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Articles by Rand
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Can we finally stop launching "minimum viable products"? The fact is, users hate them.
Can we finally stop launching "minimum viable products"? The fact is, users hate them.
By Rand Fishkin
Activity
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A reminder that SEO does not exist in a vacuum. Mohawk Chevrolet was able to increase the local searches for a new vehicle from their TikTok…
A reminder that SEO does not exist in a vacuum. Mohawk Chevrolet was able to increase the local searches for a new vehicle from their TikTok…
Liked by Rand Fishkin
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Turing Fest x ClearSky Logic - that's a wrap 💥 I really loved making new connections and catching up with old pals 🤝 The CSL commercial team…
Turing Fest x ClearSky Logic - that's a wrap 💥 I really loved making new connections and catching up with old pals 🤝 The CSL commercial team…
Liked by Rand Fishkin
Experience & Education
Publications
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Lost and Founder: A Painfully Honest Field Guide to the Startup World
Penguin Random House
Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley "wisdom" leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love.
Everyone knows how a startup story is supposed to go: A young, brilliant entrepreneur has a cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions, and becomes the envy of the technology world.
This is not that…Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley "wisdom" leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love.
Everyone knows how a startup story is supposed to go: A young, brilliant entrepreneur has a cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions, and becomes the envy of the technology world.
This is not that story.
It's not that things went badly for Rand Fishkin; they just weren't quite so Zuckerberg-esque. His company, Moz, maker of marketing software, is now a $45 million/year business, and he's one of the world's leading experts on SEO. But his business and reputation took fifteen years to grow, and his startup began not in a Harvard dorm room but as a mother-and-son family business that fell deeply into debt.
Now Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life that most CEOs would rather keep secret. For instance: A minimally viable product can be destructive if you launch at the wrong moment. Growth hacking may be the buzzword du jour, but initiatives can fizzle quickly. Revenue and growth won't protect you from layoffs. And venture capital always comes with strings attached.
Fishkin's hard-won lessons are applicable to any kind of business environment. Up or down the chain of command, at both early stage startups and mature companies, whether your trajectory is riding high or down in the dumps: this book can help solve your problems, and make you feel less alone for having them. -
The Art of SEO: Mastering Search Engine Optimization
O'Reilly Media
The authors clearly explain SEO fundamentals, while correcting many common misconceptions. If you are new to SEO, you'll get a complete and thorough SEO education, as well as an array of effective tactics, from basic to advanced. Seasoned practitioners will find this book useful as a complete reference to SEO best practices.
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Just wrapped up Turing Fest and my mind is buzzing. Key takeaways: Making sure your messaging aligns with how your audience is reachable from the…
Just wrapped up Turing Fest and my mind is buzzing. Key takeaways: Making sure your messaging aligns with how your audience is reachable from the…
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What a great few days at Turing Fest 2024 with team Phlo some great conversations across the board and lots of learnings on everything from AI to…
What a great few days at Turing Fest 2024 with team Phlo some great conversations across the board and lots of learnings on everything from AI to…
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Thanks for the fantastic time Turing Fest. It was great to meet so many people and share stories. Rand Fishkin thanks for sharing your birthday cake…
Thanks for the fantastic time Turing Fest. It was great to meet so many people and share stories. Rand Fishkin thanks for sharing your birthday cake…
Liked by Rand Fishkin
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There’s a reason Turing Fest is my favourite conference. While the introvert in me stresses about networking, the geek in me absolutely thrives on…
There’s a reason Turing Fest is my favourite conference. While the introvert in me stresses about networking, the geek in me absolutely thrives on…
Liked by Rand Fishkin
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Speaking on a panel is my new favorite thing — as long as it’s with fun folks like Rand Fishkin, Jason Miller and Bethan Vincent 🙌 We talked about…
Speaking on a panel is my new favorite thing — as long as it’s with fun folks like Rand Fishkin, Jason Miller and Bethan Vincent 🙌 We talked about…
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‘Google destroyed evidence in the Epic Game cases’
‘Google destroyed evidence in the Epic Game cases’
Liked by Rand Fishkin
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Man, so many small businesses suck at business 🤦🏻♂️ Aaron Weiche analyzed 225 small business websites in various industries, tracking contact…
Man, so many small businesses suck at business 🤦🏻♂️ Aaron Weiche analyzed 225 small business websites in various industries, tracking contact…
Liked by Rand Fishkin
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Let's transform your marketing strategy with the power of storytelling. At our next SparkToro Office Hours, our friend, marketer, and showrunner…
Let's transform your marketing strategy with the power of storytelling. At our next SparkToro Office Hours, our friend, marketer, and showrunner…
Liked by Rand Fishkin
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It’s come to my attention that someone of middling influence has been trying to undermine Check My Ads Institute by telling everyone he can that we…
It’s come to my attention that someone of middling influence has been trying to undermine Check My Ads Institute by telling everyone he can that we…
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There’s something magical about the third location. It’s why writers head off to that cabin in the woods. Heck, maybe it’s why you find unlikely…
There’s something magical about the third location. It’s why writers head off to that cabin in the woods. Heck, maybe it’s why you find unlikely…
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