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🏈 Häagen-Dazs® Announces Super Bowl Commercial Debut in 2025. The buy signifies a historic moment for the brand, who will invest in the game for the first time in its more than sixty-year run as a pioneer in the premium ice cream category. The Super Bowl commercial serves as confirmation of the wild success of the brand’s “That’s Dazs” campaign. Launched five years ago, the campaign has significantly grown awareness among a new generation of consumers. As the number one ice cream brand in America, now found in 25% of U.S. households, Häagen-Dazs® knew the time had come to reach out to their audience in the year’s biggest and most watched sporting event. “This is a momentous occasion for the brand and an iconic cultural moment that brings us together through food,” said Rachel Jaiven, Head of Häagen-Dazs® Marketing. “We’re proud to be a part of the Super Bowl for the first time and shine a new light on our indulgent and growing portfolio.”