Nisheeth R.

San Francisco Bay Area Contact Info
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I am a technology entrepreneur with Cornell BS and a Stanford MS Computer Science degrees…

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Licenses & Certifications

Publications

  • BrightFunnel Files Patent on Dynamic Attribution Models

    BrightFunnel

    We currently have fully customizable static attribution models available within the BrightFunnel platform. We are excited to announce that we have also filed a patent (“Dynamic Attribution Models” by Nisheeth Ranjan, Ranjan Bagchi, and Nadim Hossain) on how to create dynamic attribution models. The dynamic attribution model approach creates a custom attribution strategy tailored to a particular customer’s market’s past behavior. The model is automatically fine-tuned and improved as the…

    We currently have fully customizable static attribution models available within the BrightFunnel platform. We are excited to announce that we have also filed a patent (“Dynamic Attribution Models” by Nisheeth Ranjan, Ranjan Bagchi, and Nadim Hossain) on how to create dynamic attribution models. The dynamic attribution model approach creates a custom attribution strategy tailored to a particular customer’s market’s past behavior. The model is automatically fine-tuned and improved as the BrightFunnel platform ingests more data from the customer over time.

    See publication

  • Improved Prediction of Marketing Metrics via Machine Learning

    BrightFunnel

    We used regularized linear regression to learn parameters for our prediction model that accepted an input of 11 lead characteristics and output the lead to opportunity velocity (LTOV: number of days taken by a lead to convert to an opportunity) for a lead. Our model was able to predict LTOV values with 23.64% less error compared to the “average method” described in more detail in the publication.

    See publication

  • Big Data and Machine Learning Based Marketing Analytics

    Silicon India

    How Big Data and Machine Learning tools/technologies are impacting marketing analytics.

    See publication

Patents

  • System and Method for Creating Personal Connection Alerts

    Issued US 8997117

    The present invention is directed to methods and systems for providing personal connection alerts. The user desires to have a personal connection with a target person. An indicator for a target is provided by the user. The indicator is often the name of the target, but can also be a picture of the target, or other information. A record for the target is created based on the received indicator. The target record is stored. A variety of additional information regarding the target may be obtained…

    The present invention is directed to methods and systems for providing personal connection alerts. The user desires to have a personal connection with a target person. An indicator for a target is provided by the user. The indicator is often the name of the target, but can also be a picture of the target, or other information. A record for the target is created based on the received indicator. The target record is stored. A variety of additional information regarding the target may be obtained from external or internal sources and also stored in the target record. Then the target record is periodically compared with the user's social sphere of influence, which comprises the user's primary and secondary connections. The comparison includes at least comparing the target with the user's secondary connections. When the target record matches at least one of the user's secondary connections, an alert is provided.

    See patent

  • Searching Social Connections of a User

    Issued US 8930966

    See patent

  • Creating a Single Social Graph for a User

    Issued US 8719290

    See patent

  • Bluetooth Enabled Pen

    Issued US 7173608

    Allows the user to make notes on a paper book where the information is transmitted to and overlaid on an online electronic duplicate of the book through a Bluetooth-enabled pen. The invention makes it possible to extend a user's off-line experiences to an online environment, which may have application in electronic reading, writing, and shopping.

    See patent

Honors & Awards

  • Top 50 Successful Indian Entrepreneurs in the US

    The Technology Headlines

Languages

  • English

    Native or bilingual proficiency

  • Hindi

    Native or bilingual proficiency

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