We had a great time at dentsu DECODE! Thank you to Dentsu's Chanchai Pongsanan for spotlighting DV, sharing more about how DV can support Thai advertisers in their journey to better media quality and optimisation of media for cost efficiencies. We hope you also learnt more from DV's Jantra khonrangde (Joy) in her sharing during the Q&A. Some key insights included: 💡 Media quality is the basis of performance marketing and drives real business outcomes 💡 Third-party verification and measurement help marketers maximize advertising budgets, reducing media waste and bringing more money back to reinvest 💡 DV's brand suitability violation rate dropped nearly 20% for clients with continued activation of pre-bid protection Want to learn more? Reach out to us at Sales@DoubleVerify.com #dentsudecode2024
DoubleVerify
Advertising Services
New York, NY 29,203 followers
DoubleVerify powers performance for the world's largest brands, marketplaces and publishers.
About us
DoubleVerify is a leading software platform for digital media measurement and analytics. Our mission is to make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers employ our unbiased data and analytics to drive campaign quality and effectiveness, and to maximize return on their digital advertising investments – globally. Learn more at www.DoubleVerify.com.
- Website
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http://www.doubleverify.com
External link for DoubleVerify
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- Impression Quality and Audience Quality Solutions for Brand Marketers, Ad Viewability, Ad Prominence, Impression Delivery, Transparency and Accountability to Digital Media, and Brand Safety and Fraud Protection
Locations
Employees at DoubleVerify
Updates
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Advertisers have a lot to navigate – from the challenges of Made-for-Advertising (MFA) content and AI to the opportunities on retail media networks and the future of responsible media buying. During our recent 2024 Global Insights: APAC webinar, DV’s Collette Spagnolo (VP, Marketing Analytics) and industry leaders unpacked the DV Global Insights: 2024 Trends Report and discussed region-specific trends that make APAC’s digital media ecosystem unique. The webinar is now available. Watch it here: https://buff.ly/3XYaWCO
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Thank you to all of those who attended DV’s Back to Basics webinar: Demystifying Made for Advertising Sites. We hope you enjoyed the session and Q&A led by our DV team. Good news! The webinar recording is now available. Click here to watch: https://buff.ly/45s3LEU
Back to Basics: Demystifying Made for Advertising Sites - DoubleVerify
https://doubleverify.com
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Thank you for meeting us at The MarTech Summit Manila! DV's Tinee Cruz led an informative fireside chat about revolutionizing customer engagement and retention with AI-powered CRMs featuring Primer Group of Companies’ Albet Buddahim, CPM, CDM, CMC, CPC, CLDP, CBOSP, AICD ⚡ Want to learn more? Reach out to us at Sales@DoubleVerify.com! #themartechsummit
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Since activating DV Authentic Attention® and DV Universal Attention Segment, Havas Hong Kong increased lower-funnel outcomes by 83%. 📈 Check out how Havas leveraged attention measurement to help their clients drive campaign performance and inform future optimization: https://buff.ly/45RhrcG
Havas Increased Lower-Funnel Outcomes by 83% with DV’s Attention Measurement and Optimization - DoubleVerify
https://doubleverify.com
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DV2024年グローバルインサイトウェビナーの録画視聴がこちらから可能になりました!:https://buff.ly/4czqhhz 今回は、三井住友カード(株)様、LINEヤフー(株)様、(株)Hakuyodo DY ONE様をお招きし、パネルディスカッションも実施しました。 ぜひ、デジタル広告戦略にご活用ください。
2024 Global Insights: Japan Webinar Recording - DoubleVerify
https://doubleverify.com
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Digital advertising produces significant energy consumption and the emission of greenhouse gasses. Through our partnership with Scope3, we’re able to quantify an ad’s total digital carbon footprint and found there is a correlation between quality inventory and lower emissions. 🌐 What is the cost of running an ad without DV protections in place? Download our DV Global Insights: 2024 Trends Report to learn about the environmental impact of your digital ads: https://lnkd.in/d3sj65WV
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As an independent measurement provider, we ensure that our verification services remain fair, accurate and unbiased for all stakeholder, including publishers. In our newly launched Transparency Center, we share detailed explanations on various digital advertising topics so you can maximize protection and performance. This blog examines our processes that evolve and adapt to the needs of publishers: https://buff.ly/3z6fxZj
Addressing Publisher Measurement with Impartiality - DoubleVerify
https://doubleverify.com
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Thank you MMA Vietnam for inviting DV's Corina Trang Luong to speak about the top data-driven trends in marketing at MMA Innovate Vietnam! It was an honor to be featured alongside industry experts: Hanh Nguyen, Head of Consumer Experience at HEINEKEN Vietnam; Thanh Nguyen Khoa Hong, CMO at PNJ Group; and Vy Pham, Country Head of Ads at Appier. We hope you gained new insights about the concerns around AI and ad fraud, and how advertisers can improve media quality in digital marketing. Reach out to us at sales@doubleverify.com if you want to learn more!
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MFA content is on the rise – here’s what you need to know to navigate this evolving trend! DV’s Jack Smith, Chief Innovation Officer, shares insights from our recent Global Insights: 2024 Trends Report about the proliferation of Made-for-Advertising (MFA) sites and how we identify them. Read more in AdMonsters’ article:
The Rise of AI-Driven MFA Content: Insights from DoubleVerify's Global Report - AdMonsters
admonsters.com