🌐 🔍 Discover the latest insights and research from YouGov! A few of the topics in this edition include: 🥫 European shopper trends 🗳️ YouGov's first MRP projection 🇺🇸 American TikTok user habits Happy Reading!
About us
YouGov is an international online research data and analytics technology group. Our mission is to offer unparalleled insight into what the world thinks. With operations in the UK, the Americas, Europe, the Middle East, India and Asia Pacific, we have one of the world's largest research networks. At the core of our platform is an ever-growing source of connected consumer intelligence that has developed daily over our 20 years of operation. We call it living data. All of our products and services draw upon this detailed understanding of our 26+ million registered panel members in over 55 markets to deliver accurate, actionable consumer insights. Our innovative solutions help the world’s most recognised brands, media owners and agencies to explore, plan, activate and track better marketing activities: Explore Actionable answers from your audience - from syndicated data and in-depth custom research to quick surveys and polls. Plan Unlock the most complete view of your audience, with over a million profiling points. Activate Supercharge campaigns with precision targeting and unmissable advertising. Track Continuously monitor what the world thinks about brands, campaigns and your competition, with daily updates. As innovators and pioneers of online market research, we have a strong reputation as a trusted source of accurate data and insights. Testament to this, YouGov data is regularly referenced by the global press, and we are the most quoted market research source in the world (Meltwater 2022).
- Website
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https://business.yougov.com/
External link for YouGov
- Industry
- Business Intelligence Platforms
- Company size
- 1,001-5,000 employees
- Headquarters
- London
- Type
- Public Company
- Founded
- 2000
- Specialties
- Omnibus Surveys, Consulting Services, Brand Tracking, Advertising Effectiveness, Qualitative Research Services, Stakeholder Consultation, Market Research, Quantitative Research Services, Self-Serve Surveys, Surveys, Survey building, Panel, Audience Research, and Consumer Profiles
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Employees at YouGov
Updates
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🔍 📰 The Reuters Institute for the Study of Journalism's Digital News Report, which is based on a YouGov survey covering 47 markets, highlights the growing influence of video platforms and messaging apps for news consumption. Our latest article breaks down which platforms are most popular for news consumption across a variety of markets and demographics. 👇Read the article below to see how these trends vary from country to country: https://lnkd.in/ePtvaShh
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What do undecided voters want? Over the 2024 general election campaign, YouGov’s Qualitative team have been getting to the heart of what the public really think about the UK’s major political parties and the issues driving their decisions as they head to the ballot box on 4 July. One example of this work is the Sky News YouGov Voters Panel – an online community that represents over 40 different seats across the UK and reflects a wide range of demographics and political opinions. While some panellists expressed concern about the Conservatives attempting to “consolidate the grey vote,” others also posed questions about how Labour would fund its headline pledges. To learn more about what undecided voters think about the party manifestos, visit: https://lnkd.in/efgUPHVy 📺 Please join us in hearing what our Voters Panel have to say – tune in next week on Sky to hear the views of undecided voters and see the power of YouGov Qualitative research in action.
General Election 2024: What undecided voters think – in their own words | YouGov
yougov.co.uk
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HSBC is Singapore’s Biggest Brand Mover last month! Congratulations for securing the top spot in May. We would also like to extend our congratulations to Samsung Electronics Singapore, Visa, Spotify and PayPal for making it into our Top 5. Our monthly rankings cast a light on who’s performing best with our flagship product, BrandIndex. Want to know where your brand stands? Read more in our article and download the full report: https://lnkd.in/gU89ENP7
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📲 While plenty of social media upstarts have come and gone, the main players remain relatively consistent. Does each social platform’s membership remain the same as well? 📊 YouGov's latest report dives into the data, revealing the latest audience makeup for the top social networks, with deep dives into generational and gender differences. Grab your copy here: https://okt.to/3A2Up8
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🎉 YouGov’s second annual Workforce Diversity Report is here! 🎉 Investing in Diversity & Inclusion is core to our purpose to give the world a voice. We cannot achieve this externally if it is not reflected internally. 📣 To help us better understand our workforce and implement tailored initiatives that meet employee needs, we run our "Count Me In” campaign bi-annually. The “Count Me In” campaign invites YouGovers to voluntarily disclose and update their demographic data. 👉 Download the 2024 Workforce Diversity Report to learn about our strategy and initiatives to champion a diverse workforce and an inclusive workplace. https://lnkd.in/epTz9dkb Disclaimer: Our data collection approach varies by market location, complying with local employment and data privacy laws or conventions.
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The Reuters Institute for the Study of Journalism has released the 2024 Digital News Report, which is based on a YouGov survey covering 47 markets that together account for more than half the world’s population. The report provides an in-depth analysis of how the digital news landscape is evolving. Our latest article pulls out three key insights from the report, including that people are actively avoiding the news in many places around the world. 👉 Read the article and download the full report here! https://lnkd.in/enPXEX2U
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YouGov reposted this
This morning, our CEO Steve Hatch spoke to BBC Radio 4’s Today programme about YouGov – how we are approaching this year of elections, how we get our data accurate for all our clients (both in politics and beyond) and how we use machine learning AI in our innovative MRP. As Steve discusses, at the heart of what we do are our panel of people who take our surveys and share their data. We work hard to make sure anyone and every walk of life feels able to take YouGov surveys. The rich data they provide powers not only our accuracy but also enables our innovation. The quality of the data our panel provides has led us to accurately predict elections the world over, and it is the same data that supports global companies to better understand their customers and help them make better informed decisions. Listen to more of Steve’s interview here.
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This morning, our CEO Steve Hatch spoke to BBC Radio 4’s Today programme about YouGov – how we are approaching this year of elections, how we get our data accurate for all our clients (both in politics and beyond) and how we use machine learning AI in our innovative MRP. As Steve discusses, at the heart of what we do are our panel of people who take our surveys and share their data. We work hard to make sure anyone and every walk of life feels able to take YouGov surveys. The rich data they provide powers not only our accuracy but also enables our innovation. The quality of the data our panel provides has led us to accurately predict elections the world over, and it is the same data that supports global companies to better understand their customers and help them make better informed decisions. Listen to more of Steve’s interview here.
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✈️ Curious to learn about all the latest travel trends in 2024? RSVP today and get ready for a webinar packed with insights that you don’t want to miss! 👀👇
What are American's main motivators for traveling? Are they seeking adventures, to escape from routine, or meeting friends or family? ✈️ This and more topics will be covered by YouGov’s Eva Satkute Stewart during next week’s insightful webinar on Thursday, June 13 at 2 PM ET. 💺 Make sure to save your seat here: https://okt.to/Us26kr
[Webinar] Travel in 2024 - Navigating travel preferences, experiences and AI
business.yougov.com