Liz Taylor

Ahead of this major election, we're beginning to see an influx in diversified campaign strategies that blend traditional and emerging digital platforms like DOOH to engage with audiences. Given its targeted, dynamic advertising potential in public spaces, a programmatic approach can help maximize reach and impact while optimizing ad spend.

19

While we are in the middle of awards season, it’s a good time to remember that the quality of the work that gets in front of the most consumers is what matters most for the future of our industry.

725

53 Comments

Speak out on topics that truly matter and authentically align with your brand's values. And do not play the short game of acquiescing to the usual mob of purpose-haters. #SocialJustice #BrandValues #TakeAction

10

Findings from a series of interviews indicate how dynamics are changing within the marketing ecosystem, spotlighting the need for new systems of collaboration between in-house creatives and agency of record (AOR) partners. Creativity Council members, Lori Davison, Chief Strategy Officer, Diamond, and Charan Bhogal, Senior Director, Creative & Content Marketing, LCBO, highlight key themes and primary opportunities for these distinct creative groups to collaborate more effectively. The three dimensions of collaboration identified include alignment and accountability, coordination and communication, and trust. Here are some tips: 1. Spend time up front to ensure roles and responsibilities are made clear. 2. Get to a place of mutual respect, where both teams are in it for the same reasons and want to work together 3. Make efforts to function as one team Read the blog: https://lnkd.in/gbESfbHe #CMACouncils #Creativity #Collaboration #Blog #ThoughtLeadership #Campaigns #Agencies #Branding #Creative

19

4 Comments

Launching Bentley’s first brand campaign developed by IPG-X ‘How do you Bentley?’ enables us to lead the conversation about what a luxury lifestyle looks like through the creation of four curated, crafted and distinctly Bentley 'worlds'. Bringing together generations of Bentley customers, these unexpected, ultra-luxurious worlds help us modernise the brand and put Bentley at the forefront of driving beyond purely automotive towards a luxury lifestyle proposition. So, how do you Bentley?

37

1 Comment

Like any relationship the one between #client and #agency takes work - on both sides. Corey Morris shares a 2 part article outlining the keys to this relationship and we agree completely that communication, accountability, clear goal setting, and scope management are some of the required elements for a successful relationship. ✅ We would also add transparency, integrity, agility (on the part of the agency), being invested, and keeping the client's needs top of mind. These are all part of Vision's agency and client engagement philosophies. Let's connect so we can share more about what our relationship can become. https://lnkd.in/g8YgrTcy #mediabuying #partners

3

For brands, the highest honor, and greatest reward, is irrational love. The benefits are many. People are more likely to forgive you, pay more for your products, stay loyal when new competitors emerge and they'll instantly want your product...no. matter. what. As we dream up the next INNOCEAN USA, building and measuring irrational love for brands is critical to our mission. And the person at the heart of this is Cindy Scott, author of the Ad Age article below.

31

MEDIA GLASS 💯 VS TRADITIONAL PAPER PRINT ADVERTISEMENTS Consumers are increasingly spending more time consuming digital content versus traditional print media. Engagement and Conversions: - Video and multimedia formats are inherently more engaging and attention-grabbing than static print ads. - You can use techniques like storytelling, product demonstrations, and testimonials in MEDIA GLASS to forge deeper connections with audience. Cost-Effectiveness: - The upfront cost to produce high-quality MEDIA GLASS may be higher than basic print ads. - However, the significantly lower distribution costs and ability to REUSE digital assets make MEDIA GLASS more cost-effective in the long run. - You avoid the recurring expenses of printing, mailing, and physical distribution associated with paper advertising. Environmental Sustainability: - MEDIA GLASS eliminates the environmental impact of paper production, printing, and physical distribution. - This aligns well with growing consumer preferences for eco-friendly brands and practices. In summary, the greater reach, engagement, measurability, and sustainability of MEDIA GLASS make it a far superior marketing investment compared to traditional paper advertising. We would be happy to discuss any specific implementation details . #SEJALUAE #SEJALGROUP #SEJALINDIA #MEDIAGLASS #BRANDAWARENESS #MARKETING #ADVERTISING #BRANDS #LUXURY #GLASSINDUSTRY #CONSTRUCTION

16

While I can’t speak to the legitimacy of the accusations herein, this is still a worrying situation for advertisers everywhere. Publications whose reputations are staked on their image of legitimate business are not what many may expect to be perpetrators of MFA Ad fraud. That being said, we can better understand ad fraud by looking at the incentive changes on the supply side of these AdTech deals. Ad fraud particularly harms multicultural publishers, as their reach and impact receive decreased impact when improperly assigned to Ad spaces. #AdFraud #AdTech #ProgramaticSupplyChain

5

https://lnkd.in/gSNGxFQp The Spencer Stuart annual CMO Tenure Study offers compelling insights into the evolving role and stability of CMOs, particularly noting the tenure stabilization at 4.2 years for Fortune 500 CMOs. It's intriguing that B2B CMOs tend to have longer tenures compared to their B2C counterparts, with 4.5 years versus 4.0 years respectively. This difference likely reflects the distinct challenges and market dynamics each sector faces. The study also highlights the increasing trend of CMOs taking on broader responsibilities and the significant number of first-time CMOs being promoted internally, suggesting a strong emphasis on leadership development and succession planning within organizations. It is great to see that women now represent half of Fortune 500 CMOs. I believe it's important now for companies to turn their attention to improving development and support systems for diverse high-potential leaders. #CMOtenure #B2BMarketing #Leadership #WomeninMarketing

15

6 Comments

Welcome to the life of today’s CMO. No longer confined to managing a brand and its messaging, the post’s responsibilities have swelled to include a host of disciplines. And some CMOs have mastered new corporate responsibilities well enough to step up to the CEO’s office. Today’s multiskilled marketers are also taking board seats at other companies—experiences that can help them evolve further as CMOs. What’s more, they can represent the customer perspective. https://lnkd.in/edTgpQzf

1

Good advice here.

2

There are some good, practical mental models for generative AI highlighted in this article. “Imagine building an IKEA cabinet and hearing your assistant say you’ve placed a panel backward and directing you to page 7 of the manual. Or, imagine your Blue Apron assistant narrating the recipe while monitoring the pot on the stove and telling you what to do with the next ingredient it sees on your chopping board.”

4

Axios Communicator reports that brands are grappling with AI’s influence. As consumers’ and professionals’ search habits evolve to rely on LLMs, like ChatGPT or Google’s Gemini, to get information, the answers delivered by AI systems become an essential part of the public conversation. This week’s advancements by OpenAI and Google show the rapid pace of innovation and the growing role of AI in brand and personal reputation. Staying on the pulse of these new technologies is critical to success in today’s media environment. As a company, our Generative AI Framework guides the practical and ethical use of AI tools. It encourages our team members to sharpen their AI skills while considering security and privacy best practices. Check out our Generative AI Framework in the comments! 🤖💼 https://lnkd.in/gezHY3dq

3

2 Comments