Juan Penso

Join Rightpoint and Coveo to learn how to streamline employee processes using AI in an interactive webinar with Comcast, while learning the key metrics for quantifying the impact of AI on your employee experience. Discover how to revolutionize the employee experience with the power of AI with Jesse Murray, Kirsten Culbertson, Patricia Petit Liang. Register here: https://bit.ly/4e1HDEZ

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A Timely Direct Mail Reminder in Honor of National Poster Worker Day (July 1st) When your marketing efforts add up, so does your revenue. Our omnichannel solutions maximize your ROI by allowing you to reach your customers wherever they are - including in their homes. We're so grateful for the hardworking postal workers who help ensure our mail arrives at its destination! Check out our blog post to learn more about how direct mail can reinforce your advertising campaign. #DirectMail #Marketing #Omnichannel #NationalPostalWorkerDay

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ICYMI: In Q1, Melanie Cellini led a killer webinar on some of the biggest mistakes or gaps we see in planning for a digital ad campaign. Missed it? Lucky for you, she wrapped up so many of her tips, tricks, and must-haves into a Liquid blog post. Check it out! #campaignplanning #digitaladvertising

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Budgeting for trade shows can feel like navigating a labyrinth. Here’s my routine to stay on top of it: * 6 months before the show, I start with the ceiling amount we can't go over. * Break down costs into categories—booth, travel, marketing materials. * Weekly check-ins to adjust for any fluctuations or unforeseen expenses. This method keeps us lean and accountable. Do you have a routine trick up your sleeve? #BlueAtlas #businessdevelopment #leadgeneration

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Did you know that 42% of consumers still prefer paper bills? From the ease of review to friendly payment reminders, paper isn't going anywhere just yet. Enhance their experience with the insightful tips in our blog post. Dive in! 👉 https://lnkd.in/gbV6w589

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Good news for us #B2C marketers out there! And super interesting... wonder how many other institutions might follow suit... and if this is a long or just short-term workaround to third-party data restrictions. 🤔 #digitalmarketing #datatracking #marketing

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#YouTubers and #Influencers are more than just video posters… They create networks, communities, connections, awareness, and in the words of Gardner Business Media, Inc. Rick Kline, Sr. they #DoGood. #community #ourfuture #nextgen #manufacturingtechnology

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Consumers are 3X MORE LIKELY to keep a piece of LENTICULAR direct mail over standard print. This innovative approach grabs attention, enhances engagement, and makes your brand unforgettable. Let's boost your ROI for direct mail campaigns! #advertising #directmailmarketing #lenticular

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Do you feel like your PAC communications may be a bit bland or your messaging needs a refresh? DDC can help. A few of our creative and communications experts recently had a great conversation about ways you can energize PAC messaging and make emails, website content, and even annual reports more attention-grabbing. Check out the latest DDC Perspectives podcast, and be sure to reach out if you’d like to learn more about our PAC engagement strategies and services.

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Attention campaign strategists and operatives: What detailed insights and recommendations would you offer to a first-time political campaign manager? What’s the most impactful move they can make early on to set themselves up for Election Day? Share your experiences, or what you wished you’d initiated from the outset, or strategies that have yielded significant outcomes. Let's tap into the wisdom gained through challenging experiences and past campaigns.

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A Timely Direct Mail Reminder in Honor of National Poster Worker Day (July 1st) When your marketing efforts add up, so does your revenue. Our omnichannel solutions maximize your ROI by allowing you to reach your customers wherever they are - including in their homes. We're so grateful for the hardworking postal workers who help ensure our mail arrives at its destination! Check out our blog post to learn more about how direct mail can reinforce your advertising campaign. #DirectMail #Marketing #Omnichannel #NationalPostalWorkerDay

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A great example of how NielsenIQ data and expertise from BASES combines to help brands in this day and age connect data, art and creativity for consumers. Download the guide and follow our BASES page to find out more! #art #creativity #data #nielseniq

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Print is the tangible piece that helps makes your message & other media tactics "sticky". How/when do you layer in print to your marketing campaigns?

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I’ve been helping agencies find new clients for over 20 years. In that time, I’ve seen the number of consultants, experts, and gurus who offer to help agencies grow increase exponentially. I’ve also talked with scores of agency leaders who have regretfully fallen for the scams. Leave a comment, and I’ll set up a call. #LetsGrow! #adagency #agencygrowth, #agencyowners #agencyprospecting, #agencynewbusiness #BDtips #winclients agency growth consultant

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