Cervello’s Post

Innovations over the past 10 years have enhanced tracking of consumer preferences and habits, revolutionizing advertisement personalization and targeting. Along with the shift in how #data is collected and used, however, comes a string of privacy breaches and data theft. Technical solutions are invaluable, but winning customers' trust is paramount—and it’s something companies can address right now. Read more on how: https://bit.ly/3Rvo5zb Authors: Michael Shmays, Peter Graham, Venu Ravikanti, and Tim Ziter

We are in the age of Hyperpersonalization. Brands are collecting more and more data points on consumers and now have more than enough information to target you to a scary degree of specificity. Where do we draw the line? At what point does targeting feel like less like a personal invitation and more like invasion of privacy? #TooMuch?

Preach Josh Chasin 📣 Josh joined a panel of experts hosted by the IAB Tech Lab to chat about Identity and Advanced TV. What do marketers need to get targeting right? Identity. But they have to do it safely, protecting consumer privacy. What do you get when you pair privacy safety and accurate targeting? VideoAmp's newly launched commingled identity spine. Listen to Josh. And read more about our magical 🪄 identity solution here: https://bit.ly/3R9y1O2

Recent headlines have underscored the urgency of protecting consumer privacy in the digital age. At Profila, we're committed to addressing these issues with our upcoming product, empowering users to take control of their data while earning from targeted ads. Join us in the fight for a more transparent and equitable digital ecosystem. #DataPrivacy #AdvertisingTransparency https://lnkd.in/dqPcafvM

A simple solution, yet the industry is just starting to get it…

It’s Data Privacy Day! Most consumers know their data is being collected for advertising purposes...and they don’t like it. Here at Undertone, we’re committed to making privacy a priority. Did you know that SORT®, Undertone’s certified, privacy-compliant targeting technology, is a privacy-win for all! Our cookieless solution DOES NOT collect PII and adheres to all industry regulations. Email us at tellmemore@undertone.com to learn more about SORT®, and start protecting your consumer's privacy today! #goPERI #DataPrivacy #DataPrivacyDay #CookielessTargeting #Data

In this era where digital trust is paramount, bidding farewell to cookies isn't just about enhancing user privacy—it's also likely to impact ad fraud, particularly relevant on Safer Internet Day, today. By saying goodbye to cookies, it could become harder to differentiate between fraudsters trying to trick the system with fake clicks and impressions, and real audiences. This could result in less genuine engagement for advertisers, even if a cookieless future means a more private and safer online space for the majority. At VeraViews, we're committed to building a safer, more transparent internet for all - especially brands and publishers. We are celebrating Safer Internet Day by embracing the cookieless revolution, but building tools that will continue to fight ad fraud in a post-cookie world, such as browser level protection, and reshaping the future of digital advertising. #SaferInternetDay #Cookieless #AdFraud #Privacy #Transparency #VeraViews

Zero Day TikTok & GreyHat Hack, Taking Over Celebrity & Brand Accounts. Compromised accounts include CNN, Paris Hilton & ALL Internet.org users have to do to be Hacked is open a DM, according to company sources. Malicious code is taking over accounts on Internet.org & Social-Media TikTok has already compromised the official accounts of celebrities & brands, including the official account of CNN, according to sources inside the company. Other accounts affected include Paris Hilton & official Sony brand account, per the sources. AI.gov, CISA.gov, DATA.gov, Digital.gov 🏛☣️🏛☣️🏛

Privacy Sandbox: Reshaping Online Privacy with Collaboration Google's Privacy Sandbox tackles user privacy concerns in online advertising. It proposes innovative tools to replace third-party cookies: - Stronger Walls: CHIPS & Related Website Sets isolate cookie storage and website affiliations, preventing cross-site tracking. - Personalized Experiences: Topics API enables interest-based advertising without intrusive tracking, while Protected Audience API caters to remarketing needs. - Measuring Success with Privacy: Attribution Reporting & Private Aggregation API allow advertisers to track ad performance while keeping user data anonymized. - Combating Covert Threats: User-Agent reduction, Privacy Budget, and IP protection limit data exposure and prevent fingerprinting/IP-based tracking. #PrivacySandbox #FutureOfTheWeb https://lnkd.in/dDm49Aep

Curious about Vanish Mode and its role in enhancing privacy on social media? Dive into our latest blog post to unlock the secrets of this innovative feature and discover why you should incorporate it into your digital life. Don't miss the latest privacy trend sweeping across social media platforms! 🕵️♂️🔒 https://lnkd.in/gfB5Tvkr #VanishMode #PrivacyFeature #SocialMediaPrivacy #DigitalSecurity #OnlinePrivacy #PrivacyMatters