JPA Health

Meet two of our 2024 Summer Interns, Laine and Ella! Meet Laine Kelly, a 2024 summer life science intern! She is a rising senior at James Madison University majoring in Communication Studies with a PR concentration and minor in Spanish. She loves to spend time with friends and travel to see different parts of the world, specifically Spanish speaking countries. “This internship has already given me the opportunity to learn so much about health communications and the importance of agencies like JPA. I am so excited to be part of the team and meet more people in the industry!” Meet Ella Ashby, the 2024 summer Project Management Intern! She is a rising senior at the University of Maryland majoring in Marketing. She loves to spend time with friends and family and enjoys traveling, cooking, and staying active. “This position has allowed me to work with a variety of the amazing teams, and I have already made a lot of great connections. I am excited to continue to learn and grow in my professional experience with JPA!”

We're turning up the heat this summer with another exciting announcement! JPA Health is expanding the leadership team with the strategic appointments of Colleen Carter (she/her/hers) Carter as Head of Life Sciences and Adam Pawluk as Head of JPA Labs.   Colleen will lead the rapidly growing Life Sciences division, which covers pharmaceutical, biotech, medical device, diagnostics, medtech, and digital health industries. With over 20 years of experience, Colleen’s diverse and valuable expertise will greatly benefit our impressive roster of clients.    Adam Pawluk, who has been with JPA Health for seven years, will transition from his role as Chief Client Officer to Head of JPA Labs. Adam has been instrumental in serving JPA’s clients and has significantly contributed to the agency’s specialist model.   Colleen and Adam’s leadership and expertise will further amplify our capacity to serve clients, advance innovation in health communications, and continue to drive JPA Health's success and growth.  Read more: https://lnkd.in/eSV9rYtb

Discover the power of personality in health marketing! At JPA Health, we're leveraging personality-based targeting and behavioral insights to create personalized, effective communications. By understanding the Big Five personality traits, we can predict how individuals respond to health messages, leading to more impactful campaigns. Check out our latest blog post about personality targeting and how our AI and Research Solutions team are using these insights to engage with audiences on a deeper level. https://lnkd.in/eZcUjYCc #HealthMarketing #PersonalityTargeting

What once was a mysterious and alienating medical category has now become a priority for biotech companies, advocacy groups and other health care organizations. In the latest issue of PM360 Magazine, JPA Health’s Kelly McNeil, Nichelle Augustus-Shah, and Bridgette M. discuss the essential scientific and technological advancements for rare and ultra-rare diseases that are improving the development of treatments, patient identification and engagement with caregivers and health care providers. Read more: https://lnkd.in/ehs4FZfC 

Last week, JPA Health Account Executives, Nina Stern and Vanessa Grzyboski, attended the Washington Women in Public Relations Emerging Leaders Awards ceremony and had a great time celebrating the next rising stars in the communications industry. Congratulations to all of the finalists and winners!

Our JPA team keeps growing! Say hello to Nichelle Augustus-Shah, Brian Baker, William Pepicelli, Nicole Boyd, Kathryn Zima, Shane Simon, PhD, Lauren Canizales. Swipe to learn some fun facts about our newest JPAers. And the growing doesn’t stop there, we’re hiring! Check out our open positions: https://jpa.com/careers/.

Join us in welcoming our JPA Summer 2024 Interns, Laine Kelly, Ella Ashby, Eleanor LaMantia, Andrew Cavanaugh, Alexander Eisner, and Alina Afanasenka! Over the next few weeks, our intern cohort will be working hand-in-hand with our teams across data sciences, creative, public health and everything in between. Be sure to follow this summer to meet our awesome interns and get an inside look at how they are navigating the world of health communications. 

Artificial intelligence is a powerful tool that can revolutionize public health communications. However, it's crucial for public health communicators to employ it responsibility and prevent exacerbating health inequities or creating new ones, particularly for marginalized communities.   Karen Goldstein, SVP of Public Health, and Onisha Etkins, Ph.D., Research Director, examine this ongoing conversation in their co-authored piece: “Reducing AI Bias in Public Health Communications” recently published in John O'Dwyer.   Learn about the four key principles they outline for responsible and equitable AI use, from addressing bias in AI tool development, to educating users on crafting unbiased queries: https://lnkd.in/eU6JMi-x   #AI #PublicHealth #HealthEquity

We are #hiring! Do you work in HR, finance, medical communications, or user experience? Do you want to make a difference in health and medical communications? We’d love to hear from you. Check out our open positions and visit https://jpa.com/careers/. We don’t just offer jobs; we provide opportunities to make a lasting impact. If you share our passion and are ready to contribute to positive change, apply today! #JoinOurTeam #CareerOpportunities 

The 2024 Annual JPA Health Challenge is officially underway! This year’s theme is One Health, One Wellness, emphasizing the interconnectedness between human, animal, and environmental health. Throughout our two-week challenge, our staff will compete in mini challenges and activities promoting sustainable practices, physical activity, and mindfulness. Head over to our Instagram and Facebook page to follow along as we announce winners and share updates within our Stories.