Singular

Everyone wants to grow. No-one has a magic formula to make it happen. But here's what growth experts recommended on our recent Zero to Hero webinar: 1️⃣ Hannah Parvaz says start with deep customer research. Know your users, know what they need, know why they use your product. Use this knowledge to inform your entire growth strategy. 2️⃣ Sara El Bachri says don't be in a rush to scale. Focus on understanding CPIs vs LTVs as quickly as possible. Good creative requires a good creative process, and don't neglect ASO. 3️⃣ Beth Berger says test and diversify your creative, because it's your strongest lever for growth. Seek growth opportunities outside the walled gardens, and align your marketing goals to business outcomes. 4️⃣ Guy Galin says align with all stakeholders on KPIs that matter. When starting with a limited budget, limit your advertising partners. And, once you have a solid number of app users, engagement and retention are critical. 5️⃣ Egor Ershov says listen to the market and your users for feedback. Understand your weaknesses as well as your strengths. And collect data strategically around clear campaign objectives. 6️⃣ Mike Gadd says test like crazy, but make sure you can accurately track all your KPIs from day 1. And, have an iOS strategy that you know will work even at low scale. ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ What's your top tip for growth?

Think ... user acquisition via ChatGPT? Is it possible AI will soon be more important than search (or social) for app discovery? Will we have AIO (AI Optimization) experts alongside ASO consultants? Sounds crazy? Maybe. But it might not be totally insane: Consider: 53% of teens now use ChatGPT instead of Google for searches, according to a recent Common Sense Media poll.

Do you need a Google-specific creative strategy? Ex-Googler Ashley Black says YES. Google inventory isn't like every other ad network. YouTube in particular has pre-roll slots and other ad placements that just work differently, so your ad units from Meta or other ad networks doesn't always work. The biggest mistake growth marketers make? "What they would do, in effect, is test on other platforms and then see what creatives were winning out on those and then just apply them over to Google. It's not the same ... by and large, people were testing primarily on Meta, then bringing all those creatives over and just assuming that they would perform the same with Google." From the latest Growth Masterminds podcast!

Q: Is fintech still hot? A: Yes, with 5X growth projected to 2030. But there are some caveats ... Fintech is still hot in some ways. Most importantly, the sector is growing to $1.5 trillion in annual revenue by 2030, according to a recent report by BCG. Also importantly, we're seeing 14% annual revenue growth. Some sectors are particularly bright: Embedded finance is way up (Think Lyft or Uber embedding a wallet into their apps) Embedded finance will be a $320 billion market by 2030 Connected commerce is growing (Examples: Chase Media Solutions in the adtech space, CapitalOne Shopping in the deals/coupons space) It's not clear how big this can get, yet The problem? Investment is down 71% since 2021. And it's hard to take on debt financing with today's interest rates. What does that mean? Fintechs are still growing. And despite some consolidation, there are still billions of unbanked people as well as untapped new market spaces. That's all good ... but today fintech growth has to be profitable growth, not growth at all costs.

Thank you thank you thank you thank you THANK YOU to all our customers! We ♥️ you! 😊😊😊

Decisions start with emotions. People aren't rational. We chat with retention expert Jacob Rushfinn from Retention Blog about what that means for your ... - opening screen - landing page - offer - app name - user flow - purchase options Check it out in the latest Growth Masterminds ...

10 things you can do to win the Olympics of user acquisition: 1. Start your Olympics marketing early 2. Update your app icon for the Olympics 3. Segment your app users to find your Olympic influencers 4. Create an in-app Olympics event 5. Make an Olympic character/ship/award 6. Get your ASO in gear 7. Show these ads during the Olympics 8. Take an Olympics influencer long shot 9. Do some PR for the Olympics win 10. Geotarget for the win All ... the ... details ... https://lnkd.in/gPxJdfhX

Such an amazing time at Gamescom LATAM! Say 👋 if you see one of our team members rocking their Singular tees. 💕🇧🇷

Privacy Sandbox: 66% of mobile marketers are just starting to learn. We just had a Google product lead plus 4 other top mobile experts in to help you start. Get what you need, right here: https://hubs.li/Q02DFsZG0

Could we be looking for YOU?