Marketing Project Manager

Job Description

The Marketing Project Manager is responsible for managing a variety of project-based marketing initiatives across a variety of print and digital channels. Under the direction of the Director, National Marketing. The Marketing Project Manager will produce on-target deliverables with a high level of accuracy and commitment to stakeholder needs. Expert-level organization and communication skills will be necessary to manage the day-to-day interactions with internal and external stakeholders, representing all levels within the organization. The Marketing Project Manager will apply strategic marketing thinking to all new projects, and deliver outcomes that support the success of the organization within the competitive landscape.

Who You Are

• Knowledgeable. Through previous work, you’ve been exposed to digital and print marketing projects and have been involved in projects supporting the performance of a website. You don’t need to be an expert, but your experience with marketing campaigns is what will help you quickly transition into this position.
• Organized, Efficient, and Accountable. You are flexible and able to juggle the needs of changing business priorities. You multitask well, re-prioritize accordingly, and meet deadlines consistently. You have a keen eye for detail and pride yourself on delivering quality work.
• Analytical. You see audits, data, and summary reports as a key resource, as they provide you with guidance and direction for your future decisions. You are comfortable researching trends, organizing data, and presenting your findings. Microsoft Excel/ Google Sheets and Google Analytics are tools you know how to leverage in order to successfully manipulate information into a user friendly format.
• Strong Communicator. Your writing and speaking skills are clear and effective, demonstrating your ability to be articulate and understood. We want your thoughts and input, based on your research findings and competitive analysis!
• Team Player. You enjoy partnering with others —whether internal or external— in order to get work done and deliver great results.
• Passionate. Motivated. Eager to Learn. You ask smart questions, challenge the status quo, and regularly seek to understand. You invest extra energy to reach your goals. And when a special project arises, you volunteer.
  
  

What You’ll Do

Marketing Project Management (75%)

• Manages same store project-based marketing initiatives (signage, wayfinding, renovation etc) independently across multi-faceted print and digital channels, supporting a national portfolio of >285 rental communities across >10 markets.
• Supports the in-market Sales/Marketing team with a variety of new store requests, such as full asset rebrands, new market entry, and acquisition/development assets. Including: scheduling, attending, and delivering notes and action items consistently throughout the project.
• Defines project scope and prioritization through direct stakeholder communication, and establishes a timeline by coordinating resources internally, cross-functionally, and alongside external partners.
• Owns the marketing production timeline and communication plan for all projects and interfaces directly with all stakeholders (both internal and external) regarding expectations and challenges.
• Collaborates regularly with the Design and Digital team to support key marketing initiatives (Media (photos, videos, 3D tours) acquisition, EA.com content, signage etc.)
• Reports on and monitors media acquisition efforts including photo & video coverage, pace, and budget.
• Oversees and participates in the coordination of media sprints (pull data, manage photographer payments, track assets, upload content).
  
  

Strategic Support and Analysis (10%)

• Supports the Director of Marketing through strategic analysis of program performance, both quantitatively and qualitatively. Delivers executable recommendations on vendor management, media management and branding consistency.
• Provides data-driven recommendations to improve efficiencies across channels.
• Research and identify trends and technologies in support of new production partners.
  
  

Communication and Training (15%)

• Designs communication strategy plans to be published both internally and externally, supporting marketing team initiatives and strategy.
• Creates and delivers presentations to support marketing initiatives as needed.
• Represents the organization in a professional manner at all times. Consistently maintains a professional courteous attitude when dealing with residents, coworkers, vendors, and the general public.
• Performs other duties as necessary.
  
  

Requirements

• Bachelor’s degree in marketing, communications, or related field with at least 5 years of business experience.
• S ignificant project management experience delivering successful projects across a large organization.
• Basic understanding of economic, financial, and accounting principles.
• Great interpersonal skills with the ability to build positive working relationships (both one-on-one as well as in a team setting), and the ability to inspire, coach, mentor, and motivate.
• Ability to think creatively when problem solving for new solutions.
• Excellent / persuasive w ritten and presentation skills.
• Ability to multitask, be flexible, and manage multiple projects at once.
• Comfortable w ith ambiguity / undefined situations. Moderate analytical skills are necessary with proficiency in Excel and Google Office Suite.
  
  

About Us

Working for Equity Residential (EQR), a leading multi-family real estate investment trust (REIT), means living our purpose: creating communities where people thrive. It means striving to provide the best in apartment living, speaking boldly about new ideas for innovation, and inspiring creativity in the ways we work together.

Our portfolio of high-quality properties in urban growth markets – New York City, Boston, Washington DC, Seattle, San Francisco, Southern California, and Denver – provides homes where people most want to live, work and play. We've got the best people in the business, as evidenced by our employee engagement scores and customer loyalty ratings. That’s why our employees say they are proud to work at Equity, a company that gives our residents a place where they can Live Remarkably, and offers a culture where our employees have the opportunity to thrive.

Equity Rewards

When you join Equity Residential, you won’t be treated as simply another employee — you will be considered a partner in our shared success. As such, we are committed to investing in your personal success through a benefits program that supports your Total Wellbeing.

We recognize that everyone has different needs outside of work. That’s why, in addition to a competitive benefits package (medical, dental, vision and paid time off), we offer many unique benefits options to employees, like a comprehensive wellness program, pet insurance, new parent benefits, and paid time off for community service projects. In addition to your next job, you can also find your next home with us! Rent discounts on Equity Residential apartment homes are available to our benefits-eligible employees. The amount of the discount offered is determined based on the market, ranging upwards from 20%. Learn more about our Total Wellbeing program here.

Equity Values

At Equity Residential, like our residents, our employees come from everywhere. A richly diverse work environment captures top talent, cultivates the best ideas, and creates the widest possible platform for success. By focusing on inclusion, these differences are harnessed to create value — in ideas, business practices, relationships, and employee engagement. As an Equal Opportunity Employer, we are committed to maintaining a diverse, inclusive and equitable work environment where our employees can thrive.

All aspects of the employment process are merit-based. Every Equity employee is expected to maintain a work environment that is free from discrimination and harassment. Equity Residential does not discriminate against any employee or job applicant because of race, religion, color, creed, sex, sexual orientation, gender, sexual/gender identity/expression, age, pregnancy (including childbirth, lactation or related medical conditions), physical or mental disability, national origin, citizenship status, military (including uniformed service member or protected veteran) status, marital status, genetic characteristic or information, ancestry or any other characteristic protected by law. Equity Residential also prohibits retaliation against individuals who report harassment or discrimination, or participate in investigations into such conduct.