I had the chance to host James Warburton and Mikael Honore out to the Guidewire Software HQ last week for a discussion on operational efficiency and adding value.
We had some fantastic discussions with a number of the top minds at Guidewire including Chet M. and Amy Mollin, whom showcased some of the ways in which we are applying GenAI and Machine Learning into the insurance lifecycle. A key part of the discussion was the balance of risk and reward and appropriate safeguards to use when contemplating how to best use these categories of tools. What struck me during the discussion (and it kept re-appearing in other chats as well) was that using knowledge tools in a supplemental capacity is what really unlocks the power of every company's greatest asset - their people. Tools that empower users, help them focus on the details that matter, and assist them in making more informed decisions are incredibly powerful.
Reflecting on that concept, and applying it in a larger context, is how I think about the role of a Customer Success professional. Can we play the role of sales support? Sure! Can we play the role of product support? Absolutely! Can we play the role of case manager? Yes we can! But are those activities taking advantage of our unique relationship with our customers? Probably not.
If a customer success professional is doing their job well, they are positioned to be a true force-multiplier for their customers.
They will understand the top-level strategic direction the customer is pursuing, they will understand the headwinds their customer is facing, they will have a clear view of how their customer is deploying their people (and systems). Couple all that knowledge with what the Customer Success professional can bring to the table in terms of knowledge about their companies products and services, as well as a view of what others in the industry are doing, and other product and service solutions in the market.
This combination of insights means the CSM is exactly the person positioned to have deep conversations with their customers about how they can empower their users to do their jobs better, how the company can identify and focus on the details that move the needle in terms of hitting the corporate goals, and make more informed decisions about solutions, products and services will have a meaningful and positive impact on their bottom line.
CSMs and CS Directors - Is this how you are engaging with your customers? If not, what is holding you back?
CRO and CCOs - Is your organization giving your CS team the tools, knowledge and freedom to engage in this way? If not, why not?
Organizational leaders - Are you engaging with your CSM in these type of transformative conversations?
Global Multi-Vertical Sales and Marketing Leader
1moCongrats Jeff Staley!