Super excited about this partnership with Birds Eye UK & IE, celebrating the benefits and importance of spending quality time with friends and family. ❤️ We're offering free Hasbro board games to families in the UK when they buy four packs of qualifying Birds Eye packs this summer - learn more below. If you're in the UK, check out some of the hilarious ad spots on YouTube, radio, and more! You'll wish you stayed in... 😉 https://lnkd.in/gaRii2J9
Give ‘staying in a spin’! Today we’re launching one of our most exciting partnerships to date; this Summer we’re super excited to work with Hasbro across a plethora of our Birds Eye UK ranges to highlight the benefits and importance of spending quality time with friends and family. From recent research, we know that the majority of UK households recognise the importance of spending quality time together but in fact less than half the time we spend together is actually considered ‘quality’ time. With 89% of parents and guardians believing the dinner table is where the important conversations and interactions happen, we want to encourage more ‘table time’ these holidays, uniting households with great food and fun games. SO, when you buy 4 packs of qualifying Birds Eye packs this Summer you can get a FREE Hasbro board game worth up to £39*. Games in the deal include: CLUEDO, MONOPOLY, TRIVIAL PURSUIT: Family Edition, and more!* The campaign goes live TODAY across all UK retailers, on a wide range of Birds Eye packs🎉🎉the campaign will be supported with Radio, YouTube, out of home, social and as you can imagine some BIG instore plans! #GiveStayingInASpin #hotdeal #brandpartnerships *T&Cs apply https://lnkd.in/eMVHQm86 Research: OnePoll 1000 UK residents (June 2024) https://lnkd.in/e96SM8XB