Digitaloft

There are so many tools available for digital PRs that deciding which ones to invest in can seem like a bit of a minefield! 🤔 Luckily, our #DigitalPR Director, Amy Irvine has done the hard work for you and listed the 60 tools and websites (paid & free) that we use at Digitaloft. They are categorised as follows: 💡 Ideation 🔢 Data Collection 🔗 Outreach 📊 Reporting 💌 Newsletters Check them out here: https://loom.ly/ptVbggE What would you add to the list? 🤷♂️

Catch James Brockbank discussing all things 'relevancy' in BuzzStream's latest podcast episode ⤵ From topical authority tools to connecting the dots between #DigitalPR and #SEO, James shares his industry insights and top tips with BuzzStream's Vince Nero! You can watch the full episode, or read through the discussion here: https://lnkd.in/gTvXcJJK

Calling all digital PRs! The next #LoftTalk webinar is just around the corner 👀 For our next session, Digital PR Manager, Marissa Pysarczuk will be discussing how you can squeeze the most out of your #digitalPR campaigns! 🔎 📆: Wednesday 31st July 2024, 11 am Find out more and register for FREE today: https://loom.ly/XrsgQ_w

I had a fantastic conversation with the brilliant James Brockbank from Digitaloft about content relevancy in digital PR. James is incredibly approachable and has a wealth of SEO and digital PR knowledge. His ability to blend technical SEO aspects, like Google’s patents, into practical digital PR strategies inspired me to get him on the podcast. Here are some key takeaways: 🔍 Relevancy matters: James shared that the landscape has shifted since 2015. Back then, any link from an authoritative news publication could move the needle, but today, relevancy is crucial. Links should genuinely add value and be relevant to the core business. 🛠 Moving away from outdated tactics: Drawing from his SEO background, James compared the current scenario to the post-Penguin era. The industry needs to evolve and move away from outdated tactics like guest blogging on irrelevant sites. 📊 Measuring relevancy: James talked about how his team uses tools like Google’s Natural Language Understanding and IBM Watson API to analyze and extract entities, ensuring that links and PR activities align with what the brand genuinely stands for. #DigitalPR #SEO #Marketing #ContentStrategy #Podcast #DigitalMarketing #LinkBuilding #PR Check out the whole ep in the comments.

SEO for Travel Websites: A Blueprint for Increasing Rankings & Revenue on the Travel SERPs ✈️ Find out what it takes to achieve SEO success as a travel brand in our latest guide by James Brockbank - Digitaloft's Founder & Managing Director. Whether you’re an OTA, a single hotel or even operate a large group of resorts, read on to grow your travel brand’s organic search visibility in 2024 👉 https://loom.ly/z7nN0LI

From the latest news in #digitalPR to E-E-A-T checklists, here’s your chance to learn from our team of industry experts and gain an insight into the latest tactics we’re using and the research we’re carrying out ⬇️ If you want to receive brand-new industry resources, exclusive insights and inspiration on all things #SEO, digital PR and content straight into your inbox, sign up here 👉 https://loom.ly/pGd-K0M

Welcome to our 2nd confirmed speaker and another rising superstar who'll be making their Digital Superchats debut! It's great to have you on-board Ellie Wraith! ✅Register to e-attend Digital Superchats 14: https://bit.ly/4eDk0Dg #digitalsuperchats24 #seo #searchmarketing #searchengineoptimisation #searchengineoptimization #contentmarketing #contentcreation #contentstrategy #ecommerce #google #ai #chatgpt #digitalpr #marketing #digitalmarketing Propellernet - B Corp Digitaloft Impression Cedarwood Digital

Celebrate Christmas in July with us! 🎄 Our latest case study showcases the magic of holiday cheer all year round 🤩 #DigitalPR #SEO #ContentMarketing

A lovely couple of days in Amsterdam with Chloe Bennett & Lee M. for a client meeting this week! Always so nice to get in-person meetings planned in to catch up with clients face-to-face, it’s something we try and do regularly at Digitaloft. Building those strong relationships with clients is something you can do even better when in-person vs virtually for a number of reasons, and allows the opportunity to get even more collaborative on upcoming quarter planning and strategies! And obviously it’s an even nicer bonus when it means leaving the UK ☀️🇳🇱