Callum Devine’s Post

Plot twist… #WorkHarderNotSmarter

I wanna be the agency that gets invited to the brand Christmas party. That should tell you everything you need to know about the results we drive & relationships we build. (Any Christmas party invites going? 👀😂)

The most underrated sales strategy: Connect with someone you don't know > Instantly sell via DMs 🔥🔥🔥🔥🔥🔥

Here’s me holding orders for a brand I nearly never started. We’ve nearly sold 400 this year so far with just a dribble of ad spend. There’s something really magical about my e-commerce brand though. Over a year in, neither Brandon or myself have taken a penny from the business. It’s still running just above water and self sustaining it’s advertising + running costs. Doesn’t sound magical yet does it? 😅 Truth is. This is gonna take years. We are not building an overnight success here. We really believe in ourselves when we says we’re going to be the next biggest brand in the gaming industry. To achieve that, we have accepted the relentless grind of product development. The constant challenge to solve problems. The intricate meetings and details around the brand and the way we present ourselves or work with creators. The experience so far has been invaluable. It’s also directly shaped the way we work with our clients at cbsocial. There’s a difference between those that say they understand an e-com brand owner and those that actually do understand them. Huge updates on the way for both the agency and the e-com brand. There’s a huge bubbling pot of amazing stuff we can/can’t talk about but it’s mental and I’m in the thick of it. Just where I like to be. LETS GROW ⚔️💫

The true power of a strong product + strong content. This one blew me away 🤯 Rob & the PoundFun™ team are always full of crazy ideas (that's why we love them). When he wanted to launch a new mystery toy box, we knew exactly what content we wanted to create for the ad. It was executed perfectly. The set up was great. We had a team of three (one recording/directing, another two throwing toys at Rob 😂) and although it sounds daft, the proof is in the pudding. The mystery box sold out within hours, got re-stocked and then sold out again... 🔥 The revenue generated was exponential, especially at this time of year. We can't take all the credit on this one. We played a little part in generating some of those huge sale numbers but it was also down to the wonderful PoundFun™ lot for executing it organically + amongst their creator network too. This is how a brand + agency should work together. Full creative direction and paid execution from us, the remaining magic executed by the internal team 🥳

“Cal, I don’t think we should respond to negative comments” I say why not 🤷🏼♂️ Don’t get me wrong, there will be some comments that simply don’t warrant a reply and need to be deleted. It also depends on how you want your brand to be perceived. Luckily for me, IN CNTRL is my e-commerce brand so approval is basically me and my best mate (who are both as bad as each other). That leads to a response like this. This response also stays on the ad itself so every new potential customer also sees this 😂 It shows the community that we have a bit about us as a brand. We’re not scared to give a bit back and say it how it is. We like having some fun and getting involved. The cherry on top? He got massively out-ratio’d on his own negative comment + multiple replies from other customers/people seeing the ad in our support 😂 Some big announcements to come soon for the IN CNTRL brand 👀

Last night Ashley & I had an exclusive insight into The Couture Club brand + team 😮💨 As an agency, I can’t put into words how valuable this is. I spoke to loyal customers. I heard from the founders Ross & Scott. I got deep insight into what CC is about and what it will become. Most importantly, I felt part of (and now am part of) the Members Club. It feels like the team are about to embark on a journey to take the “community” of a brand to the next stage and pave the way for new ways to connect with dedicated customers. Ben Stead — Thank you for the invite man. Props to you and the team for an incredible event. See you at the next one 👀🚀

📍 MCR BOUND (for the third time in like a month) 💻 Finalising a paid audit for an unreal multi-million £ brand 🤝 Meeting a very close & valued connection of ours today 🥂 Special event tonight with a fashion brand the whole team loves 📲 Couple of interesting calls we can’t say too much about 👀 Manchester, I love ya. Always a vibe when I come here. I hope everyone has a successful week of moving forwards no matter what position you’re in. Head up, one foot in front of the other, keep it moving 💫

A dream-killing thought process: "What if it doesn't work?" "What if I don't many any money?" "What if nobody likes it?" A dream-building thought process: 🤯 "What if this actually works...?" 🤩 "What if I make a tonne of cash...?" 😮💨 "What if EVERYONE loves it, how would I keep up...?" Switch up the way you think about situations. Don't kill a dream with over-analysis and "what ifs".

NEW TREND 🔥 We're looking for someone with the names "Cee", "Bee" and "Social" for a new company TikTok. So excited, please reach out! #DontForceTheTrend 🤦🏼♂️