First Media US

Dr Pepper went from #41 to #2 soft drink in the US by adopting an…  𝘈𝘨𝘪𝘭𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺 Here’s how they did it: 1️⃣ Keeping things fresh and exciting with continuous 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝘃𝗲 𝗳𝗹𝗮𝘃𝗼𝗿𝘀. 2️⃣ Developing a strong brand association by becoming the 𝗳𝗶𝗿𝘀𝘁 𝗼𝗳𝗳𝗶𝗰𝗶𝗮𝗹 𝘀𝗽𝗼𝗻𝘀𝗼𝗿 𝗼𝗳 𝗰𝗼𝗹𝗹𝗲𝗴𝗲 𝗳𝗼𝗼𝘁𝗯𝗮𝗹𝗹 𝗽𝗹𝗮𝘆𝗼𝗳𝗳𝘀. 3️⃣ Quickly jumping on 𝗧𝗶𝗸𝗧𝗼𝗸 𝘁𝗿𝗲𝗻𝗱𝘀 to leverage virality. The results speak for themselves: ▶️ TikTok video hit 2.6M views  ▶️ 8.3% increase in the US soda market ▶️ Dr Pepper surpassed Pepsi for the first time Dr Pepper is consumer-obsessed. It drives their successful balance between consistency and distribution. Mastering their ability to operate with flexibility and speed. Can your marketing team do the same? “If you do the same things you were doing 140 years ago, that’s not going to fuel growth.” - Brad Rakes, Senior Director for Brand Marketing at Keurig Dr Pepper Inc.. #strategy #advertising #digitalmarketing #marketing Source: Marketing Dive

Barbie and its 9M fans boosted Mattel, Inc.. The character. The brand. The story. It reshaped the toy manufacturer into a 21st-century icon. And saw mammoth success in the process. 2023 by the numbers…  📈 +100 Barbies sold every minute  📈 $214M in net sales for Mattel 📈 $1.54B in gross doll sales Mattel transformed by focusing on: 𝗙𝗮𝗻𝘀, 𝗻𝗼𝘁 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 ▶️ They opened a dialogue to encourage engagement and build brand affinity. 𝗦𝘆𝗺𝗯𝗼𝗹𝗶𝘀𝗺, 𝗻𝗼𝘁 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 ▶️ The Barbie movie showed that the doll represents much more than just a toy. 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆, 𝗻𝗼𝘁 𝘁𝗿𝗮𝗱𝗶𝘁𝗶𝗼𝗻 ▶️ Embracing Barbie’s older fan base and playing on nostalgia. See Mattel’s full strategy breakdown below 👇 Looking to achieve the same for your brand? Mattel is one of many brand partners we have at First Media. Drop by 𝘧𝘪𝘳𝘴𝘵.𝘮𝘦𝘥𝘪𝘢 and reach your audience at every stage. #strategy #marketing #digitalmarketing #advertising Source: The Drum

Elon Musk is threatening to ban Apple devices at his companies. Apple and OpenAI’s new partnership was dubbed an “unacceptable security violation” by the entrepreneur. With Siri’s integration of ChatGPT, privacy concerns are rising (and not just from Musk). The problem? Apple 𝘄𝗶𝗹𝗹 𝗡𝗢𝗧 𝗵𝗮𝘃𝗲 𝗳𝘂𝗹𝗹 𝗰𝗼𝗻𝘁𝗿𝗼𝗹 over its user’s data. Also announced was the brand’s own generative AI, 𝘈𝘱𝘱𝘭𝘦 𝘐𝘯𝘵𝘦𝘭𝘭𝘪𝘨𝘦𝘯𝘤𝘦. Something they 𝘄𝗶𝗹𝗹 𝗵𝗮𝘃𝗲 𝗳𝘂𝗹𝗹 𝗰𝗼𝗻𝘁𝗿𝗼𝗹 over. Said to be built “with privacy from the ground up”, Apple Intelligence will be introduced to the ecosystem later this year. What do you think? Are Apple doing enough to protect our privacy? Is it safe for Apple to partner with OpenAI? Answer via the poll 👇 #artificialintelligence #strategy #marketing #digitalmarketing 

There is a wrong and right way to use AI as a marketer. AI saves the average professional 2.5 hours per day. Marketers leveraging AI best use it to take over 𝗹𝗼𝘄-𝗶𝗺𝗽𝗮𝗰𝘁 tasks: 38% use AI for 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘤𝘳𝘦𝘢𝘵𝘪𝘰𝘯 40% use AI for 𝘥𝘢𝘵𝘢 𝘢𝘯𝘢𝘭𝘺𝘴𝘪𝘴 63% use AI for 𝘢𝘥𝘮𝘪𝘯 𝘵𝘢𝘴𝘬𝘴  39% use AI for 𝘳𝘦𝘴𝘦𝘢𝘳𝘤𝘩 This allows for more time to focus on 𝗵𝗶𝗴𝗵-𝗶𝗺𝗽𝗮𝗰𝘁 work: ▶️ The most important parts of their roles (88%)  ▶️ What they truly enjoy (85%)  ▶️ Creative aspects (83%) Leaders see the benefits also, with 68% stating it can help their company scale in ways originally thought impossible. AI is not here to take over roles but rather to boost productivity. So, how are you using it? Answer in the poll below 👇 #strategy #advertising #marketing #digitalmarketing Source: Hubspot 

Excited for our latest issue and can't wait to see it IRL in stores!

Exciting news! The latest edition of So Yummy magazine is now available for you to enjoy. Packed with delectable recipes, creative plating tips, and a showcase of our favorite products, we're bringing the essence of So Yummy right to you through the lens of color 🌈 Available wherever magazines are sold!

How do you top your industry? 💭 Factor_ became the #1 Meal Kit Company in 2021. Since being acquired by HelloFresh, Factor has: ▶️ Expanded their weekly menu offering by 40%  ▶️ Achieved y-o-y revenue growth of 250% So, how did they win the U.S. market share? With a powerful 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆. Factor’s recipe: 1️⃣ So Yummy publisher channels 2️⃣ Data-driven decision making  3️⃣ Diversified distribution The results? Meta spend increase of 87% from Jan 21’ to Jan 22’.  TikTok grew by 73% month-over-month for the past 8 months. Want the same social media strategy for your brand? Partner with us at first.media. #advertising #marketing #digitalmarketing #strategy

Around 90% of luxury brands have relatively generic positioning. They focus on the product's designs, materials, or features. But according to Alberto Galassi, the CEO of Ferretti Yachts: “Brand is more important than the product.” Chanel’s No. 5 is more than a fragrance. It evokes the story, personality, and allure of Coco Chanel herself. You never actually own a Patek Philippe. You merely look after it for the next generation. Of course, the product needs to be extraordinary. But the product alone is not enough. To appeal to younger generations... You need a brand, a story, an identity. People crave meaning, connection, and a sense of belonging. If your brand can offer these, even a typical product can succeed. But the question remains: Is the brand more important than the product? Answer via the poll below 👇 #strategy #marketing #digitalmarketing #advertising Credit: Daniel Langer

The biggest brands go to battle. Pepsi vs Coca-Cola  Burger vs McDonald’s And now… Samsung vs Apple. We all know Apple’s latest flop; the “Crushed” ad. People were not impressed by the destruction of beautiful creative symbols. Even celebs like Hugh Grant were horrified. And Samsung Electronics jumped on the opportunity 👇 Their recent ad pushed back and ended with the powerful tagline, “𝘊𝘳𝘦𝘢𝘵𝘪𝘷𝘪𝘵𝘺 𝘤𝘢𝘯𝘯𝘰𝘵 𝘣𝘦 𝘤𝘳𝘶𝘴𝘩𝘦𝘥”. Participating in brand banter is a risky move that can backfire. But Samsung's response was 𝘀𝘂𝗯𝘁𝗹𝗲 and 𝘁𝗶𝗺𝗲𝗹𝘆. The ad also works just fine on its own. Healthy competition drives innovation. Brands just need to pick their battles wisely. #strategy #marketing #digitalmarketing #advertising

We hear the term "go-to-market" everywhere these days…  Is it just another 𝘣𝘶𝘻𝘻𝘸𝘰𝘳𝘥? GTM strategy focuses on how to bring a product or service to life. Launch > distribution. It is crucial to build momentum and a long-lasting market presence. But how does it differ from general marketing? 𝟭. 𝗦𝗰𝗼𝗽𝗲 GTM = marketing, sales, distribution, pricing and more developed to enter the market.  Marketing = advertising, content marketing, social media and PR to promote the product or service. 𝟮. 𝗧𝗮𝗰𝘁𝗶𝗰𝘀  GTM = planning for the overall market entry strategy  Marketing = often executes the strategies outlined in the GTM plan 𝟯. 𝗞𝗣𝗜𝘀 GTM = Measures success based on market share, revenue growth, customer acquisition cost and customer lifetime value. Marketing = Measures success on metrics specific to marketing activities But, you could consider them the same: ▶️ GTM and Marketing both share a customer-centric approach ▶️ GTM and Marketing both share the objective of brand success ▶️ GTM and Marketing both leverage data and analytics for best results What do you think? Is there a difference? Answer via the poll below 👇 #strategy #marketing #digitalmarketing #branding