Max Lenderman

Boulder, Colorado, United States Contact Info
8K followers 500+ connections

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About

A pioneering expert on brand experience, purpose-led brand growth, brand activation and…

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Experience & Education

  • GMR Marketing

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Volunteer Experience

Publications

  • Brand New World

    Harper Collins

    To get around a ban on alcohol advertising, a Russian oligarch starts a bank with the same name as his bestselling premium vodka. Russian Standard is still the #1 vodka and is now the largest consumer bank, issuing 77 percent of credit cards in the country. Silk Street market, the epicenter of piracy and counterfeiting in China, launches its own brand. The largest city in South America bans all billboards, posters and signs in a fight against “ visual pollution.”

    In the hyper-developing…

    To get around a ban on alcohol advertising, a Russian oligarch starts a bank with the same name as his bestselling premium vodka. Russian Standard is still the #1 vodka and is now the largest consumer bank, issuing 77 percent of credit cards in the country. Silk Street market, the epicenter of piracy and counterfeiting in China, launches its own brand. The largest city in South America bans all billboards, posters and signs in a fight against “ visual pollution.”

    In the hyper-developing “ BRIC” countries -- Brazil, Russia, India and China -- marketing is taking incredible new forms. The unprecedented economic growth in these nations is revolutionizing marketing throughout the world. Drawing on more than two years of extensive travel and research, award-winning creative director Max Lenderman shares groundbreaking strategies and business models that every savvy marketer needs to understand.

    Brisk, fascinating and a little bit shocking, Brand New World is an indispensable guide for the new era of global marketing.

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  • Experience the Message

    McLelland & Stewart / Avalon

    "Max Lenderman’s new book will prove to be seminal in our understanding of how the world of marketing is radically changing and how to successfully make that transition. Experience the Message is a must read for thoughtful marketing executives."

    2006 PriceWaterhouseCooper Business Book of the Year Finalist

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  • Experience the Message: How Experiential Marketing Is Changing the Brand World

    Carroll & Graf Publishers

    Experience the Message is an exciting guide to today's revolution in marketing that challenges long-held beliefs about how products are introduced and sustained on the consumer's highly cluttered radar screen. This book reveals how today's companies can use credible voices and sensory experiences to bring the brand -- its essence and its benefits -- to life, how a company stimulates interaction between the brand and consumers in meaningful locations, creating a positive and memorable…

    Experience the Message is an exciting guide to today's revolution in marketing that challenges long-held beliefs about how products are introduced and sustained on the consumer's highly cluttered radar screen. This book reveals how today's companies can use credible voices and sensory experiences to bring the brand -- its essence and its benefits -- to life, how a company stimulates interaction between the brand and consumers in meaningful locations, creating a positive and memorable association in places and at times where the consumer is most receptive to learning or interacting with a product or brand.

    See publication

Honors & Awards

  • 2010 Diageo Brilliance Award (Global) - Cuervo Games, Jose Cuervo

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Languages

  • English

    Native or bilingual proficiency

  • Russian

    Native or bilingual proficiency

  • French

    Full professional proficiency

Organizations

  • Experiential Marketing Forum

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    - Present

  • International Experiential Marketing Association

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    - Present

  • Theta Chi Fraternity

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