Social Media Specialist

About the Company:

Our retail client is looking to bring on a full-time Social Media Specialist to join their team. This role is 5-days onsite at their Eugene, OR location.

About the Role:

We are looking for a creative and passionate individual who will drive community engagement, manage influencer relationships, and enhance our brand presence across various social media platforms.

Responsibilities:

Social Media Strategy and Execution:

• Develop and implement comprehensive social media strategies to increase brand awareness, engagement, and followership.
• Create compelling content calendars aligned with brand values, seasonal campaigns, and product launches.
• Monitor trends in social media tools, applications, channels, design, and strategy to ensure our brand remains at the forefront of industry developments.

Community Engagement:

• Foster meaningful relationships with our online community by actively engaging with followers, responding to comments and messages, and driving conversations around our brand.
• Implement strategies to grow and nurture our online community, including user-generated content initiatives and community management.

Influencer Marketing:

• Identify and collaborate with influencers, bloggers, and brand ambassadors to amplify our brand reach and engagement.
• Negotiate partnerships, manage contracts, and oversee campaign execution to ensure alignment with brand values and goals.

Content Creation and Management:

• Produce high-quality, visually appealing content (including graphics, videos, and photography) for social media channels.
• Coordinate product photoshoots and content creation sessions to generate assets for social media campaigns.
• Ensure all content adheres to brand guidelines and resonates with our target audience.

Analytics and Reporting:

• Track and analyze social media performance metrics (e.g., engagement rates, reach, conversions) to optimize strategies and drive continuous improvement.
• Prepare regular reports and insights for management, highlighting successes, trends, and opportunities for growth.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field (or equivalent experience).
• Proven experience in social media management, preferably within the fashion, lifestyle, or luxury goods industry.
• Strong understanding of social media platforms (Instagram, Facebook, Pinterest, etc.) and their respective best practices.
• Excellent written and verbal communication skills, with a creative mindset and attention to detail.
• Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
• Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects and deadlines effectively.

Preferred Skills:

• Knowledge of influencer marketing strategies and experience in executing influencer campaigns.
• Understanding of SEO and content marketing principles as they relate to social media.
• Graphic design and video editing skills are a plus.