Dean Takahashi

The best resource for both buyers and sellers is the IABM Technology and Trends Roadmap. So much research put into this presentation to help us understand where we are with technology - in spite of marketing hype. The fact tell the real story. Check it out!

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At Apple’s WWDC, the company announced that AVPlayer now supports the Common Media Client Data (CMCD) standard, allowing CDNs to do Quality of Service (QoS) monitoring and delivery optimization. While the standard allows three different modes for transmitting the data, AVPlayer uses only the preferred mode - as HTTP request headers. AVPlayer implements most of the keys. The keys content ID ('cid'), requested maximum throughput ('rtp'), and top bitrate ('tb') are not supported. One extension is included. The streaming format key ('sf') will return the value 'lh' for a LL-HLS stream rather than 'h' (HLS). Developer document: https://lnkd.in/e3EshBgF Hat tip to Edgio, the first I saw to point out the news. 

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The stage was set at the NAB Show 2024. Hundreds of products battled for supremacy in the ever-evolving streaming video arena. Tensions were high as the industry's elite judging panel meticulously evaluated each offering. Then, a true champion emerged from the fray. Vimond's VIA App Builder captivated the experts with a perfect fusion of power and elegance. Features that dazzled: - Lightning-fast development capabilities that make deploying streaming services across devices a mere formality. - An interface so intuitive even a novice could wield its might. - Unparalleled content management that monetises like never before. In an epic clash of innovation, the VIA App Builder reigned supreme – conquering the "Next TV" category to seize the coveted Best of Show honour. A thousand competitors stood in awe. This was more than just an award. It was a statement of Vimond's unwavering commitment to streamlining video streaming for the modern era. An undisputed mark of quality that will shatter industry conventions. The victory horn has sounded. All others have been put on notice. Brace yourselves for the VIA App Builder's continued dominance, as it leads content creators to a new era of broadcast supremacy. https://lnkd.in/gssvefKG

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Every company founder has a story to tell, and in the case of the Connected TV Marketing Association, there’s quite a tale to tell. In ‘Beam Me Up, The Future of Smart TV - Battle for Control' (Ch 7), I share with readers the 7 year legal battle and fight to control the CTVMA during the global streaming wars. For those of you who don’t know, there were over a hundred people involved in our foundation, and many of whom are prominent, well known, leading industry figures in entertainment, business, broadcasting, advertising and finance, who will all receive special mentions in my upcoming book #StreamingWars 💣

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https://lnkd.in/gEAqnvC7 As #radio sharpens its pitch for prospects in today’s competitive, fragmented #media world, it would do well to talk up the value of its #crossplatform listeners. This is the subset of your audience that consumes content over the air, online and via podcasting. These audio superfans are twice as likely than average to make a purchase after hearing #audio ads, according to an Audacy X-Platform Audio Survey, conducted by Suzy Insights in June 2023. “The universe of people who flow between linear radio, streaming content and #podcasts all day long is growing by leaps and bounds,” Audacy CMO Paul Suchman writes. Referencing The Infinite Dial 2023 from Edison Research, he says these super listeners have grown by 66%. Tech-savvy multitaskers and digital natives, they’re an attractive group for advertisers. They skew younger (60% are GenZ and Millennials), are financially comfortable (67% more likely to have household incomes over $110K), and highly educated (52% more likely to have a college degree). Importantly for advertisers, cross-platform listeners are highly trusting and engaging. “Brands that utilize cross-platform audio—over-the-air (OTA) radio, streaming and podcasts, together as part of their media strategies—are realizing better campaign performance, better full-marketing funnel metrics and most importantly, better outcomes for their businesses,” Suchman writes in “How Cross-Platform Audio Delivers For Advertisers.” To back up those claims, he offers a case study of a Hyundai campaign that ran consistently for a year across radio, podcasts and streaming. It included host-read ads targeting auto intenders in key lifestyle groups. Using creative testing from Veritonic, Hyundai evaluated sonic branding, voices and messages. The results: a 7.4 point lift in purchase intent and a 10.4 point jump in favorability among female listeners. In another example, a campaign for a major sportsbook ran radio and podcast ads, allowing the client to test single channel and cross-channel audiences to compare the performance of their cross-platform strategy. The unnamed brand saw a 7% lift in awareness, a “significant increase” in favorable attitudes, and a 24% lift in intent among existing consumers and 14% lift for prospective audiences.  Most significantly, cross-platform listeners outperformed their single-channel counterparts by a landslide, which Suchman said proves “the undeniable power” of cross-platform audio advertising. “While incorporating one audio channel will bolster every media plan, those that include radio, streaming and podcasts are real game-changers for return on spend and for creating exceptional outcomes for your business,” he concludes.

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Paris 2024 will be the first edition of the Games to trial an AI-powered end-to-end 8K livestreaming system from OBS into an 8K HDR, 60-frames-per-second (FPS) stream in milliseconds to CTV devices around the world #Paris24

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Introducing Tapestry: Revolutionizing Broadcast Infrastructure! In the fast-paced world of broadcasting, managing complex networks and workflows can be a daunting task. That's why we're excited to unveil Tapestry, our cutting-edge no-code orchestration tool designed specifically for the broadcast industry. What is Tapestry? Tapestry is a no-code infrastructure orchestration platform that empowers broadcasters to seamlessly control, monitor, and manage their entire network with ease. Tapestry simplifies the complexities of broadcast operations, allowing professionals to focus on what they do best – creating exceptional content. Key Features: ·        No-Code Interface: User-friendly drag-and-drop interface for effortless setup and management. ·        Real-Time Monitoring: Comprehensive dashboard for real-time visibility and control over your broadcast infrastructure. ·        Seamless Integration: Compatible with a wide range of broadcast equipment and software. With Tapestry, we aim to transform the broadcast industry by providing a tool that enhances efficiency, reliability, and scalability. Whether you're a small local station or a major network, Tapestry is designed to meet your unique needs. Join us on this exciting journey to revolutionize broadcast infrastructure! To learn more and see Tapestry in action, visit our website or reach out to us directly. info@mncsoftware.com https://lnkd.in/gGFSN7Rf #BroadcastInnovation #NoCode #AI #BroadcastTechnology #Tapestry 

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This is always an industry-leading snapshot view of where the industry is and where it's headed. Be sure to download your copy now for insights from a dedicated team of experts!

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🎉 Exciting news regarding #CMCD 🎉 Apple's native AVPlayer framework now officially supports CMCD, which makes the Common Media Client Data standard immediately available for all iPhones, iPads, AppleTVs, etc. This is a major step in CMCD. In the past, many argued that CMCD does not provide full coverage of playback metrics across all platforms. With Apple joining the list, these days are over. CMCD is now available within web-based applications, on Android, RDK devices, Roku sticks, and.... all Apple devices 🍎 And the best: CMCD v2 is expected to be finalized by the end of this year 🚀 https://lnkd.in/dtEzxTPJ

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Media giants like Warner Bros. Discovery are entering a new phase of bundling, spending cuts, and ending freeloading as they fight to make streaming profitable. It's a recognition that the days of trying to catch Netflix at any cost are over. "Costs are going back to the reality of what they should have been," Jean-Briac Perrette told me. "We're finally at a point where people realize you can't keep doing uneconomically viable things forever. Great stories are expensive to produce, and consumers have to pay." But after a year of fits and starts, can #Max, with just 1.2% of #streamingTV viewing share, catch up? #entertainment #streamingwars #subscriptions #bundling Read my interview with JB in Business Insider: https://lnkd.in/eyjj3sRV

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At some point, all streaming TV services wrestle with the same agonizing decision: Extend a launch window and deliver a streaming app with unmatched performance and quality, OR launch anything and get to market ASAP. It's the difference between an app using native code vs. non-native, HTML5-based frameworks. But what if media services didn't need to choose? We experienced this with the recent launch of mitú on #comcastX1. Using pre-built, native components, we quickly developed the core app and implemented custom optimizations not possible with generic HTML5. It's truly the best of both worlds. The native components allowed us to fine-tune performance, exploit unique platform capabilities, and create apps that deliver highly responsive user experiences. Sure, it requires specialized skills, but user engagement and retention payoff are worth it. Most importantly, it helped our client differentiate in a crowded market and drive long-term growth. 𝗕𝗼𝘁𝘁𝗼𝗺 𝗹𝗶𝗻𝗲: You no longer need to choose. With the right expertise and a balanced approach, you can launch compelling streaming apps faster than you think—without sacrificing performance. Want a demo? DM me! ------------------------ If you found this helpful, consider reposting ♻️ and follow me: Mike Ryan

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Global Tier 1 broadcasters rely on LTN Support to manage their mission-critical channels. Get an insider’s perspective on how the LTN technical operations center supports media operations workflows. Read more: https://lnkd.in/gEixTuKy #LTN #broadcastoperations #mediaoperations

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As the handheld PC gaming wars continue to heat up, it's starting to feel like some of the competitors don't quite understand the market. Specifically, second-generation handhelds seem to focus mainly on iterative changes to hardware, such as controls, battery size, and chips. All of these are important, but that's not why the Steam Deck is still the best device on the market. Until Microsoft steps up with either a complete overhaul of Windows for these devices (unlikely) or a robust, seamless recreation of the Xbox app (likely), the UI is whats holding these devices back. The Steam Deck's biggest strength is Steam, not the device itself. It feels like a console experience. You turn it on, and a store shows you what will work on the device. It could be better- and I'm sure it will be. It could, for instance, do a better job of tweaking settings through a profile for a game before you launch it so it runs optimally on the device. But in general, it's a smooth experience. That seamlessness comes with its major flaw: You have to sideload anything not on Steam, and it's a pain. But all of the other devices on the market feel like what they are, running a game on a Windows PC without much or any handholding when it comes to optimization. Heck, ASUS regularly publishes lengthy stories that detail the settings for specific games. It's super helpful, but imagine if the settings were created as some sort of pre-saved profile on the system instead. All of this reminds me of the iPhone. The iPhone isn't the best at anything. It's just really convenient, and, let's face it, convenience often wins out. The Steam Deck hasn't entirely nailed that approach down, but it's much closer than anything else on the market, so it's winning. Hopefully, Microsoft will start to talk about its solution to this problem in the coming months. After all, this is always what Microsoft wanted: Windows in your everything. Two cents from a guy who is sort of obsessed with handhelds. (You can see my crazy collection here: https://lnkd.in/eGVmzbdh ) #videogames #gamedevelopment #microsoft #asus #Lenovo #MSI #valve

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Games have become a big moneymaker for The New York Times, where it was recently reported that people spend more time on #games than #news, and now others are piling in. Hearst is doubling down on puzzles as it tries to replicate the Times' success with Puzzmo. Six months in, it has 8 games and 600K users — vs the Times' 1 million+ games #subscribers — and sees 100 games in its future. Read what differentiates its model and why it believes it's building a copycat-proof approach to games, in Business Insider: https://lnkd.in/eRJMStZ5

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