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In an effort to better understand how gender bias works in online shopping, researchers conducted a 7-month experiment. Their conclusion: Revealing a sales consultant’s gender leads clients to leave more reviews and higher ratings, particularly when the consultant is female. Even more: Pairing a client and consultant of opposite genders resulted in higher ratings and increased engagement compared with same-gender pairings. https://buff.ly/4cw8l7a #customerservice #bias #research

Online shoppers behave differently after chatting with staff of the opposite gender, new research shows – here’s why businesses should be paying attention

Online shoppers behave differently after chatting with staff of the opposite gender, new research shows – here’s why businesses should be paying attention

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