Scott Berka recently shared with Multifamily Executive how Greystar is shaping the resident experience by developing a brand that earns residents’ trust and loyalty. "Developing a strong, recognizable brand can foster a sense of trust and loyalty among residents,” Berka says. “We aim to create a brand that residents immediately recognize and associate with positive experiences.” Read more about branding shaping the resident experience: https://bit.ly/3S2K1ly #Greystar #Multifamily #CustomerExperience
About us
Founded in 1993, Greystar provides world-class service in the residential rental housing industry. Our innovative vertically integrated business model integrates the management, development and investment disciplines of the rental housing industry on international, regional and local levels. This unique approach and our commitment to hiring the best professionals have resulted in record growth, making us one of the most respected and trusted global real estate companies. Because our vertically integrated business model includes both investment and service-oriented businesses, we’re able to maintain a constant presence in local markets and create value in all phases of the real estate cycle. Our international platform provides economies of scale, financial sophistication, institutional quality reporting and tremendous capital relationships, while our city offices provide local market expertise and execution. Supported by a global team of 20,000+ employees, Greystar’s experienced and cross-functional executive team boasts on average over 23 years of industry experience and provides a diverse perspective throughout the investment process. Over the years, Greystar has learned what’s important to people when it comes to a place to call home. That’s why we continually strive to provide beautiful living environments and innovative services that enhance the living experience. We take great pride in knowing that our homes are inviting places for residents to celebrate life’s important moments. Privacy Policy: https://www.greystar.com/privacy DMCA: https://www.greystar.com/terms-of-use#Copyright%20Infringement%20Policy
- Website
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https://www.greystar.com
External link for Greystar
- Industry
- Real Estate
- Company size
- 10,001+ employees
- Headquarters
- Charleston, South Carolina
- Type
- Privately Held
- Specialties
- Property Management Services, Investment Management Services, and Development and Construction Services
Locations
Employees at Greystar
Updates
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Team members from Greystar's Melbourne office recently had the privilege of volunteering at the Ronald McDonald House in Fitzroy, participating in their 'Working Bee' tasks. It was an incredibly rewarding experience to give back to our community, supporting families with seriously ill children. Our team worked together on various projects to help maintain a warm and welcoming environment for the families staying there. We're proud to contribute to such a meaningful cause and look forward to more opportunities to make a positive impact. #GreystarAustralia #Community #Volunteering
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Happy Independence Day, from all of us at Greystar! May your celebrations be filled with joy and pride. #4thofJuly #IndependenceDay
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Cope Willis, Greystar's Managing Director of Sustainability, recently shared with PERE the critical role of ESG initiatives in our operations. "We partner with global institutions, and ESG hasn’t fallen any lower on their agenda. They expect that we will integrate ESG considerations into how we operate, develop, and manage our real estate." Discover more about the resilient residential sector and the future shaped by ESG principles: https://lnkd.in/etN3NX_F #ESG #Sustainability #ResidentialRealEstate #Greystar
Residential sector defies anti-ESG pushback
greystar.com
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In a recent episode of Funnel Leasing's Multifamily Unpacked podcast, Scott Berka, Senior Managing Director of Brand and Customer Experience, shared his perspective on the opportunity presented to those in the multifamily industry to brand the “first place” where people call home. Scott discussed strategy behind some of Greystar's brands, as well as how customer experience has influenced how Greystar approaches branding. Watch the replay: https://lnkd.in/ewdUMTHB #Multifamily #Branding #CX
Scott Berka — Greystar — The importance of brand + the "first place"
https://www.youtube.com/
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Greystar community 'Millhouse Portland,' is now accepting leases 🔑🏢 The Millhouse team turned the challenge of fitting in next to St. Patrick’s Catholic Church, which is on the U.S. National Register of Historic Places, into an opportunity by designing a pocket park to create additional space between the buildings while also creating an amenity that residents can enjoy. “Millhouse is a refined community with a fantastic location in Slabtown,” Doug Burges, Sr. Director of Development, Greystar, said. “We took great care in selecting the finishes and amenities in order to create a charming boutique community with an elevated feel.” Read more: https://lnkd.in/e2Fz92dh View Millhouse: https://lnkd.in/eVGsqpNi #PortlandProperty #Slabtown #BoutiqueCommunity #NationalRegisterOfHistoricPlaces
Slabtown Sophistication: Millhouse Now Accepting Leases, Opening Soon
greystar.com
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June: Greystar Across the Globe🌎 Summer is off to a vibrant start and Greystar teams globally have been celebrating Pride in style! In the US, we enjoyed sports games, beautiful sunsets, team off-sites, and community service through beach clean-ups, food donations, and gardening. On the international front, Greystar India embraced desk yoga, we attended the Urban Land Institute Europe Conference in Milan, honored our UK Leadership Development Track graduates, and had a fantastic evening at Drag Bingo in London. #Pride #Community #GreystarPride #GivingBack #GreystarInternational
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️🌈As we approach the end of this year’s #PrideMonth, Greystar team members and LGBTQIA+ allies worldwide share insights on how advocating for inclusivity can extend beyond June. Discover their tips and join us in fostering a culture of acceptance year-round. Read more: https://lnkd.in/eqAYWcqP #BeYourself #Pride2024 #Inclusivity #WorkplaceCulture #LGBT ️🌈
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Join Greystar this Juneteenth as we reflect and engage in meaningful ways to acknowledge and recognize this important date. This year, we encourage everyone to attend Juneteenth events in their state, fostering community, education, and celebration. #Juneteenth #Community #GreystarCelebrates
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We are thrilled to share that Greystar is under consideration for WayUp's Top 100 Internships list! If you have heard about our program and the value we provide to our interns, we’d love your support. Anyone with a work email address can vote once per day until July 18. Please cast your daily vote: https://lnkd.in/eammmDz A big thank you to our amazing Greystar team and interns, past and present, for making this possible. Your hard work and dedication are what drive our success. #Top100Internships #VoteForGreystar #InternshipProgram #WayUpAwards