PACO Collective

At the renowned Cannes Lions International Festival of Creativity, Mari Sanchez, Director of Special Projects at PACO Collective, recently joined an expert panel to discuss "Decoding Gen Z: Connecting with Authenticity." Mari shared insights from PACO's Equality Tastemakers study, highlighting how Gen Z's preferences and behaviors are shaping the future of business. Thank you, ANA AIMM, for the invitation and opportunity! . . . #GenZ #FutureOfBusiness #PACOCollective #Inclusion #Diversity #EconomicSuccess

Calling all marketers to join the conversation on environmental justice!📢🌿 Our new blog unpacks the complexities of environmental racism and offers actionable insights for integrating social responsibility into marketing strategies. Dive into the discussion by clicking the link below.👇 . . . #EnvironmentalJustice #Marketing #Blog #Inclusion

It was an absolute delight collaborating with the exceptional talents at 1o8! Working alongside the ingenious minds at 1o8 allowed us to achieve remarkable results. Let's keep up the good work!😊

As we wrap the month of May, PACO is excited to highlight an inspiring initiative by Stop AAPI Hate during AAPI Heritage Month. The national multimedia storytelling campaign, ‘Spread AAPI Love’, is dedicated to amplifying the voices and perspectives of the Asian American and Pacific Islander (AAPI) community through uplifting, personal stories. This campaign showcases community-sourced stories around resilience, celebration, solidarity, and resistance, shared through various mediums such as video, audio, art, photography, and writing. These narratives reflect the rich diversity and strength of the AAPI community. . . . #SpreadAAPILove #AAPIHeritageMonth #AAPIVoices #InclusiveMarketing #CommunityStories 

What an incredible experience yesterday at the Chicago Latino Arts & Culture Summit! PACO team memebers Camille Johnson, Jessica G., and Jonathan Moreno were honored to participate in a panel discussion on The Advantages of Using Social Media Marketing. This summit was a testament to the vibrant diversity of our community and our collective commitment to driving positive change. A big thank you to the Chicago Latino Theater Alliance for inviting us and providing this amazing platform. Let’s continue to transform visibility into tangible resources and support for Latino arts and culture.

TikTok's Impact on Small Businesses!💼 Beyond the viral trends, TikTok catalyzes entrepreneurial success, empowering small business owners to thrive in the digital landscape. Let's advocate for its role in fostering economic growth. Read here to learn about the latest updates to the TikTok Ban and what your brand should be doing: https://lnkd.in/g8ati3ae   . . . #TikTok #SocialMediaMarketing #TikTokMarketing #MarketingStrategies 

We're thrilled to announce that PACO Collective has been shortlisted x3 for the New York Festivals Health Awards! Stay tuned as we cheer and celebrate the commitment to excellence in health marketing. Congratulations to the entire team!🎉 . . . #NYFHealthAwards #HealthMarketing

Celebrating Earth Month with a green office makeover! We've potted up plants to make our workspace greener and more productive—did you know that adding plants to your workspace can help increase productivity by 15% and reduce stress levels? Going green is a win-win for the workplace! Let's keep growing towards a sustainable and efficient future. 🌱🌏 . . . #EarthMonth #Sustainability #GoGreen

Our latest blog sheds light on the impact of martial language in advertising.💼💬 Explore how the words we choose can shape our work dynamics. Read it now and join the conversation!👇 . . . #InclusiveMarketing #DEI #MarketingInsights #MarketingSolutions

Our CEO Ozzie Godinez's Op-ed feature Crain's Chicago Business is out! Dive into our agency journey where putting our people first and embracing inclusivity has been our game-changing methodology. Check it out now!