How can you use a backlink checker to improve your website's SEO?

1 Step 1: Find a reliable backlink checker tool

When choosing a backlink checker tool, it's important to find one that is accurate, updated, and easy to use. Look for features such as the ability to see the total number of backlinks, referring domains, and referring pages, as well as the ability to filter, sort, and export the backlink data. Additionally, you should be able to view anchor texts, link attributes, and link types of the backlinks, as well as the domain authority, page authority, and trust score of the referring domains. You should also be able to see the traffic, keywords, and ranking of the referring pages. Some reliable backlink checker tools include Ahrefs, Moz, and SEMrush; you can use their free or paid versions depending on your needs and budget.

3 Step 3: Remove or disavow bad backlinks

Auditing your own backlink profile may reveal some bad backlinks that can negatively impact your SEO. Bad backlinks come from low-quality, spammy, or irrelevant websites and are characterized by having a low domain authority, page authority, and trust score, as well as no or little traffic, keywords, and ranking. Additionally, they may be unrelated to your niche, topic, and audience; have a high spam score; contain unnatural, over-optimized, or irrelevant anchor texts; have nofollow, sponsored, or ugc link attributes; or be non-contextual such as sidebar, footer, or banner links. To remove or disavow bad backlinks, you should contact the webmasters of the websites that link to you and ask them to remove the bad backlinks. If they do not respond or cooperate, use the Google Disavow Tool to tell Google to ignore the bad backlinks. Lastly, you should monitor your backlink profile regularly and repeat the process if you find new bad backlinks.

4 Step 4: Build or earn more good backlinks

After you have removed or disavowed bad backlinks, it is essential to build or earn more good backlinks that can boost your SEO. Good backlinks come from high-quality, relevant, and authoritative websites and can increase your website's trust and authority. To accomplish this, you could create valuable, original, and shareable content that attracts and engages your audience and other websites. Additionally, you could promote your content on social media, email, and other channels to increase your exposure and reach. You may also consider guest posting on reputable websites in your niche with a link back to your website in the author bio or content. Furthermore, you could reach out to influencers, bloggers, journalists, and other websites in your niche and pitch them your content or offer them something of value in exchange for a link. Additionally, participating in online communities, forums, and Q&A sites in your niche with helpful answers or comments containing a link to your website is beneficial. Moreover, the skyscraper technique involves finding popular content in your niche, creating something better, and reaching out to the websites that link to the original content to ask them to link to yours instead. Similarly, broken link building requires finding broken links on other websites in your niche, creating relevant content to replace the broken link, and reaching out to the webmasters asking them to link to your content instead. By using a backlink checker tool to improve your website's SEO you can gain a competitive edge in the online market and achieve your goals. It can help you analyze your backlink profile, remove or disavow bad backlinks, and build or earn more good backlinks which can improve ranking, traffic, and conversions.

5 Here’s what else to consider

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