Fan Engagement, Experiential Innovation, Transmedia Marketing, ARG and Gamification
Toronto that’s a wrap! Thank you XP Gaming Inc., Jason Lepine and Ryan Sno-Wood 🔜 XP Game Summit for the awesome opportunity to share our vision on transmedia marketing and alternate reality games at Alice & Smith to build solid community and IP value. Recording of my talk will be available soon! #ARG #TransmediaMarketing #XPGameSummit
Fan Engagement, Experiential Innovation, Transmedia Marketing, ARG and Gamification
🥇🥇 Gold times 2! Bravo à toute l'équipe, such a pleasure to see an out-of-the-box gaming project stand out at #PrixIDEA, what a honour to celebrate!
Our very own Cubert got his own share of gold at the #IDEAawards. The Alice & Smith team brings home 2 gold prizes for Best Use of Technology and Out-Of-Ordinary Project with Red Bull Settle the Score! This next-gen gaming competition was brought to life on Twitch where a unique LED cube interacted with streamers and their army of fans to foster deep engagement and memorable face-offs. Watch our full case study here: https://lnkd.in/eCeHMz_i Thank you to the Red Bull team for trusting us in this out-of-the box activation: Kayvan Ghavim, Gustavo Valentini Wolosker, Jason Suh, Travis Wannlund Congrats team! Andrea Doyon, Nathalie Lacoste, Sebastien Trudel, Catherine Martel, Guillaume Sirois, James Alexander Dunphy, Julien Rodrigues, Louis philippe Jeanbart, Samuel Bonneau, Louis-Philippe Messier, Maxime Des Roches, Martin Vézina, Nicolas Poirier-Barolet, Gabrielle Brouillard, Jeremy Ferland, Arnaud Gloutnez, Julie-Anne Brault, Elisabeth Faulkner, Catherine Robinson, Frédéric Forgues, Johan Garcia, Nelly Nguyen, Alexandre Corbeil. #prixidea #idea2024 #marketingaward #redbullgaming #alternaterealitygame #twitch
Fan Engagement, Experiential Innovation, Transmedia Marketing, ARG and Gamification
#VivaTech #HotTake No.2: How can we find ways for the story to never end for fans? "People play, watch… and then the story ends. World-building with #transmedia is about creating new entry points into that world and making the IP grow with the audience." If you’re curious to dive into my favourite project at Alice & Smith, the Tender #ARG for Bloodlines 2 and how we created a fresh entry point into the Vampire the Masquerade IP with a fake dating app for vampires (!), check it out here https://lnkd.in/ek7Ak5vc credits: Viva Technology
Fan Engagement, Experiential Innovation, Transmedia Marketing, ARG and Gamification
Congratulations to the winners of the #MarketingAwards2024! Being part of the Jury for best in Digital wasn't an easy task, with the level of wit, entertainment and quality of top Canadian brands competing this year. Special shout out to those who made #GamingMarketing shine, a category I'm proud to see taking more space in traditional award ceremonies. Which Game campaign do you think stands out most? 🥇 Gold winner: KFC Canada (Yum! Brands Subsidiary) with KFC x Street Fighter, a lesson in hackvertizing and UGC done right (vis Courage) https://lnkd.in/eXMfAR6a 🥈Silver winner: BMO with NXT NXT LVL, the first banking branch on Twitch, fostering meaningful 1:1 conversations on personal finance (via FCB) https://lnkd.in/e5wz8XUg 🥉 Bronze winner: Kraft Heinz with Heinz LVII Meanz 57, gamifying traditional Super Bowl ads and bringing Ketchup fans into the story - with an unbeatable pun (via Rethink) : https://lnkd.in/ekcbjtvZ Thank you to Strategy Online for the opportunity!
Fan Engagement, Experiential Innovation, Transmedia Marketing, ARG and Gamification
#VivaTech #HotTake No.1: "Community is the unsung hero of IP value". Short snippet from the Creative Crossroad panel that took place in Paris for Viva Technology with Alice & Smith, I shared 3 key pillars for driving brand and IP value with the help of your #community: 🟣 Turn your players into advocates: find your superfans and elevate them. 🟣 Create a feedback loop: you'll need it to iterate and optimize your IP or brand. 🟣 Extend your IP with the help of your fans: there's something so magical that happens when fans start creating content around it. Listen and create these ingredients and spaces for fans to generate fan art, fanfic... Do you think the IPs of the future will be fan co-created?
Fan Engagement, Experiential Innovation, Transmedia Marketing, ARG and Gamification
Next stop: XP Game Summit! I'll be in Toronto on June 14 to host an exciting session "Unlocking the Power of Transmedia: Supercharging Your IP Value Creation". I'll be sharing marketing insights and tools from our journey at Alice & Smith to reinvent your go-to-market playbook. Learn how #transmedia and Alternate Reality Games can help expend your fandom and turn your IPs into multi-dimensional powerhouses. Thank you XP Gaming Inc. for the invitation! See the full programming here: https://lnkd.in/eg_AX-85 #XPGame #GamingMarketing #TransmediaMarketing #ARG
Fan Engagement, Experiential Innovation, Transmedia Marketing, ARG and Gamification
So we dropped this 💣 New #ARG live in collaboration with NACON! Discord and YouTube are on fire, it’s such a delight to see fans collaborating to unlock a major announcement. Give it a go and let me know what you think (if you can solve the mystery 😉)!
SUIT UP. STEP IN. PUT THE PEDAL TO THE METAL, AND UNLOCK THE OCTANE. Alice & Smith is thrilled to announce the Test Drive Unlimited: Solar Crown teaser campaign in collaboration with NACON. Journey into the shadows where you'll uncover secrets and reveal the game's most exclusive cars. Take you puzzle solving skills for a test drive: https://tdusc-origins.com/ #VideoGames #GamingNews #GameDev #Racing #TestDriveUnlimited #ARG
Fan Engagement, Experiential Innovation, Transmedia Marketing, ARG and Gamification
Saturday was the day Viva Technology opened its door to tech and gaming enthusiasts! I had the honour to moderate a dynamic conversation with Sarah Beaulieu from Ubisoft, Quentin LAPEYRE from Shiro Games and Emmanuel Obert from New Tales on the creative challenges underlying the development of an orignal game, or building on the legacy of a reknown franchise like Assassin’s Creed, Dune and many more. Grateful for this extraordinarily week at #VivaTech and the opportunity to be part of future-forward panels on gaming and entertainment fandoms, representing our transmedia marketing and experience vision at Alice & Smith and Youville Haussmann Park .
Fan Engagement, Experiential Innovation, Transmedia Marketing, ARG and Gamification
Delighted to announce we exceeded our fundraising target with this year’s Printemps du MAC event for Fondation du Musée d'art contemporain de Montréal! Raising 520K$ for the arts was all made possible by the incredible teamwork of a devoted committee and the foundation team, and the daring sponsors who believed in our creative vision. So proud of us!
Vendredi dernier avait lieu l’événement-bénéfice des Printemps du MAC : ICÔNES. La soirée a permis de récolter plus de 520 000 $! La Fondation tient à remercier chaleureusement le comité des Printemps du MAC 2024 qui ont généreusement offert de leur temps et de leur énergie pour faire de cet événement un succès. Merci aux coprésidents du comité : Allison Forbes et Charles LeMay Merci aux membres du comité : Andy Barril, Simon Bellemare, David-Marc Bouchard, Erika Del Vecchio, Théo Dupuis-Carbonneau, Katherine Gervais, Olivier Lapierre, Catherine Martel, Laura-Michelle Marcogliese, Vincent Morel, Marc-Étienne Nolin, Aurélie Christina P., Marjorie Roux, Antoine Sabourin, Stéfanie Stergiotis, Maximiliano Tyrawskyj. Merci aux coprésident.e.s d’honneur pour leur soutien : Claudia Girard et Alexandre Reise-Filteau, CAIA Merci à Simon Beaulieu, patron de l’encan et EY présentateur. MAC Musée d'art contemporain de Montréal
Fan Engagement, Experiential Innovation, Transmedia Marketing, ARG and Gamification
What a day! Such an humbling experience to be on stage in Paris with impressive mavens from the gaming industry and share my two cents on building healthy communities of fans. Thank you Viva Technology for the opportunity!
What an honour to be on stage at #VivaTech among gaming rockstars from Bandai Namco & Amazon Games to give our perspective on the future of gaming IP and the importance of exploring transmedia to elevate fan experiences. Our very own Catherine Martel, business lead at Alice & Smith Studio and Youville Haussmann Park shared our insights on how to adapt your IP go-to-market strategy based on your fandom culture and expectations. “The unsong hero of a game’s success is the health of its community”. Recording will be available soon!
ACTRA | 🏝️Comedic, Comforting, and Cool🏝️ Vocally versatile Male Voice Actor with a desire to make clients love what they hear, and laugh while doing it!
4wWas super fascinating to hear about the different strategies.