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Marketing Dive
Online Audio and Video Media
Washington, District of Columbia 6,773 followers
We provide business journalism and in-depth insight into the most impactful news and trends shaping marketing.
About us
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 13+ million decision-makers in the most competitive industries.
- Website
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http://www.marketingdive.com
External link for Marketing Dive
- Industry
- Online Audio and Video Media
- Company size
- 201-500 employees
- Headquarters
- Washington, District of Columbia
- Founded
- 2012
- Specialties
- businessjournalism and marketingnews
Updates
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CMO budgets continue to fall as pressure to automate mounts and fears of signal loss reach a fever pitch.
Marketing in 2024: H1 by the numbers
marketingdive.com
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Walmart’s retail media network is far ahead of the pack compared to U.S. peers when it comes to delivering advertising impressions. The big-box store saw 11B impressions in Q1 while No.2 Target generated fewer than 7B impressions:
Walmart builds wide lead among US retail media networks, report finds
marketingdive.com
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To promote its budget-conscious, fully-electric ë-C3, Citroën wanted a campaign with the scale befitting its victory in the "space race" for such an option — not just a product-focused ad. With agency BETC, it imagined its own French Revolution.
Campaign Trail: Citroën’s revolution liberates electric vehicles from elites
marketingdive.com
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Urban Outfitters is going all out with its new back-to-school push. “Shift Happens” will play on the merging of the physical and digital spaces, and includes an expansive Pinterest partnership.
Urban Outfitters blends physical, digital with back-to-school campaign
marketingdive.com
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With the rebrand, Total Wireless hopes to make the carrier more appealing to consumers in urban neighborhoods and walkable communities core to the brand's base. The new look prioritizes more color, vibrancy and energy across the Verizon Value brand’s marketing, from paid advertising to retail elements.
Verizon’s Total Wireless rebrands to break through a crowded category
marketingdive.com
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As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart from the pack.
6 campaigns that signaled a creative resurgence in H1 2024
marketingdive.com
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Häagen-Dazs has appointed indie shop Nice&Frank as its top U.S. creative agency. The ice cream purveyor is enlisting the upstart as packaged foods companies again ramp up brand-building initiatives:
Häagen-Dazs taps indie Nice&Frank as creative AOR, plots Super Bowl debut
marketingdive.com
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Vans is back in the metaverse with a new Roblox activation. Vans World 2 builds off the success of the initial Vans World, while also incorporating a virtual shoe drop.
Vans refreshes Roblox activation with ‘phygital’ maneuver
marketingdive.com
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Coca-Cola debuted its Summer Olympics campaign with a theme around hugs, a gesture the soft drink brand described as a universal sign of acceptance and inclusion. “It’s Magic When the World Comes Together” shows swimmers Lilly King, Kaylene Corbett, Annie Lazor and Tatjana Schoenmaker embracing, a nod to an iconic moment at the last summer games:
Coke’s Summer Olympics campaign celebrates unifying power of hugs
marketingdive.com