It's about time for a CES 2023 debrief ⛑
Our Co-Founders, Stefan Ender & Felix Poernbacher, just came back from #ces2023. We talked to them to find out what their personal CES highlights were and which automotive trends they found most appealing. Head over to our blog: https://lnkd.in/eHn6HN4Q to read more about it!
🏎 The most apparent automotive focus was #electricvehicles and many presented in-wheel projects: such as the Dutch company Lightyear. Lightyear develops solar-powered electric cars and is dedicated to efficiency. Therefore, Lightyear relies on wheel hub motors for the Lightyear 0 which began production last year, but also for the Lightyear 2 which is planned to roll off the production line by the end of 2025. Further interesting in-wheel projects were introduced by Lordstown Motors Corporation, Applied EV - Software Defined Machines™, and HL Mando. Finally, seeing Indigo Technologies‘s Robotic Wheel with in-wheel motor technology in person was more than fascinating. Thank you for showing us around, Volker Kaese!
🏎 A further prominent trend at CES 23 was definitely autonomous vehicles. ZF Group, for instance, announced an autonomous shuttle (SAE level 4) with a purely electric range of 130 kilometers. The vehicle with selectable battery capacities between 50 and 100 kWh will be equipped with state-of-the-art sensor technology consisting of lidar, radar, camera, and noise detection systems. However, not only large Tier-1 suppliers play an important role in creating the future of autonomous driving, but also emerging players, such as the Munich-based startup driveblocks. It was great seeing our friends exhibit their modular software platform for automated and autonomous driving in the commercial vehicle sector.
🏎 Finally, the transformation of the in-vehicle experience was a highly discussed topic. This ranges from concepts such as screenification to the disappearance of screens in their totality. Among the players who definitely count on screens, Felix and Stefan found two most appealing: Volkswagen AG's ID.7, which features a 38cm screen and illuminated touch sliders as well as Continental's ultrawide In2visible HMI surface, measuring 1.29m in width, with an integrated, haptically supported control panel. One OEM that definitely stood out at CES 23, was BMW Group introducing its i Vision Dee (a digital emotional experience) that looks at makings screens disappear altogether. According to BMW CEO, @Oliver Zipse, “digital leadership in the car is not about who has the biggest screen, what really counts is what the user feels and experiences”. Thus, instead of equipping the driver’s space with screens, BMW counts on head-up display (HUD) projections that can span the width of the windscreen.
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