Amanda Mulligan’s Post

View profile for Amanda Mulligan, graphic

Director of Social Media and Influencer at McDonald's

What a wild ride this last week has been. On June 12, Grimace thew the first pitch at Citi Field, and his life and McDonald's changed forever. The Grimace effect took the Internet by storm, a reaction for which we never could have planned. My team moved with agility to 1) flip our X profile to GrimaceXMets to acknowledge his effect for superstitious fans 2) within a single day, commemorate him on a billboard outside of Citi Field and 3) light the Empire State Building purple to honor Grimace, not just for being a beacon of hope for the New York Mets fanbase, but also to celebrate his birthday month…and what a month it has been! This is creative excellence and reactive social at its finest and could not have been possible without our partners. Thank you to all, especially Chelsia Lai Liz Fernandez Shaughnessy Liz Lindberg Emily Ribick Megan Howe Monique Hernandez Stacia Andrews Kaylah Burton Alexandra Shuford Savannah Hart Mike Vitiello Tyler O'Day. We made magic happen. 

  • No alternative text description for this image
  • No alternative text description for this image
  • No alternative text description for this image
  • No alternative text description for this image
Calvin Kertzman

Passionate multimedia producer with a flair for film, photography, and advertising with a human touch.

2w

mcdonalds marketing is becoming an art form of itself 👏

soooo good. couldn't have done it without your leadership 💜

Karan Dang

CEO @DANG | Modernizing Iconic Global Brands via Next-Gen Centricity™ | AdAge 40 under 40 | Board Member

2w

This is amazing. Congratulations for pulling this off in such a short time. 👏🏽👏🏽👏🏽👏🏽

Like
Reply

Grimace in full effect. Huge congrats to you and the team 🔥🔥

Rodolfo T.

Award-Winning Marketing Leader and Content Creator/Strategist

2w

Now Grimace needs to pop out with the home run apple 🍎

Like
Reply
Nicole Emerick

Social Media Director at Allstate | Building brand love and business growth

2w

Amazing example of paid, earned, shared and owned working together beautifully!

Like
Reply
Mike Vitiello

Head of Creative, Bodega WKNY

1w

woohoo! 💜

Like
Reply
Chris Taylor

Award-winning personal finance journalist

1w

❤️

Like
Reply
Dana Hork

CEO at Beers With Friends | Helping ambitious brands make remarkable makeable

2w

BRAVO! Have loved watching this all unfold. Cheering you all on!!

Naomi Jacobs

Head of Brand Social @Walmart

2w

epic💜

See more comments

To view or add a comment, sign in

Explore topics