated deal that drives spend to Black, Latin, AAPI, LGBTQ+, and women-owned media companies, helped this independent agency exceed their diverse spend goals. #adtech #digitalmedia #digitalmarketing #advertising #economicinclusion See the full story here ➡ https://hubs.li/Q02lY3x90

Shout out to our absolute favorite growth marketer — the brilliant + creative Lee Moskowitz 🌈 — for being recognized by Emplifi as one of 10 LGBTQ marketers to follow on LinkedIn! ✨ Check out the list and give these marketing leaders a follow! 👉 https://lnkd.in/gVztyJMQ #pridemonth #marketing #growthmindset

How can brands understand and navigate issues in America right now, like inflation, racism, the emergence of Generative Artificial Intelligence, and increased intensity around LGBTQ+ inclusion? Through Collage Group research and insights! Last week, we shared brand-new insights designed to help brands navigate the modern polarization landscape with culturally nuanced and emotionally intelligent storytelling. Learn how our findings and action steps can help your brand understand and navigate these issues with insights in our "America Now 2023" report, available below. Thank you again to the Insights Association for your partnership in the presentation of our shared webinar! #marketing #mrx #diversity #inclusion #diversityandinclusion #marketresearch #marketingandadvertising #consumerinsights

As we march to Pride season, some reminders from a recent study that showed the vast majority of consumers support LGBTQ issues, LGBTQ inclusive marketing, and will walk away from brands that back down on LGBTQ marketing. - 77% of the general population are comfortable with gay and lesbian representation in ads. - 74% of the general population are comfortable with transgender representation in ads. - Seven in 10 consumers show greater motivation or neutral support brands that take LGBTQ+ marketing efforts. Its not controversial to the vast majority. - For every consumer supporting brands that back down from LGBTQ+ advertising, there are 1.8 consumers who would withdraw support from brands that acquiesce to anti-LGBTQ+ attacks. (Back down and loose) - Consumers are twice as likely to withdraw support for a brand that scales back its LGBTQ+ advertising due to criticism, with women being 40% more likely than men to withdraw their support (Loose especially with women) https://lnkd.in/eg42KqiX

If LGBTQ+ professionals in your organization are defaulting to the behaviors listed below, you might not have as inclulsive of a workplace as you want. Reflect on elements of your organizational culture, procedures and practices that might serve as barriers to inclusiveness. Take feedback seriously and share how you will use it.

💡 Did you know that the buying power in the US is $1.4 trillion for Black consumers and $1 trillion for LGBTQ+ consumers? This means that marketing to one prototypical consumer is an antiquated – and ineffective – approach. If you are looking to grow and sustain your business, you need to be proficient in Inclusive Marketing. It’s critical to business longevity. Learn the six steps to building an inclusive marketing strategy and more at the link below. #InclusiveMarketing #MarketingCourse #DidYouKnow

Have you RSVP to join us for Coffee & Commerce? Sharon Gutierrez will be sharing with us 20 Point Marketing Audit: Your 2024 Marketing Guide! This comprehensive checklist touches on: branding, messaging, user experience, client journey, offers that convert and more! Join us to learn: 1. How to utilize branding to build trust 2. How to evaluate short term efforts for long term results 3. How to position your business as a LGBTQ+ owned business or ally 4.How to use social proof to increase revenue and conversions. RSVP: https://bit.ly/3urxyzs #SALGBTbiz