Ad Age’s Post

Calling all swingers 🏌♀️ it's the taking part that counts... In the latest Global Golf Participation Report by The R&A its estimated that there are over 61 million active players globally (excluding the US & Mexico). The top two take aways from the report: 📈 there's been a 36% increase in the number of 9 and 18 hole golfers in the last 10 years ⛳ Where you're more likely to find me...off the course, 35% of participants engage exclusively through alternative formats including simulators, driving ranges and adventure golf. Participation is still a leading indicator for the health of a sport, the direction of future fandom and commercial value, (with fan base size closely correlating with Intellectual Property (IP) value). For example, in the UK, people who play golf are 7x more likely to be a committed fan of The Open Championship. #fanengagement #sports #participation

Are you a sports enthusiast who is confused about the difference between golf skirts and tennis skirts? While many people believe that these two types of skirts are interchangeable, there are some significant differences to consider. Golf skirts and tennis skirts are not the same; they differ in length, materials, style, and functionality to suit the distinct requirements of their respective sports #AreGolfSkirtsandTennisSkirtstheSame #GolfSkirtsandTennisSkirtstheSame https://lnkd.in/eHFtZNzy

As the Players Championship turns 50, here’s how the PGA Tour is positioning it for the future

The money of the 2023 Major Championships. Golfers competed for $72 million in aggregate purse money between the four Majors - a 93% increase since 2014. 2023 aggregate purse money was a 52% increase since 2021. The U.S. Open has been most aggressive with its purse increase over the last ten years — increasing it by 122%. While The PGA Championship has seen the smallest increase in the last ten years at 75%. Looking at combined major earnings for the year — Brooks Koepka won the most at $5,057,000. Scottie Scheffler was the highest earner without winning a major this year — receiving checks worth $3.5 million. A total of 19 golfers made over $1 million in the four majors combined this year. And seven golfers made at least $2 million in the majors this year. Hit the link to read more. https://lnkd.in/g7SQs65M

The The R&A's recently released Global Golf Participation Report estimates that there are over 61 million active players globally (excluding the US & Mexico). The top two take aways we found: 📈 At almost 40 million, the number of 9 and 18 hole golfers has seen a 36% increase in the last 10 years. ⛳ Off the course, 35% of participants engage sport exclusively through alternative formats including simulators, driving ranges and adventure golf.   ✍ Our view: Participation is not just a leading indicator of the health of a sport but also of future fandom and commercial value. This is because fan base size is closely correlated with Intellectual Property (IP) value. As an example, in the UK, people who play golf are 7x more likely to be a committed fan of The Open Championship. #participation #sportsfans #sportsdata

Golf - 2024 US Open Championship: How to watch the final round of the golf tournament today, tee times and more

Explore the excitement of 2024 World Sporting Events! Your complete guide to the biggest competitions, unforgettable moments, and must-watch matches. Stay tuned for a year filled with sports thrills! Find out more in our article below 👇 #SportsEventManagement #CorporateEvent #teambuilding #portugalsport #move #movesports #moveportugal #thegamechangers #sportevents #movewithus

The the disc golf business world it's really hard to measure the impact of sponsoring tournaments and professional players. The PDGA World Championships is the biggest event in disc golf. This years winner, Isaac Robinson was sponsored by one of the smaller disc golf brands so I ran some numbers to see if there was a noticeable difference in sales after a great performance by a sponsored player. In the short term, there definitely appears to be an impact. Only time will tell if a World Championship win will have a long term effect on company branding, image and sales. https://lnkd.in/gYK4WZD8

Golf is a relationship and business-building game.

The groups that run golf say that a new rule change that will shorten the distance balls move is "fair" and won't have a big effect on casual players. Before, the R&A and USGA came up with the idea of a Model Local Rule (MLR) that would let elite tournaments choose to use balls that move about 15 yards less. #Golf #Golfmanagers #R&A #Sports