Geeky Tech

Do YOU know the difference between multinational and multilingual SEO? 🫵 Test your knowledge 🧪 🌎 What Is Multinational SEO 🌎 ✔️ For websites that target audiences in multiple countries that may or may not be multilingual. ✔️Focuses on geo-targeting and localizing content for specific regions. ✔️Uses techniques like country-specific domains or subdomains (e.g., .es for Spain) and country-relevant content. 🗣 What Is Multilingual SEO 🗣 ✔️Targets users who speak different languages. ✔️Focuses on translating content into various languages. ✔️Ensures proper use of hreflang tags to signal language variations to search engines. ✔️Addresses issues like duplicate content by ensuring unique, localized content for each language. 🧳 Both strategies require addressing potential duplicate content issues by clearly indicating the target country/language for each page using hreflang tags or sitemaps. This post was inspired by this Search Engine Land article 👀 https://loom.ly/pmmMkYQ #seotips #multilingualseo #digitalmarketing #globalseo

🗞 Google is going back to pagination! 🤯 ❓What does that mean for you❓ 🥇Page 1, Result 1 is back! With pagination returning, the focus will shift back to ranking on page one of search engine results. It's time to double down on your keyword strategy, on-page optimisation, and backlink efforts. 🤷🏻♀️ Should you follow in Google's footsteps? If you've implemented infinite scrolling on your own search result pages, maybe you want to consider switching back to pagination to align with Google's approach and user expectations and to give your site an SEO boost. 🖥 FYI, this change will launch on desktop first, followed by mobile. #SEO #DigitalMarketing #GoogleUpdates #MarketingTips

Geeky Tech has been named a 2024 Spring Global Award winner for SEO services on Clutch! 🥳🥂 This recognition is based on our industry expertise and the exceptional client feedback we’ve received on Clutch. We’re proud to be recognised as an SEO leader in a global way. 🫡💜 This award from Clutch is a testament to our team's dedication and expertise in delivering the highest standard of SEO (and PPC!). This recognition fuels our drive to continue driving results for our B2B clients. A huge thanks to our clients and partners for their trust and support. 🙌🏼 ✨✨Check out our Clutch profile! https://loom.ly/qUtcgB4 #DigitalMarketing #SEO #ClutchAwards #GeekyTech #B2B

Ever since the Google Search API docs were leaked, everyone wants to know what'll happen to SEO. Here are our predictions: 🕛 CTR, dwell time, and bounce rates will become even more critical. 💎 Building up your brand strength through high-quality content will be even more important. ⚙️ Your technical SEO needs to be on point, so keep performing audits to stay on top of issues. 🌿 Content, content, content. Make it fresh and relevant and irresistible to your audience. None of this should be that that shocking, so keep up the good work and let's continue to push ourselves to create quality and build better brands ✨ #FutureOfSEO #DigitalStrategy #SEOTrends #GoogleUpdate

We've been closely following the discussions around the leaked Google Search API documents (we know, super geeky), and here's what others are saying ⤵️ ⚫️ Google’s ranking system prioritises popularity over relevance, much like social media algorithms. ⚪️ Ethical concerns were raised about Google’s whitelisting practices, highlighting the potential suppression of diverse viewpoints. 🟡 Many of us felt vindicated by the confirmation that Google uses 🟠 Some people are even questioning where the leak really comes from (fair point). 🔴 Many experienced SEOs already knew most of these revelations through testing and experimentation. 🟣 Some are questioning the relationship of the leak to Google’s official Cloud services 🔵 The lack of details about the algorithm has given people pause. 🪣 What the Leak Confirms💧 🔍 Brand authority crucial for better rankings. 🔍 High-quality content, technical SEO, and relevance are as important as they've ever been. Stay tuned for more insights 🌐🔍 #B2BMarketing #SEO #SearchEngineOptimization #MarketingInsights

Did you hear about the recent leak of Google’s Search API documents? It's got everyone in the SEO world clutching their pearls, but what does it all mean? 🦪 Basically, what Google says and what Google does aren't always the same thing! (surprise, surprise) 🥤Here's a condensed version of some of the juiciest parts 🖱It confirm the use of click-centric user signals to influence rankings. This includes tracking “goodClicks,” “badClicks,” and user dwell time on pages. ⬇️ Subdomains ARE separately ranked in some contexts. 🦯 Just as we suspected—domain age IS a ranking factor. 🙀 Clickstream data from Chrome informs rankings. 🐼 Systems like NavBoost are shown to significantly influence site quality evaluations, linked to what we know as Panda updates. 🏳 Google uses whitelists for specific queries (e.g., Covid-19, elections). ❓ What should you do ❓ 👉 Work with your SEO agency to refine your marketing strategies. 👉 Focus on brand credibility and user engagement. 👉 Target specific regions and device types for greater localised relevance and better visibility. 👀 Read the full article here: https://loom.ly/Rk3_CV0 #Marketing #SEO #DigitalStrategy #leakedAPIdocs #MarketingInsights

Are you asking too much from your SEO tools? They can point out technical issues, find your most profitable keywords, and analyse data...but can they turn 💩 into 💎? Nooooope! Here's why ⤵️ ✅ Tools aren't sophisticated enough to replace human SEO experts or content editors. The also currently lack the ability to evaluate factors like brand consistency and overall user experience. 🤖 Automated content suggestions simply aren't that good yet. 🛠 AI can write content for you, but it's definitely not a finished product that you should feel comfortable publishing without your input (we've got a ton of content about that, like this podcast episode: https://loom.ly/KSl3wm0 ✨💫 Instead, invest your time and resources into creating engaging, high-quality, and optimised content. #SEO #ContentMarketing #DigitalMarketing #SEOTools #ContentStrategy #MarketingTips

🎙️ New Episode Alert! 🎙️ We're diving into the first two crucial elements of E-E-A-T: Experience and Expertise. 📚✨ Discover why these factors are essential for creating high-quality content that Google loves, especially for Your Money or Your Life (YMYL) sites. 🔑 Key Topics Covered in Today's Episode 🟡 What E-E-A-T is and why it matters 🟠 How to showcase your real-life experience 🔴 Tips for proving your expertise 🟣 The importance of creating high-quality, original content 🔵 Building trust through honesty and external validation Don't miss out on this deep dive into the world of SEO and content quality! 🎧 🔗 https://loom.ly/v2HkiEk #SEO #DigitalMarketing #GoogleRanking #EEAT #Podcast #NewEpisode

📣 Attn (lazy) digital marketers ❗️SEO tools are not your babysitters 🍼 They don't "do" the SEO for you. Here's why there's no such thing as autopilot ⤵️ 🚫 SEO tools alert us to potential issues but can't react to everything. 📊 They analyse algorithms, but they don't know what they are exactly. 🤖 I've yet to see an SEO tool that can create better content than human digital marketers. 😬 Tools can sometimes be wrong (surprise, surprise) 🧠 Change Your Attitude About SEO Tools 🔮 Take responsibility for your results. 🎓 Use tool data to add insights, not dictate your strategies. 🔄 Leverage tools to help you monitor and adapt to changes, but don't wait for them to dictate your business goals. 🩻 Embrace the human creativity and strategic thinking. 👏 Let's stop making silly decisions because a tool told us to do it. 🔜 Last post in this series: How SEO tools can't dress up 💩 for better rankings. #SEO #DigitalMarketing

Happy Birthday, Pati, our one and only designer! 🥳 We're not saying having a sweet tooth is a job requirement at Geeky Tech, but it doesn't hurt 😁🍫🍭 Just look at this macaron tower 🤤🤤🤤 Thanks for making this special delivery, Fuga Bakery! 💜💜💜 #geekybirthday #employeeappreciation