Grain Group accelerates the growth of the world’s most ambitious brands. By aligning business insights with ROI-driven marketing – we unlock the competitive edge that allows clients to disrupt categories and reimagine industries. Our team is led by strategic thinkers and doers with diverse backgrounds in business, media, technology and finance. What does the fastest selling spirits brand have in common with a revolutionary global private education venture? Ambition. Grain works with brands that are comfortable being uncomfortable. We don’t chase trends – we build dynamic roadmaps that allow clients to traverse the ever-evolving consumer and digital landscape.
Grain Group is seeking a Digital Strategy Director to lead a high-performance team of growth marketers, creatives, media planners, and data scientists in developing and implementing media strategies to drive concrete business growth for top-tier brands. The Director must demonstrate strong consultative insights, internally and externally, and display the necessary leadership to lead holistic planning across Grain's portfolio of clients across Media (Programmatic, SEM, Social, and Shopper/E-com), Analytics/Business Intelligence, and Performance-Driven Creative. This role includes developing and managing effective delivery media strategies based on known client’s business objectives and managing client expectations and communication throughout the duration of the engagement.
Responsibilities:
• Account Management
o Develop a strong understanding of the client’s products, competition, industry, marketing goals and objectives
o Act as the chief architect of the delivery strategy, testing strategy, forecast, and plan for key accounts within your category
o Analyze performance data and site analytics to develop insights for use in quarterly and annual business reviews
o Be responsible for all client budgets and ensure they are being spent effectively and as scheduled
o Closely manage project plans, launch plans, our scope of work, and delivery timelines to ensure each team is delivering on schedule and to specification
• Team Management
o Lead team to achieve targeted performance KPIs and provide assistance including optimizations and campaign troubleshooting
o Develop initial staff estimates, submit estimates for approval, and review estimated hours vs. actual hours to ensure accounts are being serviced at the correct level
o Coordinate strategies with internal teams (ADs, CIS, Organic) to develop fully integrated campaigns
o Collaborate with client teams and agency partners to ensure client goals are met
o Provide support and recognition for your team and effectively foster teamwork that drives motivation and retention
o Participate in the training, individual development, on-boarding and mentoring of staff
• Practice Innovation
o Think creatively and develop innovative tactics and offerings to advance the practice
o Actively contribute to corporate initiatives, automation projects, process changes, and roll-outs
o Stay current with industry trends, best practices and discusses potential impact with team on client work
o Create POVs, best practices, and assist in developing process documents
o Maintain positive relationships with search engines, understand search engine services, capabilities, and requirements
o Provide support to Finance Department for billing and search engine invoicing
Qualifications:
• A minimum of 10 years of relevant Digital Media, Paid Search, E-Commerce, Social experience, or related media planning experience required, with focus on team leadership and client management