SVP Marketing Sciences

SVP MARKETING SCIENCES

$250,000 - $300,000 BASE

LOS ANGELES METRO AREA

HYBRID

An exciting opportunity to join a renowned marketing firm specializing in data-driven marketing solutions to engage customers

THE COMPANY

With a focus on leveraging analytics, this company crafts personalized experiences that resonate with customers across various industries. You'll promote data-driven decision making across one of the largest, most high-profile clients.

THE ROLE

As SVP Marketing Sciences, you’ll establish data standards, methods, and best practices to enable the Marketing Sciences team to provide test/learn/measurement plans, meaningful analysis, data science deliverables, dashboards/reports, and more. You can expect to be doing the following…

• Analytic strategy; designing & recommending analytic methodologies, establishing KPIs and measurement plans
• Customer analytics; utilizing data to understand customer profiles, segments, and behaviors with the goal of decreasing CAC, improving retention, increasing ARR, etc.
• Customer segmentation/behavioral analysis; utilizing data to understand customer profiles, segments, & behaviors
• Dashboarding/reporting; collecting data, reporting, analyzing outcomes, and offering insights/recommendations for digital/marketing performance evaluation
• Client-facing communication; leading content development on marketing analytics & data science trends, sharing best practices & case studies, participating in new business pitches, etc.
• Team management & collaboration; leading a team of analysts & data scientists, collaborating with internal partners to embed analytics, data science, & data-driven decision-making in the organization

YOUR SKILLS AND EXPERIENCE

• Bachelors’ degree in Math, Finance, Computer Science, or other quantitative field; advanced degree, a plus
• 15+ years in marketing analytics, 3+ in a marketing agency setting
• Background working in digital analytics (site analytics, social, EM, online, etc.)
• Working knowledge of statistical analysis, AB testing, digital measurement (tagging, web services, digital tools, etc.)
• Strong communication skills to develop & present executive content for clients
• Team management experience