Victoria E. Blackwell

Research Principal - Marketing and Digital Advertising at G2

New York, New York, United States Contact Info
985 followers 500+ connections

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About

An innovative and strategic marketing and brand professional with extensive B2B and B2C research experience. Has a demonstrated, diverse history of working in public affairs and private industry that includes IC as well as managerial roles.

Skills include Digital Marketing, Advertising, Content Creation, Project Management, Branding, Creative Strategy, GTM Consulting, Research & Development, Launch Logistics and Planning, Team Management, Executive Administration, Operations, Leadership, Grit, and Agility.

To learn more about me, my accolades, and projects - check out https://victoriaeblackwell.me/

Activity

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Experience

  • G2

    G2

    3 years 1 month

    • G2 Graphic

      Research Principal - Marketing & Digital Advertising

      G2

      - Present 1 year 5 months

      Accomplishments:
      In depth work with our CEO on preparation and executing vendor relations.
      Consistent content creation and publication (Trend's Project '23).
      Owned and created a company-wide Sales Enablement internal training to streamline efficiency across sales, customer success, and research.

    • G2 Graphic

      Senior Market Research Analyst - Marketing and Digital Advertising

      G2

      - 1 year 8 months

      Complete ownership and subject matter expert for over 200+ SaaS marketing and digital advertising categories on G2. This includes curating, maintaining, and growing said categories.
      Develop strong vendor relationships with key enterprise, mid-market, and small
      business clients such as Salesforce. Sendoso, Insider, etc.
      Consistently deliver on cross-functional projects with other G2 departments

      Accomplishments:
      Owned the production of the 2022/23 Digital Trends Research…

      Complete ownership and subject matter expert for over 200+ SaaS marketing and digital advertising categories on G2. This includes curating, maintaining, and growing said categories.
      Develop strong vendor relationships with key enterprise, mid-market, and small
      business clients such as Salesforce. Sendoso, Insider, etc.
      Consistently deliver on cross-functional projects with other G2 departments

      Accomplishments:
      Owned the production of the 2022/23 Digital Trends Research project.
      Specially selected to co-host multiple webinars (notably with TrenDemon and SiteSpect).
      Owned and created a company-wide Sales Enablement internal training to streamline efficiency across sales, customer success, and research.

  • Sr. Marketing & Brand Manager

    Quack (formally MagicLab - Badoo | Bumble Inc.)

    - 9 months

  • Marketing and Brand Manager

    Quack - Friends of friends (formally MagicLab - Badoo | Bumble Inc.)

    - 1 year 11 months

  • Quack: Communities & Creators Graphic

    Freelance Brand Manager

    Quack: Communities & Creators

    - 3 months

  • ServedIN Graphic

    Director Of Development, Marketing and Branding

    ServedIN

    - 11 months

    Greater New York City Area

    • Pilot, plan and execute strategies and programs that accentuate ServedIN’s select brand to our target market.

    • Project manage short and long-term assignments across departments for Marketing and Branding and Operations, tracking benchmarks for all aspects of startup development.

    • Own multifamily market and sociological data to better understand niche market wants and needs. From that data organized pre-drip campaigns for top developers and owners.

    • Creatively…

    • Pilot, plan and execute strategies and programs that accentuate ServedIN’s select brand to our target market.

    • Project manage short and long-term assignments across departments for Marketing and Branding and Operations, tracking benchmarks for all aspects of startup development.

    • Own multifamily market and sociological data to better understand niche market wants and needs. From that data organized pre-drip campaigns for top developers and owners.

    • Creatively outlined the 30,60, and 90-day marketing plan that includes all media blasts, coordinating launch logistics, and a standard end to end process of opening a unit.

    • Responsible for the creation and finalization of staffing materials; including handbooks, defining brand and company culture, standardization of marketing and branding department practices, and consumer-facing collateral.

  • Mind Gym Graphic

    Associate Project Manager

    Mind Gym

    - less than a year

  • U.S. House of Representatives Graphic

    Executive Assistant /Scheduler/Director of Operations

    U.S. House of Representatives

    - 1 year 1 month

  • United States Senate

    United States Senate

    1 year 8 months

  • U.S. House of Representatives Graphic

    Full Committee Intern - Ways and Means

    U.S. House of Representatives

    - 2 months

  • U.S. House of Representatives Graphic

    Congressional Intern

    U.S. House of Representatives

    - 5 months

    Preform daily tasks including, but not limited to, leading Capitol tours, answering phones, drafting constituent correspondence, sending daily media clips, collecting and organizing data, and sorting mail.

  • Summer Intern

    Yedid

    - 3 months

    Nazareth, Israel

    Taught English to the community and took part in minor fundraising work.

Education

  • George Mason University Graphic

    George Mason University

    Bachelor of Arts (B.A.) Sociology

    -

    Activities and Societies: Chi Omega Fraternity, Habitat for Humanity, Peer Mediator Partners

  • Cornell University Graphic

    Cornell University

    Digital Marketing

    -

    Completed the following courses and requirements:
    -Understanding the Digital Marketing Landscape and the Customer Funnel
    -Assessing Opportunities in Paid Digital Media
    -Assessing Opportunities in Owned Digital Media
    -Implementing an Integrated Digital Marketing Plan

Licenses & Certifications

  • Social Media Marketing Certification Graphic

    Social Media Marketing Certification

    HubSpot

    Issued Expires

Organizations

  • Chi Omega Fraternity

    -

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