As February draws to a close, the Chinese luxury fashion and travel market experienced a surge in consumer spending and travel activity during the Chinese New Year festivities. With a burgeoning consumer base, Chinese shoppers are significantly influencing global luxury sales while simultaneously driving innovation and demand in multiple sectors.
Here are some key elements and updates of the consumer spending trends:
✈️Chinese tourism is likely to keep growing, with estimates indicating that there could be 140 million outbound trips by 2024, according to the China Tourism Academy.
💄Referred to as "Self treatment," by Tmall shoppers, the beauty and health market is gaining attraction by Chinese consumers, emerging as a top-selling and trending industry; trending now, China’s anti-aging market size is expected to reach US$15.02 billion by 2024. In specific, anti-aging, eye care and facial masks products, have seen growth across e-commerce platforms and social media commerce like Taobao, Tmall, Douyin.
🎿 China will moreover become the largest winter sports market, with forecasted participation to reach 50 million people by 2025 with 1,000 ski resorts to be open by 2030.
Interested in knowing more about the Chinese market and data driven solutions? Check out EGGsist for more information. 🥚
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Directrice Générale @ WANDS Paris | Luxury Branding Expert
1wBravo à toi Guilhem Souche et à ton équipe