Happy #FourthOfJuly from bolt! 🎇 As our team takes a day off to honor #IndependenceDay, we’re sending warm wishes to our partners, agents, and customers. How are you making this day special? Whether it's enjoying fireworks, hosting a barbecue, or simply relaxing with loved ones, we'd love to hear about it! Share your celebrations in the comments below! 👇
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Helping you become a published independent author with WritePublish.co.uk .Buy the workbook 'First Word Problems', our workshops and indie book promotion services.
Ready to infuse enchantment into your cafe's growth strategy? Join Isle of Wight Follies today and brew success like never before. Learn more at https://lnkd.in/eh-bPYp4 #IsleofWightFollies #cafeadvertising #magicineverycup #StormInATeacup #coffeeshop #isleofwight #isleofwightbusiness
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🍻💸 Embracing the 'Peak-Hour Premium': #SlugAndLettuce, the UK pub chain, has stirred up a buzz by introducing #SurgePricing during busy hours, a shift from the traditional happy-hour concept. This move has sparked a lively debate on social media, with customers expressing mixed feelings. According to BBC News, Slug & Lettuce defends the decision, citing increased operational costs during peak times, including additional staff and security. On the other hand, they also offer discounts during quieter periods (e.g. happy hours 🎉). This surge #PricingStrategy mirrors trends in other industries like airlines (easyJet), transportation (Uber), and e-commerce (Amazon). It begs the question: Is this a survival tactic for restaurants facing shrinking margins, or a long-lasting trend shaping the future of hospitality? Share your thoughts! 🍽️🔄 #HospitalityTrends #PeakHourPricing #SlugAndLettuce #Horváth #SalesAndPricing
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We are less than a week away from your chance at a brand new Traeger! Come down and chat with the pros about your favorite products, and enjoy a BBQ lunch on your favorite supply house! #NEXT #LevelUp #WinWithUs #TradeShow #Traeger #LocalOwnership #LocalDecisions #LocalRelationships #Giveaway
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Celebrate and support small business and local entrepreneurs by dining at a “meal on wheels” today… on National Food Truck Day! These hard-working business owners make our community more delicious and diverse—Google “food truck (your town)” for truck options. #foodtruck #brownmccarthyinsuranceagencies #lifeinsurance #wedothat #yourinsuranceexperts #wetreatyoulikeroyalty #businessinsurance
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Vice President of Marketing at MSW Research | Brand Strategy Planning & Execution | Marketing and Product Innovation
There's a clear relationship between preference and revenue, and Texas Roadhouse shows us how it's done. Here’s why Texas Roadhouse excels: 1. 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗣𝗿𝗶𝗰𝗶𝗻𝗴: An 8-ounce steak with two sides costs $16.49 at Texas Roadhouse, compared to $18.29 at LongHorn and $19.79 at Outback. Lower prices draw in customers. 2. 𝗘𝘅𝗰𝗲𝗽𝘁𝗶𝗼𝗻𝗮𝗹 𝗗𝗶𝗻𝗶𝗻𝗴 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲: Inside, Texas Roadhouse creates a lively atmosphere with a central bar, vibrant ambiance, and visible meat displays, encouraging customers to spend more. 3. 𝗙𝗶𝗿𝘀𝘁 𝗖𝗵𝗼𝗶𝗰𝗲 𝗣𝗿𝗲𝗳𝗲𝗿𝗲𝗻𝗰𝗲: While Outback has a similar overall preference score, Texas Roadhouse often becomes the first choice for diners, driving more traffic. 4. 𝗕𝗮𝗿𝗯𝗲𝗹𝗹 𝗣𝗿𝗶𝗰𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: With low-end prices and premium upsell options, Texas Roadhouse maximizes revenue from each customer. This blend of affordability, engaging atmosphere, and smart upselling fuels their impressive revenue growth. Texas Roadhouse's success story is a testament to the impact of strong brand preference. 💪 #MSWResearch #MarketResearch #BrandGrowth #ConsumerInsights
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Celebrate and support small business and local entrepreneurs by dining at a “meal on wheels” today… on National Food Truck Day! These hard-working business owners make our community more delicious and diverse—Google “food truck (your town)” for truck options. #foodtruck #brownmccarthyinsuranceagencies #lifeinsurance #wedothat #yourinsuranceexperts #wetreatyoulikeroyalty #businessinsurance
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Are you seriously interested in learning to launch 🚀 your own food truck business? Comment me 👇below. Treena will reach out to you and help you get on the right track with that food truck business. There’s no time to waste. You want to be in that lineup on that food truck festival flyer. Spring is right around the corner. #foodtruckstartup #foodtrucklife #foodtruckbusiness #businesssuccess #business
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2023 has easily been the most challenging year of my nearly 35-year career. It's also been one of the most rewarding. Last May, my wife and I opened Herbst Eatery & Farm Stand, a restaurant and market we'd been working on since late 2019. We vastly underestimated how hard it would be to pull this off. COVID had a little something to do with that. So did supply chain issues. And labor issues. And navigating the hopelessly short-staffed city bureaucracy. And on and on. All the while, I was still focused on my day job as Founder of Fast Horse, where the same labor issues, a quickly changing marketing landscape and other unique factors presented new challenges and opportunities. Throw in raising a couple of busy teenagers and you get the picture. But this is the life and career I've chosen. I'm happiest when I can say "What if?" and then gather the most talented people I can find to answer the question. Fast Horse started with "What if?" So did Herbst. What if we bought that abandoned old market in our St. Paul neighborhood and created something that actually builds community? What if along the way we could support the many small family farmers we've come to know over the years? What if we try to create a culture that's healthier than the typical one that has chewed up and spit out so many great hospitality professionals? What if we try to establish a restaurant where learning is valued? What if we try to make things a bit more equitable for our people? What if we do it in a way that also sets a very high bar for quality? And what if, my dear wife, we take this crazy entrepreneurial leap together? What if? So here we are as 2023 draws to a close. A little bruised. Definitely tired. But thrilled with what we've been able to pull off. We've created something that people tell us they love and value. They take the time to tell us every single day. Via email. Via review sites. As they put on their coats and walk out into the St. Paul night. They tell us they love the food. They tell us they love the ambiance. And they tell us they love the service. And when we fail to meet their expectations around any of those things, they take the time, usually in the gentlest of ways, to tell us how we can improve. In many ways, that's showing us love as well. And speaking of love, we're even starting to show up on some year-end "Best" lists. Minneapolis/St. Paul Magazine included us in their "50 Best Restaurants in the Twin Cities" list. Minnesota Monthly named Herbst "Best New Restaurant -- St. Paul." We're grateful for the recognition. But that's not why we did this. We did this because what if ...
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Working with businesses to ensure that marketing efforts are aligned with, and support, achieving overall business goals
We see this with Aldi and Lidl, putting out cheaper products that look remarkably like the Waitrose or Tesco equivalent. This is seen as all is fair in love and war, and a bit of a joke. However, when the big companies do it to the little ones they are putting livelihoods in danger. Brewdog are using their position in the market to knock off niche products. Hopefully, it will backfire on them. Also, #SundayBrunch on #Channel4 need to be aware that they are (inadvertently?) promoting knock-off products. They would never promote knock-off #Gucci or #Armani, would they?
First I thought Lind & Lime Gin was on TV! Then I realised it wasn't Lind & Lime. It's a knock-off. Finally, I discovered it's a tequila bottled by a fellow Scottish company called BrewDog. And that really ruined my weekend. I know we are all inspired to some extent by other brands, but this crosses that line with two middle fingers waving merrily in the air. They knew we'd notice, but simply don't care because they're a massive company and we're not. The Scottish drinks industry is an incredibly friendly, collaborate space. We all have many other challenges to deal with and we shouldn't be doing this to each other. #gin #tequila #scotland #brewdog
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