Forsyth Barnes are currently working with a rapidly growing DTC Subscription brand who are looking for a Growth Product Manager, you will be responsible for leading key strategic growth initiatives and execute personalized cross-channel campaigns, growth loop programs, referral initiatives, and nurturing objectives to drive product-led and content-led growth. The ideal candidate has a relentless focus on the customer and actively contributes to a culture of rapid experimentation, measurement, learning, and iteration.
The business provide an excellent working environment, if you like change and like to work in an environment that is constantly moving forward then this could be right role for you.
Growth Product Manager - Responsibilities:
Lead strategic growth initiatives, executing personalized cross-channel campaigns, growth loop programs, referral initiatives, and nurturing objectives to drive product-led and content-led growth.
Collaborate with the Product team to pinpoint growth opportunities and facilitate product optimizations.
Establish measures of success, key metrics, and objectives for experiments, overseeing the reporting and performance of initiatives to enable optimization.
Drive innovation by experimenting with new marketing channels, tools, and creatives continuously.
Implement growth and optimization best practices, including A/B testing, and collaborate with the data team to conduct experiments, evaluate results, and enhance the conversion funnel.
Partner with Product and User Experience teams to analyze funnel performance, identify customer pain points, generate insights, and ideate solutions to optimize the user journey.
Develop audience segmentation and personalized growth narratives to identify stages in the product funnel.
Growth Product Manager - Requirements:
Experience designing and implementing complex A/B testing to evaluate and optimize marketing strategies, user experiences, and product features.
Experience in a DTC E-commerce business. (subscription preferred)
Expertise in content & product led growth marketing.
Experience being part of a business $80M - $100M+ revenue.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Product Management
Industries
Retail Appliances, Electrical, and Electronic Equipment and Computers and Electronics Manufacturing
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